The rapid development of national economy and foreign trade, the rise and healthy development of China's exhibition industry has laid a good foundation. China has gradually shifted specialized exhibition, branding, internationalization from large-scale development. MICE industry with its strong correlation effects and the economic effect, has gradually developed into a new industry highlights the promotion of economic and social development. 2013, China's exhibition industry show the following main features:

First, the continued growth of the industry scale

In the first half of this year, according to incomplete statistics, the scale of our Commerce Department data summary tables about 2013 exhibition industry exhibition industry in the country, benefits, contribution of the three parts of the Asia-Pacific convention center study evaluated the orientation convention city statistics, surpasses to China CCPIT January 2014 release of "China Exhibition Economic Development Report (2013)" and "Statistical Report 2013 China Trade Data" China's exhibition economy research published in April 2014, the Asia-Pacific Institute exhibition after more than five months research statistics , draw the following conclusions:

2013 National Exhibition 7851 games were held, an increase of 0.5% compared with 2012;

Exhibition area of ​​103.44 million square meters, up 13.7 percent over 2012;

More than 50 professional conferences 765,000 games, an increase of 5.4% over 2012;

Festivals 61,000 people over the field, 11.6% reduction in 2012;

Overseas territory of 647,400 square meters of exhibition area, reducing by 7.2% over 2012;

Provision of social jobs 19,600,000 passengers, up 0.5% compared with 2012;

Direct output of 379.6 billion yuan, an increase of 5.8% over 2012, accounting for 0.67 percent of the national gross domestic product, accounting for 1.45% of the national output value of the tertiary industry, pulling effect 3.4 trillion yuan, an increase of 6.3% compared with 2012.

From the analysis of the type of exhibition, trade and economic class accounted for 67%, an increase of 1% year on year in 2012; 22% consumer, down 2% year on year in 2012; 11% cultural and other display categories, an increase of 1% year on year in 2012.

From the group of exhibitors analysis, state-owned, collective, shares, joint venture and other 26%, down 3% in 2012; private and other domestic enterprises accounted for 30%, up 2012 up 4%; Hong Kong, Macao and foreign-invested enterprises accounted for 5 percent; industry Suppliers (HS) will account for 28 percent, increased by 2% year on year in 2012; the government or institutions accounted for 11%, down 3% in 2012.

1. Situation exhibition venues nationwide

2013 National Show 7851 games were held, involving 316 pavilions, salable area of ​​9.1 million square meters. In volume terms, Shandong Province Hall 34, primacy; Guangdong Province Hall 31, living in second place; Zhejiang, Jiangsu Province have 23 pavilions, third.

On the whole, in addition to 30 provinces and cities in Tibet, with more than 10 Hall of provinces, municipalities and 14, a total of 241, accounting for 76.3% of the total number of pavilions; pavilion with more than five provinces, City 9, a total of 61, accounting for more than 19.3%; have more than two pavilions of provinces, municipalities and 5, a total of 12, accounting for more than 3.8%; has a pavilion two provinces, total 2, accounting for more than 0.6%. At present, there are nine built pavilion provinces, Liaoning, Zhejiang have three pavilions under construction; Anhui, Shanxi have two under construction; Shanghai, Henan, Jiangxi, Sichuan, Tibet each one under construction. Among them, Shanghai, Sichuan and two pavilions built in a large area.

In volume terms, exhibition cities, Beijing, Shanghai and Guangzhou respectively, with more than eight pavilions, is the largest number of city hall; Jinan, Hangzhou, Weifang, Chongqing, Foshan has five exhibition halls and more, living in the first two; Changchun, Chengdu, Dalian, Nanjing, Wuxi, Changsha, Harbin, Hohhot, Langfang, Linyi, Nanning, Ningbo, Qingdao, Shenyang, Taiyuan, Tianjin, respectively, with three or more hall, living in third place. In addition, there are more than 20 cities of Hefei, Kunming, Haikou, Zhengzhou, has two exhibition halls, more than 60 cities of Fuzhou, Baotou and Lanzhou has an exhibition hall.

Judging from the salable area, indoor exhibition hall in Guangzhou total salable area of ​​approximately 1.56 million square meters, accounting for about 16% of the national total, the primacy; Shandong Province Pavilion indoor salable area of ​​1.05 million square meters, accounting 11% of sales area may, in second place; Zhejiang Pavilion indoor salable area of ​​990,000 square meters, accounting for 10.4 per cent of the salable area of ​​the country, living in third place; Jiangsu Province Pavilion indoor salable area of ​​67 million square meters, accounting for 7% of the salable area, living in the fourth; Shanghai a total salable area of ​​approximately 495,000 square meters, accounting for 5% of the salable area, living in fifth place; Beijing a total salable area of ​​approximately of 410,000 square meters, accounting for salable area was 4.2 percent, living in sixth place.

According to incomplete statistics, in 2013, China Pavilion exhibition games were held in 7851, with a total area of ​​about 103,440,000 square meters. Judging from the number of exhibition, Nanjing International Exhibition Center 220 games, ranking first in the country; Shanghai Everbright Convention & Exhibition Center 164 games, ranked second; Xiamen International Conference & Exhibition Centre 133 games, ranked third.

From the total exhibition area to see, in 2013, China Import and Export Fair Complex total area of ​​about 6.49 million square meters, ranking first in the country; Shanghai New International Expo Center with a total area of ​​about 5.83 million square meters, ranking second ; Shenzhen Convention and Exhibition Center with a total area of ​​about 2.81 million square meters, ranking third.

2. The Conference steady feed industry

2013 China Conference on industry, according to incomplete statistics, more than 50 professional conferences field reached 765,000, an increase of 5.4% over 2012. Reception Conference in Beijing in 2013 only 269,000 games, the participants reached 17.146 million people, including the International Conference 7000 field, the participants reached 683,000 passengers. According to statistical analysis, business meetings accounted for 65 percent, accounting for 27% of the community meeting, meeting government and institutions accounted for 8%. 2012 Central issued a "improve their work style, close ties with the masses of the eight provisions", which provides practical improvements will be the wind, to streamline meetings conferences, government and institutions convened decreased, especially festivals, held in 2013 Festivals 61,000 people over the field, down 11.6% compared with 2012. According to statistical analysis, the number of government and institutions meeting 11% from 2012 down to 8%. Societies meeting also fell by two percentage points, an increase of 4 percent for business meetings.

China meetings industry is not only an important part of China's exhibition economy, but also our country an important window of foreign political, economic, diplomatic, cultural and technological exchanges, and its social contribution can not be discounted.

3. pattern adjusted by overseas exhibitions

In 2013 the number of projects overseas exhibitions, exhibitors total area and the number of exhibitors of the three main indicators of negative growth for the first time since 2009. 102 National Organizer of the exhibition plans to ride the implementation of 75 national 1422, down 2.4% over last year; annual total net exhibition area of ​​647,400 square meters, down 7.2% over last year; approximately 47,000 exhibitors, more than It fell 6% last year.

2013, from the geographical distribution of projects overseas exhibitions to see, Europe is still welcomed by enterprises in the mainstream market, but the market was more active in emerging countries. By the US and European markets to emerging markets transfer format trend increasingly significant.

The exhibition industry structure stabilized, no major changes compared with 2012, part of the industry there are fine-tuning. Judging from the number of items, before ranking the 10 annual proportion of industry are: machinery, textile and leather products, food and agricultural products, construction decoration, energy and minerals, chemicals, transportation logistics, hardware and tools, health care, consumer goods. Wherein the proportion increased over last year are: machinery, textile and leather products, architectural, transportation logistics, hardware and tools, and consumer goods.

2013, the National Organizer separate trade fairs held abroad (running the show) a total of 62, the total exhibition area of ​​over 130,000 square meters, more than 7,000 exhibitors.

Especially in Zhejiang, Zhejiang Provincial Department of Commerce hosted exports (Osaka) Fair (hereinafter referred to as the Osaka exhibition), specifications, pragmatic, low-key, pragmatic, focusing on the quality of exhibitors, booths effective average buyer reaches 20, is effective Fair Buyers four times, really is the first brand of Chinese exhibit. This exhibition was founded since 2008, held every autumn in Osaka, Japan, have been held for the sixth, hosted by the Zhejiang Grand International Exhibition Co., Ltd.. After six years of exploration and development, the Osaka exhibition has become a buyer of the country, large impact on the effectiveness of running the exhibition a good overseas brand, is so far the single province independent outside held the largest trade fair. Osaka as an international exhibition and trade fair has been able to achieve such results in a short time, a main reason is to cultivate brand exhibition organizers from the concept of departure, always grasp the professional buyers this critical point, signed with the Japanese partner Invite buyer incentive responsibility. Japanese partners to invite professional buyers very seriously, according to exhibitors or products, targeted invite professional buyers, reached or exceeded the agreed number of professional buyers, the average of each of nearly 7,000 professional buyers around visit, about 20 people per booth, which is a relatively high ratio of international trade show buyers, exhibitors effect better year after year. Similarly, the organizers also attaches great importance to exhibitors screening, a targeted selection of products for the Japanese market to the exhibition, and strive to make buyers and sellers to achieve effective docking.

Second, the accelerated development of the market

Exhibition industry as a major trading and for enterprises to build a modern information technology exchange platform services, neither the "public goods" category, does not belong to the field of people's livelihood and national security, the exhibition industry to conduct a thorough market-oriented reforms, in line with The overall strategy of the country's reform and opening up, is the trend.

On the other hand, along with the acceleration of China's accession to the WTO, as well as the exhibition industry in recent years, the process of opening up, foreign exhibition industry into the domestic exhibition market will continue to accelerate the pace. If not accelerate China's exhibition industry market-oriented reform process, not improve the national exhibition management level and international competitiveness, will fall into annihilated "industry crisis."

China currently available exhibition are mostly economic and trade class show. According to statistics, in 2013, economic and trade show total area of ​​92.06 million square meters, accounting for 89% of the total area of ​​China national exhibition; the country's 10 million square meters of large-scale exhibition of more than more than 90; information industry, cultural industries, service industries increase the number of exhibition and other new industries, including the service sector total exhibition area of ​​more than 1,000 million square meters, accounting for about 11% of the total exhibition area. Up to now, mainland China get UFI (UFI) certification of international professional exhibition has reached 58, ranking fourth in the world.

China's exhibition industry market development, is to carry forward the spirit of seeking truth, exploring the law of development of the exhibition industry, according to the rules of the market, from administrative guide mainly oriented to market-oriented, and enhance the exhibition industry self-restraint, self-development capacity . First, to strengthen the study of the law of development of the exhibition industry, combined with China's specific national conditions, and grasp the development direction of China's exhibition industry in the new era, to promote market-oriented development of the exhibition industry to provide theoretical guidance. The second is to follow the law of development of market economy, and improve the exhibition market system, improve the exhibition market operation rules, create a market environment for fair competition mechanism and survival of the fittest. Third, to further the role of market allocation of resources in the exhibition, according to the market the rules, so that the market "invisible hand" to play a greater role in promoting the development of the exhibition industry. Fourth, to further play a coordinating industry associations in the exhibition industry development, regulating and promoting role in promoting the local construction industry and Exhibition Industry Association, and enhance the ability to influence and coordinate industry associations. Five is to accelerate the construction of the exhibition industry investment and financing system, increase funding for the exhibition industry, the exhibition industry to optimize the capital structure.

Third, the professional exhibition orderly development

Our theme of the show being tended by a combination of specialization, the main exhibition and exhibition mode tends to specialization.

1. The theme of the show tends to be specialized by the comprehensive

In the past for a long period of time, China's exhibition are pursuing comprehensive, emphasizing large and resulting exhibition features not clear, generally small scale, attractiveness is not strong. Future industry professional exhibition will be more vitality. In recent years, China's exhibition rising degree of specialization, the rising number of specialized exhibitions, associations, enterprises exhibition in a professional exhibition, a government-led exhibition also to the professional development. New exhibition projects during the fifth, the specialized exhibition proportion will gradually rise.

2. Division specialized exhibition

Under the planned economy system, there is no clear division of exhibition professionals, many functions rolled into one, with a group of people both exhibition organizers, exhibition manager is also the implementers of exhibitions, exhibits transportation from collection to the exhibits, exhibits arrangement until provide meals, lodging, and services for the participants by the same group of people assume, the exhibition industry specialization lack of scientific cooperation society, the inevitable low efficiency. Future exhibition industry must form specialized division of labor situation, exhibition support services company's business scope will be further refinement of specialization, exhibitions assessment, exhibition consulting, exhibition design and decoration are quite promising sectors.

3. practitioners specialized exhibition

China's current exhibition many employees are halfway decent, future exhibition practitioners must receive formal education and training exhibition, the overall quality is greatly improved, especially management personnel, professional quality project manager, you need to have a high work ethic, the best spirit of service , broad thinking, keen insight, ahead of predictability and skilled in foreign languages, are familiar with modern international exhibition business, greater participation in international competition and cooperation. The overall level of knowledge of employees is reflected in the exhibition industry management level.

The audience to the professional development direction

Work organization will become more important audience, high-quality audience success or failure of an exhibition will play a key role. Most professional exhibition visitors coming for the professional sector decision-makers, business people and technology personnel.

Overall, although the slow global economic recovery in 2013, China's economy is facing downward pressure, but the good news is that, in the unremitting efforts of government support and all my colleagues in the exhibition industry, China's exhibition industry in the current year to produce a good answer. 2014, with the orderly continuous improvement and steady development of the industry and exhibition industry associations of the exhibition industry in the process of internationalization policies, China's exhibition industry will get better development.

Picasso exhibition, Chinese well-known booth design company, China Association for Exhibition qualification units, is the major brand exhibition designated structures, is the first choice of companies looking for exhibition companies. Exhibition design chose Picasso exhibition.

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