A successful exhibitors must be able to know exactly what the audience at the exhibition site especially behavior in their own booth, and thus reasonable to speculate that the audience was psychological and exhibition can in the hearts of the audience experience of the exhibition, in order to facilitate enterprise to judge the exhibition effect, the next should strengthen what and what should be avoided, to eliminate the unnecessary activities at the scene, cost saving and no increase but can have positive impact on the activities of audience behavior, produce for the benefit of the enterprise positive action to promote audience. Marketing booth, it is to make up for the shortcomings of the traditional booth, watch the psychology of the audience so as to enhance the rate of return.

To understanding, analysis, and finally the audience's psychological, Picasso Xiaobian compiled think must first understand the exhibition business, purchaser habit difference, the difference the personality of different classification to be used, generally, temperament divided into sanguine, phlegmatic, choleric and melancholic four, main characteristics and attract visit points are summarized as follows:

According to the visitor attitude and requirements of the division, can know:
1, habitual visitors, procurement, went straight to the Italian booth, decisive deal, showing a strong purpose.
2, rational visitors, during a visit to the exhibition before through the network, the background, data transmission and so on widely collected exhibitors qualifications, which novelty exhibit was first displayed information, understand the expertise of the exhibitors after carefully weighing the pros and cons to make business negotiation, purchasing decision, strong subjectivity.
3, economic type of visitors, mainly concentrated in some special purchases for the spring festival exhibition, commodity exhibition, the audience for the same commodities price difference extremely sensitive, elasticity of demand large, folded in half, and the preferential price for a word to have a strong attraction.
4, impulsive type of visitors, mental activity, based on intuitive feeling, especially for new products, new fashion is full of interest.
5, emotional visitors, emotional experience deep, imagination and association is particularly rich, easy to be affected by the outside world, the aesthetic demand is huge.
6, doubts type introverted, visitors, discreet and suspicious. They often visit the purchase behavior twice.
7, not stereotypes visitors, it is likely to be the first visit, the lack of experience, psychological instability, there is no view, they are willing to listen to the booth service staff, hoping to get help from others.

Visible, different visitors need we take different marketing strategies, of course, no matter what type they belong to, are asking us to can be summed up a working process and used to form a professional audience positive buying experience. This process should include four steps:
1, to determine the core values of the exhibitors and professional audience respectively;
2, based on the core values of the two sides set goals;
3, to determine if the exhibitors want to reach these goals, the need to use what key elements;
4, the final results of the participating factors are determined.

Once you have mastered the key elements of the formation of the audience buying experience, the company's participation in decision-making will be very easy to make, what should be strengthened, what should be avoided, the mind will be very clear.

Visible, stimulate the audience's visit and purchase motivation is not complicated, marketing booth is in order to meet this requirement and is pregnant and, Picasso is simple and we share a few tips:
First, from enterprises to decide the exhibition, they should formulate corresponding invited professional audience plan and organize PR Department of old customers send invitations to confirm participation matters.
The second is held in the exhibition to provide professional, friendly service, send an experienced, polite, strong adaptability of employees, and actively promote the products of the enterprise, make a good impression on the audience, for example, in booth business put some small gifts, such as candy, scratch cards and so on to attract visitors to the exchange, very creative.

We know that in the world of electronic mobile, in what is now the world of micro channel, then in the field of exhibition, the future is the world of marketing booth, Picasso exhibition marketing booth has helped many famous brand enterprises booth made amazing achievements, is sweeping the trend change booth design, exhibition marketing status, you want to let you stand popularity doubled, do you want the number of their customers to the floor, then please contact us as soon as possible, a peer competitor has on the way, you still wait for what, the top 100 companies registered will receive free design reward oh, national hotline: 400-8080-339.