Trend: The Government will significantly reduce the number of participants

2014, the global economy is still in a slow growth trend. Affected government policies and other savings, the new year, the government will drastically reduce the number of participants.

International Exhibition Association (IAEE) Chairman and Chief Executive Officer David Dubbo Exelon said that the meeting planners to recognize the reality that governments can not provide support for the industry. Among them, the government and government-sponsored education conference related exhibition and conference will be a corresponding reduction of 2% to 5%. He suggested that the meeting planners in the sales and marketing efforts to be more, in order to enhance returns.

Trends: supply and demand imbalance venues

       Increasing worldwide conference venues beyond the industry itself needs. Nevada in 2013 the new "City of Music" center, Cleveland Convention Center and two stadiums, respectively, in May and July and put into use; and aging equipment, old venues dilemma facing urgent transformation. For example, an area of ​​180,000 square feet of Nevada Sparks Convention Center in August 2013 formally converted into studios, this transformation trend in the new year will be more common.

       In addition, the choice to host smaller meetings, or other commercial activities, but also their Green ignorant and enthusiastic project.

A significant increase in the ratio of non-governmental participants: Three trends

       2014 for the meetings industry is full of opportunities for a year, while those who do will still be tough. According to "American Express 2014 Business forecast" (American Express Global Business Trevel Forecast 2014) report shows that the number of participants per conference in 2014 will average growth of 0.6%, while the conference organized by each company and organization will be the average growth 0 1.5% in North America, spending each participant participants will increase from 1% to 1.5; Latin American participants spent the most on average growth is expected in up to 7 percent; Asia Pacific International Conference participants will have a group 3% to 5% growth. Daily consumption of each participant will also be a corresponding increase of 4% to 5, while the central and southern regions of the Americas meeting growth is relatively slow.

Trend: Hotels ushered off years

    "American Express 2014 Business forecast" shows that in 2014 the global hotel industry to take off, there will be 7.2 percent annual growth rate of progress, and in 2015 is expected to reach 8.1%.

       Meanwhile, in 2014 the amount of group bookings will have 10.7 percent of global growth and drive revenue growth of 3.4%. According to the North American hotel industry statistics show that the fourth quarter of 2013 compared with the same period in group bookings grew by about 50 percent in 2012.

In addition, free high-speed, efficient Wi-Fi devices still are the big needs of meeting planners. The survey showed that participants who currently carry an average of three wireless Internet access devices, so the network environment remains favorable direction in 2014 the hotel industry need to work.

                                                  

Trend five: Aviation Meeting, Merge

       American Airlines and US Airways merger for the global aviation industry has brought new development direction. Analysts pointed out that the merger will promote the long term ticket prices. However, in 2014, the air cargo industry is expected to face a slight increase in demand, so tickets will not rise much at least in the first half of 2014.

Trend six: an increase in local, regional meetings

       According to "2014 American Express Business Travel Forecast" Statistics show that, with the budget crunch meeting, to limit and reduce travel time, meeting planners will tend to hold the relevant policies of local, regional meetings. Under the budget reduction, the company needs more reasonable plan every meeting, in order to achieve the desired results meeting, increase efficiency and control costs. This also leads to an increase in regional meetings reason.

       In this regard, the Swiss banking group "income and prices: (Pricesand Earnings) reports recommended as an international conference planners with" 2014 will do the most affordable destination, "I believe these beautiful, meeting facilities more perfect, affordable country will become in 2014 the Office will treasure.

       1. Latvia

       Latvia is the world's few countries have not been fully excavated, but the country's beautiful natural landscape deeply attracted the world's attention. Therefore, in the meeting held here, will spend the least money to enjoy the best possible service.

       2. Nicaragua

       Travel to Nicaragua every year the number of the total population of the country is comparable. Nicaragua security and stability, beautiful scenery, low consumption, and therefore can be considered a good place to do. In 2014, the local government will launch a series of policies dedicated to Nicaragua to build a "next Costa Rica."

       3. Bulgaria (devaluation City: Sofia)

       According to "income and prices," the report, Bulgaria's capital Sofia luxury hotels in 72 cities in the lowest fees.

       4. India

       India is a fascinating place, where the exchange rate is very cost-effective, very cheap accommodation, there are many free attractions, and even discount shopping is everywhere, so a conference in India, is definitely a good idea.

       5. Romania (devaluation City: Bucharest)

       Bucharest, Romania enjoyed "Little Paris" of the title, where to do so, will be perfect to enjoy a wonderful combination of high romance and frugal simplicity in one.

       6. Portugal (devaluation City: Lisbon)

Lisbon lowest fees in the mid-range hotels in the world's 72 cities, an average of $ 80 per night, which is mid-range hotel than the global average of 50% lower fees.

7. Mexico

Select Mexico there are two reasons: First, cheap airline tickets, the second is not expensive luxury experience.

8. Dominican Republic

Agriculture and tourism-based Dominican Republic has a lot of tourist attractions of the Indigenous People, I believe will bring a lot of different experiences for participants.

9. Greece

Greece is a country dependent on tourism to survive, ancient buildings and famous beaches are the participants of the She will go to the attractions.

10. Philippines

The Philippines is "eat goods" and outdoor sports paradise, low consumption of the country, and the scenery is very beautiful.

                                                    

In short, for the meeting industry as a whole is concerned, 2014 is the year of opportunities and challenges. In these years, all my colleagues in the meeting industry's only grasp the opportunity to follow the trend, resourceful, get out of the haze, revival of the meeting!

               

                                                                                                                                                                                                - Article from "China Exhibition" magazine