Exhibitors booth design is the facade, related to your participation image. As more and more export enterprises out of the border, to overseas exhibitors, they have not seen in the past attention. Comparison with foreign counterparts so that they find buyers look down upon their own products, to the lowest bidder, not the poor of their products, but their participation aberration. For this reason, some exporters began to organize their own marketing planning personnel, carry out planning and design, hope out of the shadow of low-level enterprises. But for more export business, they started to overseas exhibitors, inexperienced exhibitors and booth design image of the planning, a number of design case, rely on the professional exhibition planning company or group of development agencies prearranged, you can a good solution to this problem.

    Booth design: the whole attack, or prominent personality?

    Because different enterprises to overseas exhibitors form, some participated in a collective exhibition pavilions, some on behalf of companies participating alone, therefore, in booth design also appeared different trends. Collective enterprises are often carried out exhibition booth design, highlighting the overall professional image and external image as a whole. For example, the China CCPIT delegation to participate in the exhibition, will build a large Chinese Pavilion in the exhibition hall, and a Chinese flag in the building, lighting and decoration etc., prominent Chinese characteristics and innovative design.

    According to Mr. Tian Jing China CCPIT exhibition information at the presentation, exhibition design company based on the characteristics of each product exhibition hall unified overall design, but in the exhibits, arrangement of exhibition, exhibitors can own layout.

    Cologne International Fair representative office in Shenzhen to assist the development of enterprises in the booth design is to win the overall image. According to the trade show Mr. Manpower Hualiang introduced as Cologne exhibition office, they will recommend enterprises to improve the quality of the image of the exhibition. To participate in a unified China Pavilion exhibition companies, they would recommend and contact exhibition planning company unified planning and design. "The overall design is more imposing, more cost savings." Tsang said. In particular, the different groups show different institutions and organizations with Chinese enterprises to participate in an exhibition, it should be coordinated and unified some basic factors, such as color tone, etc., reflect a country's image.

    In this regard, Hong Kong Exhibition Services Ltd. General Manager Mr. Bryan Chang very much agree. He believes that exhibitors mainland China or in the name of national groups tour a little better, more significant goal, those who wish to find buyers of Chinese products, go directly to the Chinese product exhibition. "If you are a two, he is not easy to find you, the effect is not good." He said.

    Sometimes, the Chinese mainland exhibitors, although a separate application, but because of the exhibition to enroll more Chinese companies, with the advice of the participating enterprises, they will put the company in mainland China exhibitors concentrated in one area, in exhibition There is a unified image, facilitate those interested buyers of Chinese products found. In this case, "Just by our co-decoration company free of charge for them to do some unified arrangement, put them together, add some decorated with Chinese characteristics." Thus, in the external publicity, the group may also be on exhibition organization Chinese pavilion in the form of outreach. Mr. Zhang emphasized.

    But there are many exporters willing to stand on the exhibition design business alone. "This image of individual enterprises more prominent." EVOC Mr. Sun Wei, deputy general manager of industrial think so. In fact, an exhibition, dozens of pavilions, hundreds of exhibitors, one by one client can not see, "and therefore should be considered focused on the design and layout, such as: brand logo, company logo, company . The name, company and service advantages, "Mr. Fan Xiaoning, director of marketing, said the group," the exhibit is simple, no need to introduce the product; the purpose is to let buyers can impress in the shortest possible time. "

    Of course, this requires overall planning. In this regard, EVOC rely on their own designers. In the 1999 exhibition in Hanover, Germany, in order to attract buyers they also made some rich dynamic design. Mr. Fan said that due to this type of exhibition space is relatively large, relatively high position above the booth, designer at the top of the booth specially arranged a company logo cube constantly rotated. "Due to the high position and dynamic, very far away we can see this sign. And at the exhibits, exhibition arrangement, it should allow customers to one booth we will be able to see you most want him to know product or content. "Mr. Fan said.

    Talking time design, design director of Marketing Yi Yi Ping said, "Our design principle is simple and clean design style highlight we would like to highlight the focus." For example, in the 1999 Hanover Fair, their booth design to simple The color-based color with a crisp win. Ms. Yi said proudly: "At the time, the pavilion's overall atmosphere relatively low-key, a lot more messy pattern booth, most exhibitors have adopted the stand design framework, and we compare the main colors are bright blue, in the host The exhibition hall is only one, stands quite prominent. This is easier to arouse the attention of buyers, they left a deep impression. "

    Booth design how prominent personality with the purpose of the relevant export enterprises exhibitors. If your purpose is to promote the brand exhibitors, forward the corporate image, it should highlight the corporate logo, brand logo. Mr. Fan said, "In the product selection and layout, we have three principles, it is necessary to choose those who can represent our R & D level and ability in the industry leading level of products; the second is based on trends in the development of selected target market local market needs products; third is chosen to represent the business characteristics, technology and image products. "

    Some exporters have their own marketing planners and design professionals, the exhibition booth design image of the planning and generally make their own; but more business, they just started to overseas exhibitors, the exhibition planning and booth image have a lack of experience in design, information on international exhibitions is also relatively scarce, coupled with the lack of differences in language and culture and communication media, they communicate with the outside design agencies is not easy, often spent the money, booth design Exhibitors can not achieve the intention, at this time a number of exhibition design institutions rely on professional exhibition planning company or group exhibition institutional arrangements, you can solve this problem.

    Headquartered in Germany, the German business Bo Lu exhibition planning company (B. Lu GmbH Fair Plan), respectively, with branches and offices in Shenzhen, and Taiwan Province of China. Founded eight years ago, she has been participating in the international exhibition of thousands of enterprises related to textile design, furniture, gifts, candy, toys, hardware, household appliances, photographic equipment, footwear, industrial, bicycle and sporting goods booth. They also Guangdong Midea Group Co., Ltd., in Gongmei Group, China Power Products Import and Export Chamber of Commerce, China Council for the Promotion of International Trade, China Light Industry Foreign Economic and Technical Cooperation Company and Guangzhou Jinghua Optics Electronics Co., Ltd., nearly 20 Chinese export enterprises and export management organization carried out the planning and exhibition stand design.

    Speaking exhibition planning aspects of the service, Mr. Lu Bo, general manager of the German business of Kai Lu said the first exhibition planning company to get the floor plan of the exhibition hall booths, exhibitors registered after the exhibition organizations can obtain such a plan. Companies planning to conduct research on the building plan: how many square meters? Booth species? Stalls on both sides of the corner is the opening ceremony? Or island surrounded by open stalls? Or stall row side openings? Booth in the exhibition display products, including stand, sheet and plate, also have to be taken into account tunnel.

    At the same time, the company will also consider the design, the exhibition hall which city in which? Because different in different pavilions of the exhibition, exhibition organizations participating enterprises have different requirements and a lot of restrictions. Exhibition planning company needs to research a variety of products in different sectors of the exhibitors for the exhibition, because different shows and different exhibits have a different focus and presentation, has a specific purpose.

    Companies planning to discuss with exhibitors booth design budget is also very important. Because the quality of the exhibition booth planning and design can effectively demonstrate the corporate image and ability, and high-quality exhibition booth design planning and the costs are relatively high. Exhibition planning company must be able to provide more services and assistance to the exhibitors and the exhibition at the seat of local exhibitors. This requires multinational exhibition planning company to provide services.

    Therefore, the choice of exhibition design company, to consider whether the other side is an international exhibition planning company, they and the group exhibition organization, exhibition venues if there is good communication skills to help exhibitors to save time and effort; the other needs to fully understand the connotation of your product, corporate logos, because this knowledge can promote your business and products at the exhibition booth design through marketing effectiveness.

    In this regard, Hong Kong Exhibition Services Ltd. Mr. Zhang said that such international exhibition design firm, with offices in China, also has offices in the exhibition grounds, in favor of exhibitors and the exhibition and decoration company communication. He pointed out that if a company in your booth design exhibition venues no branches, but the decoration agent, you will need to look at this agency relationship with him how and how credit history and the level of cooperation, the project quality. He said: "If Chinese export enterprises participating in a group as a whole, it is best to do so in order to ensure that the overall image of the booth." The company often organizes Chinese export enterprises to Hong Kong and overseas exhibitors.

    Many group exhibition agencies also can provide some information and some renovation program stands booth design agencies. These standard requirements to design more suitable package solutions for small and medium exhibitors. Zhang said: "If not groups, one or two small companies, I would advise them to buy group exhibition designed booth 'packages', group exhibition institutions have to prepare." According to him, the Hong Kong Exhibition Services Ltd. standard booths There are six sets of program design, 55-90 US dollars per square meter, you can do the company's logo, name, and some also have storage rooms.

    Mr. Zhang went on to say: "If you need some decoration, but also can be booked carpets, plants, lights, sets tables, shelves and racks, participating companies can choose according to the pattern on our exhibitor manual." If you ordered one "packages" and then select the required decoration, and the rest appointed by the General Assembly to do the decoration on the proxy. After you get to the booth, you only need to hang the picture, put your exhibits on it.

    How and exhibition design company with

    To ensure the quality and effect of the decoration stand design, the Hong Kong Exhibition Services Ltd. Mr. Zhang advisable to work closely with companies and design firms. "For example, booth design," Zhang said, "We will find international booth design company, they have offices in the exhibition location; if not, we have to go through fax, e-mail, tell them to do with the design of the booth . "As for the Chinese pavilion, the company will be specifically requested exhibition design company with some flags for them to do a special exhibition.

    In the booth design quality and effectiveness, the need to pay attention to two things: a look at the theme, look at two budget. Mr. Zhang's experience is that if the traditional arts and crafts, wine and food exhibitors as exhibits with Chinese characteristics, if the Chinese traditional booth design, such as red-based, hang a lantern or something, or can ; however, if it is high-tech products, international exhibits, you will need to design some new trend, "this point, Chinese export enterprises is not enough." Meanwhile, in the budget loose, when they found a good design company Generally speaking, the results were good.

    How do these booth design companies to ensure construction quality? Mr. Zhang introduced the Samsung Experience. Samsung in the second half of 2000 participated in the communication exhibition held in Singapore to promote their mobile phone, booth design and decoration of its investment more than 800,000 Hong Kong dollars, they are looking for a professional design agency is PIKO. PICO major exhibition cities in the world have branches, where there is no branch has its own designated agent.

    Samsung PICO go first office in South Korea after the two sides reached an agreement, quotes, design, drawing, modification, all do a good job, the design will be transferred to Singapore, Singapore PICO to construction companies, labor, materials are local, cost also more cost-effective. Korea PICO company sent the delegation to ensure consistent construction and design drawings. During the renovation Singapore, all matters relating to the Korean company who are PICO PICO Singapore and communicate with people. Samsung have a problem, only to find PICO Korean companies, Samsung and if not, PICO Korean companies could be complaints or receive wages, so that they will be very responsible to help you.

    Chinese mainland exhibitors booth design is often lack of experience, but also in the design or construction of the exhibition outside agency to talk about the design and decoration of the time, often to communicate via fax, phone; the language problems, a lot of time there will be a misunderstanding, not necessarily a local construction company to lie to them. So, Mr. Zhang has repeatedly stressed that, in order to ensure consistency with the original design of construction, before you put the exhibition design and construction of the project to them, you need to attach a condition in the contract, and ask for the manager responsible for the project's delegation of departure, follow up this exhibition construction processes and services.

    To the construction of local, if you see the color used his construction, materials and design drawings and inconsistent, should the project manager of the intervention of the delegation. Therefore, you are responsible for the construction manager ahead of the best twelve days, and the project manager of the company's China office to exhibition "overseers." After construction is completed, the construction manager you also need other arrangements please stand during the construction aspect of a good show, who is responsible for follow-up work, it must transfer clear. General international booth design company can do.

    Mr. Zhang said that for a small company, the cost of doing so is relatively high, of course, but if it is to exhibit it. More than a dozen companies, the overall renovation, "taskmasters", the pavilion an exhibition design company out of a cost shared equally, not expensive.