[booth design] how to pave the way for the sale of special equipment to pave the way for sales

2014-08-07 16:39:00 毕加企划部毕加官网点击数：来源：毕加企划部

2014 Autumn Fair forthcoming opening, the business of each company are wanted by Fair to promote their brand, to launch their own products, develop sales, to generate immediate profit or to lay a solid foundation for future work, because all during the trade fair focused on the human and material resources and resources, is a set of products, image, culture, marketing, display a large platform. Picasso Xiaobian that Fair special structures and trademark as intangible assets, good design gives linger, remember, word of mouth is formed, paving the way for the sale, marketing is to sell products more selling services and brands.

Small display with fine win, the big show to air wins the day; you have, I have you have, market competition can not form the difference; you have, I have, I have not described your master. Therefore, the design must have features, which have their own characteristic culture, taste from culture to value, not today, tomorrow shaved bald wearing glasses considered characteristics. The main characteristic of the show is a combination of the corporate culture from the shape, color and form, and can be widely applied, it has linked to the store and differences, similarities in that product, image, cultural shows, except that people show more emphasis infection , inspire people, to motivate people.

Fair is an exhibition of more stringent requirements, it most to 3m × 3m, or 9 square feet, to square the entire enterprise at 9 aspects show up is not feasible, only doing fine, how to implement that rely on technology, experience , strength, Picasso small series that began to be fully prepared.

1. Understand the corporate culture, product and exhibitions related matters.

2. Analysis of the purpose of exhibition, conceived the exhibition effect.

3. Select the selling of products and corporate image by what means it can display more perfect this is the key, this is the design. Designers by aesthetics, rational layout, the combination of product, culture, marketing, the use of computer technology from each angle vividly expressed. For example: Exterior styling with classical or modern styling to attract people, but also by color infect people, inspire people with light, and some display area, location, convention claim limit. Designed to comply with regulations but to break this limit, to the greatest effect.

Fair play all basic business, the company's design culture show, many companies is an exhibition company to design and construction, so basically exhibition company in rap, but many exhibition is all for their own benefits, some expected and impossible. Previous design theory: practical, economic, aesthetic, summed up by my many years of experience since the design should be: culture, selling, beautiful, economical and practical. Design also consider: location, environment, analysis of others, do Zhiyizhibi, highlighting the advantages of all-round deployment, each one designed to be fully justified. Show general product on the inside, conditions may be facing outward, outward advertising image, layout should be reasonable with coherence, flow direction, position number, how to highlight the theme, product selling how to show and so on. To be considered in the construction safety, production should be fine, especially not each take every rough, paving plate must be aligned, pave, paving tiles can not tilt, advertising mounting to flat. From contrast lighting decoration theme, rendering the atmosphere effect, choose to pay attention to the quality of light, the light of the usefulness must be clear. Products to sub type, size arranged in an orderly, focused, selling, image.

Picasso exhibition, set up ten years focusing Fair special equipment, special equipment 115-118 contractor Canton Fair, China Association for Exhibition qualification units, with international line design team, make your Fair booth to become the focus of audience.