In the Bijia marketing booth, after the development assessment is a planned, step by step dynamic process, must be gradual. Usually, an exhibition after the assessment includes the following procedures:
1, establish the evaluation goal
After evaluation of the principal goal is to understand the display efficiency and effectiveness. Because it relates to the complex relationships between convention and exhibition and the work, leading to the development evaluation target for the complicated. So when evaluated should according display targets established evaluation of specific objectives and main content and on the basis of the primary and secondary target assessment, arranged in the order of priority assessment or assessment of key.
2, select the standard evaluation criteria
Between the primary and secondary standard evaluation system including the overall effectiveness of publicity, reception results, transaction results. Assessment should be according to the display target exhibition evaluation criteria, such as display goal is to sell, should be sold as a result of main evaluation standards. Delimit the evaluation standard of primary and secondary, should also make it standardization. The evaluation standard of the standardized evaluation criteria must be clear, objective, specific, coordinated and unified, that is, a clear evaluation criteria of primary and secondary, the center of gravity; objective to develop practical assessment standards; quantitative evaluation standard, the specific operation; evaluation criteria must be coordinated and long-term unity, the evaluation result is more accurate.

3, the development of assessment programs
According to the exhibition effect of assessment objectives and standards, to determine the specific assessment content and assessment scheme, including all sections of the time arrangement and sampling distribution, objects and methods of assessment of staffing and budget and so on. Develop an evaluation scheme should include the following:
(1) according to the assessment of projects, objects and methods to develop assessment programs, clear division of labor, the arrangement of the necessary measures.
(2) the design and production of a variety of evaluation questionnaire and statistical tables, such as the customer questionnaire, the audience questionnaire and activities organized by the statistical table.
(3) a small range forecast, modify the evaluation questionnaire.
(4) training for the assessment personnel, considering the difficulties and measures to prevent the problem.
4, the implementation of the assessment program
(1) to collect all kinds of information through the collection of existing information, arrange records, convene meetings, organize the discussion, the use of the questionnaire to collect information from the visitors.
(2) collate the collected information, processing and analysis of data.

2 cost benefit ratio assessment.
Here the cost benefit more than content is wide, can be compared to the costs and benefits of the exhibition, compared to can also be the costs and benefits and to the previous or similar projects can also be exhibited the cost benefits and compared to other marketing methods and so on. For example display expenses for 20 million, exhibited benefit (exhibition turnover) of 800 million, then cost-effective than l:40.

3, turnover assessment.
Deal with the content of the assessment generally:
(1) whether to achieve sales targets;
(2) turnover;
(3) the number of transactions;
(4) turnover intention;
(5) the actual turnover;
(6) turnover of new customers and old customers;
(7) the amount of the transaction during the exhibition;
(8) the expected turnover, and so on.

4, receive customer assessment
Receive customer evaluations generally include:
(1) the number of visitors to the booth, can be subdivided into the number of visitors, the number of existing customers and potential customers, and the number of potential customers is the focus.
(2) to visit the booth of the quality of the audience. In accordance with the order of evaluation content and standard classification statistical audience decided in right of suggestion, influence, industry, region and according to the statistics will visit audience is divided into "extremely valuable", "valuable", "general value" and "value".
(3) received the cost-effectiveness of customers. Calculation method is the exhibition with the total number of guest amount divided by the number of customers or the established new customer relationship.

5, research and evaluation
That is, through the exhibition on the market and the product has no new understanding and understanding, there is no more clear development and direction of efforts to assess.
6. Competitive assessment
Refers to the work in the exhibition and exhibition effect and competitive assessment of the measured performance.
7, publicity and public relations assessment
Specifically whether the publicity and public relations have no effect, efficiency, efficiency, whether the need to increase investment to improve the image of the display, as well as the image of the actual transaction, such as how much.
Of course, the above assessment is not all exhibitors are applicable, we need to choose their own business and industry assessment of the way the truth.

Marketing type booth, to speak with the numbers and results, let the customer see the actual effect of the booth, jump out of the traditional exhibition marketing fuzzy, veneer, effect of immeasurable dilemma, security system of the four major, allowing you to easily exhibitors, easy profit, easy to make money. We provide to you is not a simple booth, but a springboard for success, a money making tool.