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Exhibition booth design can not be ignored

2012-10-26 17:22:00     点击数:      来源:毕加企划部

With the rapid development of China's economy, China has the ability to export manufacturers are actively participating in exhibitions at home and abroad to expand their business. But while Chinese products have always been known for excellent price Wumart, but can not deny the overall image is still not on the level. Many manufacturers have already noticed it also felt really urgent need to change this situation. Can be in addition to the product design and decoration packaging to work, many manufacturers ignore exhibition booth design will have a greater impact on the image of the product during the exhibition.

In some well-known exhibition in walk, although there is no lack of Chinese enterprises to push bits, but most are still stuck in the "three board table plus two stools" level, so that is bound to make the exhibition booth ineffective. According to statistics, there are hundreds or even thousands of exhibition booths, the majority of buyers to visit the exhibition to stay at less than 8 hours. Many foreign companies able to effectively attract these buyers, in a short period of time so that buyers of their products impressed. This is in addition to excellent due to product quality, innovative design, the ingenuity of the exhibition booth design and decoration work indeed can not be located. Since domestic manufacturers pay for exhibitors funds, want to get better results, in this respect may wish to emulate.

Now the popular show utensils three major categories: single-use development tools, cycle and cycle hire portable exhibition style exhibition. Disposable exhibition is generally made more powerful and less creative exhibition structures its customers tailor-made, selected material, mostly wood products, the advantage of local conditions, by changing shape even beyond imagination fully reflect the business and image of the product. Innovative designs always create pleasing effect, so visitors stop, and unconsciously in the minds of visitors impressed. But the downside is that once formed is not easy to change, and single-use more expensive, due to space and other factors will not be used more than once.

Cycle hire formula exhibition usually expensive due to the material, the user does not have the equipment property rights, but the exhibition construction company rented. The advantage is rugged, durable equipment, manufactured by steel brackets fight shape, visually rich and varied in three dimensions and can be changed at any time, even in the same day once the show was also changed appearance. The downside is that higher prices, not easy to carry.

The most common portable exhibition to the number of cycles. This exhibition is often supplemented with a collapsible stent coating exquisite promotional images, creating an overall smooth lines rather than the traditional three arrested in the surrounding plate structure, can be more prominently reflected the company's image and deliver product information. This exhibition has the advantage of affordable, easy to carry, for arranging the 3 × 3m2 standard exhibition stalls collapsed after the demolition of a person is enough to move, very suitable for long-distance transport to foreign exhibitors; appearance, can be changed within the structure of the allowable range shape, you can also update its image to match the new products. The downside is that the change is less than the above two equipment diverse. Overall, the domestic manufacturers generally exhibitors, it is more suitable to use a third portable display equipment, just a little investment can break the traditional image of the publicity, but also can be recycled, this is indeed a good choice.

In fact, some domestic brands of large international companies have already taken the stand image promotion this step, and not less than foreign companies, such as Haier, Kelon, Chunlan, in the international exhibition, relying on excellent quality, highly competitive Prices forces supported by innovative booth design, for the creation of Chinese brand image in the international community has achieved a lot.

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