Notable feature is the creative booth design. Its mainly for innovative and creative color art image of originality. Unique color image brings visual impact and impact shock generated heart, stimulation, unforgettable. So unique color in the booth design can play the most effective use of market forces to achieve the most effective image communication.

In the exhibition, the booth is the company's "business card", is to attract viewers eye focus. Booth design is an important part of the color effect design booth will largely affect the success of the work on display exhibiting companies. Exhibitors are under their own conditions allow, to choose their own booth decoration color style.

 

Of course, the meaning of the various colors symbolize different and we need to think and consider, which is event marketing and its key:

. ⑴ red - vitality, health, passion, hope, sun, fire, blood

⑵ Orange - excitement, joy, lively, beautiful, gentle, happy, lights, Autumn

⑶ yellow - mild, bright, happy, hope, gold

. ⑷ green - youth, peace, vitality

⑸ Green - hope, strong, dignified

⑹ blue - show white, clean, quiet, calm, eternal, rational, far-reaching, ocean, sky, water

⑺ purple - noble, typical, ornate, elegant, mysterious, lilac, rose

⑻ brown - a serious, deep, warm

⑼ White - pure, holy, fresh, clean, hygiene, light, snow, clouds

⑽ gray - calm, steady, simple

. ⑾ black - mysterious, quiet, sad, serious, energetic, horror, athletic, night

⑿ gold - glorious, luxurious, brilliant

       

Marketing-oriented booth design by the use of color matching requirements there are a few principles:

First, it should have its own color tone, not too fancy;

Second, to help demonstrate the expression of the subject matter, the performance of some kind of mood and atmosphere;

Third, it should benefit the visitors, but in the audience's visual stimulation and organ damage;

Fourth, help to highlight the exhibits, and exhibits a complementary color or color contrasts;

Fifth, to meet the target audience's appreciation of habit, viewers of color preferences and taboos to understand;

Sixth, we have a sense of the targeted use of color, such as the use of green create a tranquil atmosphere, or green fatigue; purple people use to get a sense of security; blue makes full use of reason; with the purple color reflects the charm and tenderness and so on.

           

Bijia small series we now just a simple analysis of the use of color tips:

First, the corporate body color match, highlighting the uniqueness and the uniqueness of the corporate brand. Many large international companies always stand color design flag color as the basic features appear, such as Coca Cola, Minolta, Kodak. We all know that "harmony is beautiful", the flag color as the color portion of the booth design, the use of flags standard colors and approximate color is easier to form a harmonious whole stand unified visual environment. Thus, the audience during a visit to the exhibition will be infected with the pleasing and harmonious environment, pleasant emotional reach.

            

   Vodafone, the transnational nature of mobile phone operators. At present, one of the world's largest mobile telecommunications network company, more than their enterprise LOGO, office and store renovation, they can be seen from the above flag colors are red and white.

           

These are the Vodafone booth at the IFA show in Berlin, the fiery red of its brand performance to the extreme.

    

The 2013 Rolex Baselworld booth its corporate color used in the design of every place.

Second, using a variety of colors with giving a strong visual impact, impressive.

 

    Resopal is famous German company engaged in manufacturing, they stand to merging the cellular elements and a variety of colors, fashion, new atmosphere, visited buyers feel nice.
3, with two colors mix and change form their own style.

    Let us look at the Swiss manufacturer of professional fire-resistant glass Glas Trosch booth design, colorful and bright, the use of color changes and mash in the product demonstration, people could not help think that the product can also be a work of art.

    Fourth, with the property on behalf of a certain color to the performance of the company's business scope and industry attributes for product marketing to create atmosphere. Because visitors tend to exhibit a particular color linking the two match, linked to the use of colors to decorate show booth exhibits will give rise to a kind of "logical" feeling, help you remember. Conversely, if a serious discrepancy between color and exhibits, they do not support, we need the audience to blunt memory that is unrealistic.

   

These are SOFTWARE AG's booth design computer exhibition in Hanover, representatives of science and technology will be blue business industry characteristics most vividly, but to create an atmosphere of stylish art booth.

Fifth, the overall use of black and white ash and other cool colors, embellishment corporate logo color, gives a high degree, atmospheric feel.

Brocade booth at the Frankfurt architectural lighting exhibition

Showcase with light color contrast, by changing colors gives a strong visual force.

    

                  

All in all, the color in all forms of artistic expression, is the most vulnerable people, and thus producing "good and evil" to judge. Color matching, or about the application can affect people's emotions: warm and clear and high colors, can make people feel excited or happy, comfortable; warm and cool colors with low brightness, the scary or sad, melancholy. People of color in the psychological and emotional can produce physical effects, color temperature can engender a sense; colors can produce a sense of weight; color can also cause the body minus; colors can be produced in the human sense of psychological distance.

 

Clever marketing-oriented booth design using various color contrast, harmony and other properties, will enable enterprises booth design more vitality, expressive, so as to create the perfect, successful works.

Guangzhou Picasso Exhibition Services Ltd. is the first proposed marketing-oriented exhibition stand contractor, the company is committed to creating a new booth design to a new stand to deliver the best marketing services, the company do this to create a comprehensive professional design team, for the marketing-type booth to provide better service.