Booth design] Fair booth design to make good use of the sense of perception

2014-08-26 17:58:00 毕加企划部毕加官网点击数：来源：毕加企划部

Prepare the end of August, we will soon usher in a vibrant September, which is Asia's first exhibition day at the Fair. For exhibitors who attend the Canton Fair, is a rare opportunity, every company wants to take advantage of this big feast enhance their brand influence and market share, which requires efforts in the booth design. The superb Fair special booth design need to find a professional exhibition company to execute, Picasso exhibition is a company with decades of Fair special booth design exhibition contractors.

Picasso exhibition that the exhibition designer during work creation, taking into account the play of visual effects. The visual effects and inseparable people are born with a visual habits and attributes. Depth study of human visual perception habits in order to better be able to design a fascinating masterpiece, the outstanding achievements of the exhibiting companies played a decisive role to play.

Now, Picasso small series and you explain in detail:

feel

Feeling is a direct effect on the sensory organs of the human brain reflect the objective things individual property.

Feeling is the result of the activities under the stimulation analyzer. Analyzer is people feel and analyze the entire neural mechanism certain stimuli. It consists of receptors, the transmission of nerve and cerebral cortex of three parts.

Although the feeling is a simple psychological phenomenon, but it has great significance.

1, which is the foundation of all advanced, complex mental activity;

2, it is the people began to understand the objective world, is the source of all knowledge;

3, which is a necessary condition for normal human mental activity.

External and internal sensory feeling divided feelings.

External sense: sight, hearing, smell, taste, skin feel.

Internal sensation: motion perception, balanced feel, visceral feel.

In practice, very few pure feeling, in addition to newborn babies, the general feeling and perception are always linked.

perception

General perception according to different standards can be divided into several categories.

1, in order to play a leading role perception analyzer classification, can be divided into visual perception, auditory perception;

2, according to the perception of an object into spatial perception, time perception, motion perception.

3, according to whether the object of perception into unintentional and intentional consciousness.

4. The ability to correctly reflect the objective reality into the correct perception and illusion (the incorrect perception called illusion).

The basic characteristics of perception

1, overall

Perception objects are made up of many parts, and each part has different characteristics. But people always like to consciousness as a unified whole. The reason is that many things are made of a composite of various properties of stimulus, when in my kind of complex stimulus effect

When they sense organs, the formation of a temporary neural connections in the cerebral cortex. After just individual attributes play a role, the cerebral cortex related to temporary neurological immediately excited, produce a complete image.

2 selective

Objective things are varied. Within a certain time, people always like to choose a small number of things as objects of perception, the background separately, so that they make a clear response, a feature called selective perception.

In order to be able to make a clear perception reflect objects, you must make the perception of separate objects from the background, depending on several conditions:

(1) the difference between the object and the background; the difference between the object and the background is more significant, the easier points out, whereas the more difficult.

(2) a combination of the various parts of the object: to stimulate various parts of the composition is often an important condition of our separated perception, there are close and approximate composition.

Close combination: When perception, stimulus things very close in time and space, is easy to combine and become the object of perception.

Similar combination: a variety of stimuli due to the shape, size, color, strength similar when perceived easily together.

(3) The subject of active, constant background activity objects easily become the object of perception.

3, perceptual comprehension

When the current perception of things, people always like to understand it based on past knowledge and experience. This characteristic perception is the perception of comprehension.

4, perceptual constancy

When perception, perceptual experience due to participation, perception conditions vary within a certain range, perceived image remains relatively constant, this feature is called perceptual constancy.

As in visual perception, when we observe the same object, not entirely consciously with conditions (distance, angle, lighting) is changed. Several showed constancy.

(1) size constancy: viewing distance changes within certain limits, does not affect our perception of object size judgment.

(2) Shape constancy: that although the angle of observation of the object has changed, but we can still perceive it as a standard shape.

(3) Brightness constancy: although illumination change things, but we object surface brightness perception unchanged.

(4) color constancy: refers to the color of an object illumination change, but we can feel the original color.

When a designer during the creative, if we can fully take into account these visual psychological factors, will be in a more personalized and effective way to improve their own creative details of the office, so in addition to booth design aesthetics, more profitable promotion .

Picasso exhibition as Guangzhou top ten exhibition companies, for the exhibitors to provide exhibition design, booth construction, booth decoration and exhibition planning services. Picasso exhibition booth design level in the leading position in Guangzhou Exhibition Corporation, Guangzhou Exhibition Chamber of Commerce governing units, the previous Fair special booth design company, worthy of your choice and trust.