Unlike traditional marketing-type booth booth, in marketing type booth, booth exhibition marketing promotion is particularly important to promote the need to stand before the show exhibition and exhibition in conjunction with the latter three, the effect has been to make the exhibition Guarantee. As the saying goes, chances are people who are prepared to promote the marketing-type booth before the show is the show first step to success.

First, let's talk about the way the pre-show promotion channels.

Image and company brochures: to allow visitors to learn more about Products Products other than, in addition, the manufacturer can provide videos, CD-ROM, single-page color pages of products, price lists to buyers at the venue and other people's business and distribution business card is essential. (Note that the above various carrier telephone number, address, paging, zip code, address and other basic contact elements can not be missed.)

Advertising: advertising play a major role in the whole process of the exhibition, exhibitors at the exhibition, published special report before advertising and their products in the professional magazine industry and the Show Catalogue. Will be published ahead of the best professional magazine color pages sent to their products and potential customer base today, along with letters to customers, these products will be on display at the show, while gifts or VIP tickets for the show, notes themselves booth number bits, so that customers feel very honored to visit the exhibition.

Web propaganda: Exhibitors also before the exhibition, making their own propaganda pages on the Internet to advertise and links, increase the visibility of their products, and with their customers online to explore technical issues, similar talks during the exhibition.

Pre-show promotion, in addition to the above mentioned ways, pre-show promotion also requires some preparation to do the following, only do thorough preparation, in order to make the exhibition to maximize the effect.

1. Invitation: that before the show began, must be published or issued formal invitations via Internet and other means to inform the company's new

Old customers. Also available through magazine advertising media and other means, the work should be completed within a month before the show began. Invite way equally applicable to the company's target customers and potential customers.

2, the survey: survey itself from the business staff of sales habits and the usual accumulation, some large domestic enterprises while attending the show because there are dedicated staff responsible for the management of the affairs, it will show all aspects of information has detailed Investigation records.

The main analysis of the following circumstances:

A, show the scale and development trends.

B, the show in similar enterprises (preferably similar products) situation.

C, trying to get the previously attended the show a list of major clients.

D, set the target customers.

Pre-show promotion, in addition to the above, another very important thing is to show staff training, so that exhibitors can meet on the exhibition marketing goals. In the exhibition, exhibitors of quality and ability is the key to winning the whole show.

2. Training: consider the company as a long-term development, annual training for staff set a certain course is necessary. Staff training before the show focused on the company's sales staff. 

Attended the show salesperson should note the following:

A, salesperson must attend the show on performance of products, functions, features and a certain mastery of the biggest selling point.

B, technical information. As a sales staff of technical information products must have a certain understanding, but does not require that each salesperson must be proficient. Encounter difficult question to answer, the best answer is SORRY, then bluntly told the customer, these problems belong to the category of technical personnel management, and can later return to the company in reply. Such unconscious than pretend to understand or wrong information to the customer better.

C, grooming and dress. Conditions in the company and are well prepared, try to provide a unified dress code for employees. Women in dark suits, high heels, moderate desalination appropriate; men a dark suit and tie.

D, standard expressions. West on the basis of etiquette is to keep smiling and watching each other's eyes during conversation. Although this trade every person have known, but few really do. Please remember that the exhibition is an important opportunity to showcase the company's image, good quality sales staff to give customers left a profound impression.

E, reception levels.

Qualified customers must show the receptionist will look to stay to begin your reception in the company's products third seconds. Personally I feel that this type of customer, can hold a smile schematic, so regardless of whether the other party interested in your product will not make itself felt embarrassed salesman, but also to exercise your affinity and capacity. But when the customers stopped to obtain information or to ask questions, you are truly reception tasks began. Qualified personnel should be able to sell in a short time to judge the interest of customers' products, as well as basic sincerity purchased. This information can be obtained from the customer's card and information through questions and answers or. Reception grade means: When a client to talk to you, please note "only doorway stood talking," "please visit the booth", "sit down and talk" that represent three different programs and customer ratings. As many exhibition site personnel, limited reception hours, but out of courtesy can not be interrupted conversation when talking to another customer received personal, such as the need to "sit down and talk," the customer, at least compared with sales staff that candidates have development value.

F, negotiation skills. In brief negotiation process, the task salesman addition to customers about product, release of information, another important task is to understand each other as much as possible, "bottom line." Access to customer information in the habit of asking questions, talking to good customers can also be used to "listen" to replace didactic sell. Talking with customers in the field content must be recorded in detail.

Opportunity will always belong to those who are prepared, in order to win in the marketing-type booth, publicity and promotion to prepare before the show is a must. Guangzhou, the country's first Picasso exhibition to launch marketing-type booth, will conduct a comprehensive design from all angles, creating the most valuable and most unusual stand for customer success make our best efforts.