Exhibition is not a two times, but some mistakes or recidivism unconsciously. Exhibition is a systematic project, in participating in exhibition design, build booth or participating in the promotion, and after participating the summary stage, exhibitors often make ten errors, Pablo Picasso for everyone to the number of them.
, participating purpose is not clear. Clear exhibitors ultimate aim is to other guidelines, different purposes decided to need to use different strategies. Such as primary and secondary product display, image display in primary and secondary. Many exhibitors often because there is no clear ideas, catch anything, everything, but did not reach the goal.

Two, ignore the manual of the exhibitors, the manual for exhibitors to provide exhibitors guide and save money, its content is concise and easy to understand, contains all the information of the exhibition.

Three, making exhibition required documents form late. Many exhibitors in decision making, always can not be decisive, no reserve enough time to do the details of the arrangements. As soon as possible making exhibition file table can avoid the mistakes caused due to time constraints.

Four, do not attach importance to the role of employees participating. Participating employees is participating site work, their execution in a great extent decided to exhibit the effect. Just imagine, everything is ready, and personnel at the scene but because there is no good understanding of the company's decision and neglect, loss of visits to the procurement customers, wouldn't it be lost by the wayside? Therefore, to participate in the exhibition should be in advance to inform employees participating purpose, content and expected, to participating employees multiple training, which also has to corporate image display.

Five, ignoring the visit to the business needs. Exhibitors from the essential meaning of said, is a marketing war. Sales at the scene is not only a staff member, is a guide, when to visit the information providers don't ignore the really need, the staff will often ask questions, use of sales skills, ask important information, and make a record, to lay the foundation for the subsequent signing.

Six, the payment plan printing product and refined. Participating employee may all this should be reserved for print or boutique sent out to avoid this, you first need to exhibitors ready to talk to, through the stranger to understand the needs, to determine whether the company is a potentially important customers, the promotion policy of the company effectively implemented.

Seven, not familiar with the product demonstration. What than business visitors to come to the consultation, and staff is not familiar with the product presentation more let a person feel depressed? Customers will always need professional consultants, and need not inferior to sell. Exhibitors should do sufficient pre training, to ensure that they are familiar with the exhibition hall decoration and exhibits demonstration.

Eight, the responsibility to the people. In fact, strict control of the number of employees and the work time does not require the appearance of the exhibitors are useful and harmless, but should be assigned to each specific task.

Nine, ignoring the follow-up work after the exhibition. After the fair work for a long time do not follow up easily fell into disrepair. The exhibitors should be in before the exhibition to establish a timetable to daily follow-up, and urge sales representative at the timely follow-up is more meaningful.

Ten, ignoring the exhibition effect evaluation. Exhibitors more clearly understand their own in the exposition of the performance, the more helpful to future work improved. After the end of each show should be immediately evaluated the effect and to improve ourselves all the time.