Exhibition design how to make the booth effect to achieve the purpose of publicity
2012-10-24 14:32:00 点击数： 来源：毕加企划部
What companies participate in the exhibition can bring? How can fully participate in the show aim to achieve? In addition there is a good exhibition design outside, and how kind it should stand construction can maximize the effect, so that all visitors can be attracted to their booth, so as to achieve its purpose of business? These are valued by the exhibitors. Which is all the exhibitors participate in the show lies. So how do we do it?
1, ready to take full promotional materials. Including: Introduction, regional or group presentation, exhibition areas related to promotional materials, posters, etc., giving the main customers and the exhibition visitors.
2, do heighten the atmosphere. In the medium and large scale exhibitions, exhibition design scheme to heighten the atmosphere, to expand its influence, to attract people's attention, timely pan drummers, air shows, military bands, disco, cabaret, and suona team, Yangko is also necessary , but it must be in the booth construction, the clothing and the external aspects of the grant to bring exhibit or association visual identity, people see at a glance is certain enterprises or units held, but can not be fixed in one place during the except in the booth before and after activities, it can also back and forth publicity tour.
3 shows the location of the news media and to get in touch, good preparation advocacy, with local TV newspaper reported good publicity. Under conditions permitting, organize press conferences, and to prepare a detailed communication plan. Extension and extension in time before and after, the orderly conduct of advertising, the best form of advertising appears soft.
4, and the Liaison Office, local government and provincial and national organizing committee sponsored establish good and harmonious relations. Especially those responsible for the organizing committee of the exhibition design will, to actively seek their views, reporting to them, get their support and help. This will solve many practical problems from the middle.
5, to all participating merchants have business relationships with local distributors and major news media, business tax, administrative agencies and other relevant departments to send invitations in advance, before the opening of the exhibition or after the end of the exhibition, held 1-2 friendship meeting. In addition, the main customers of the exhibitors stay in the guesthouse, the hotel, but also exhibit good corresponding promotional content, such as lobby signs of welcome banners, promotional materials distribution room, fruits, etc., should be considered as well.
6, outside the show. To cope with the inherent design of the exhibition, to be reached within the call outside the booth set up effects, in the square in front of the exhibition and the personnel must pass through the road, arranged some outdoor display is also possible. The outdoor display: First in the form of options, such as arches, large balloons, large pieces of cloth, light boxes, signs, flags, etc., and shape is very peculiar shape creative works, such as the national rum in Chengdu exhibition " Great Wall gate "," nine Dragon "," submarine aircraft "; second is to demonstrate the site selection, such as markets in the bustling downtown area, large shopping malls, supermarkets, railway stations, plazas, bridges, high-rise buildings around the venue and the main boulevard. If it is food, it must organize tasting giveaways, and get ready to consult the appropriate facility or guestbook.
Of course, a good word of mouth publicity is inseparable from visitors, if exhibitors can find a good stand construction company, seek out a plan for their best exhibition design, will also erect a good business reputation. Because a good program, like a corporate image projection, only the effect of a good stand construction, good things are always people have the desire to explore.
1, ready to take full promotional materials. Including: Introduction, regional or group presentation, exhibition areas related to promotional materials, posters, etc., giving the main customers and the exhibition visitors.
2, do heighten the atmosphere. In the medium and large scale exhibitions, exhibition design scheme to heighten the atmosphere, to expand its influence, to attract people's attention, timely pan drummers, air shows, military bands, disco, cabaret, and suona team, Yangko is also necessary , but it must be in the booth construction, the clothing and the external aspects of the grant to bring exhibit or association visual identity, people see at a glance is certain enterprises or units held, but can not be fixed in one place during the except in the booth before and after activities, it can also back and forth publicity tour.
3 shows the location of the news media and to get in touch, good preparation advocacy, with local TV newspaper reported good publicity. Under conditions permitting, organize press conferences, and to prepare a detailed communication plan. Extension and extension in time before and after, the orderly conduct of advertising, the best form of advertising appears soft.
4, and the Liaison Office, local government and provincial and national organizing committee sponsored establish good and harmonious relations. Especially those responsible for the organizing committee of the exhibition design will, to actively seek their views, reporting to them, get their support and help. This will solve many practical problems from the middle.
5, to all participating merchants have business relationships with local distributors and major news media, business tax, administrative agencies and other relevant departments to send invitations in advance, before the opening of the exhibition or after the end of the exhibition, held 1-2 friendship meeting. In addition, the main customers of the exhibitors stay in the guesthouse, the hotel, but also exhibit good corresponding promotional content, such as lobby signs of welcome banners, promotional materials distribution room, fruits, etc., should be considered as well.
6, outside the show. To cope with the inherent design of the exhibition, to be reached within the call outside the booth set up effects, in the square in front of the exhibition and the personnel must pass through the road, arranged some outdoor display is also possible. The outdoor display: First in the form of options, such as arches, large balloons, large pieces of cloth, light boxes, signs, flags, etc., and shape is very peculiar shape creative works, such as the national rum in Chengdu exhibition " Great Wall gate "," nine Dragon "," submarine aircraft "; second is to demonstrate the site selection, such as markets in the bustling downtown area, large shopping malls, supermarkets, railway stations, plazas, bridges, high-rise buildings around the venue and the main boulevard. If it is food, it must organize tasting giveaways, and get ready to consult the appropriate facility or guestbook.
Of course, a good word of mouth publicity is inseparable from visitors, if exhibitors can find a good stand construction company, seek out a plan for their best exhibition design, will also erect a good business reputation. Because a good program, like a corporate image projection, only the effect of a good stand construction, good things are always people have the desire to explore.
