In modern society, the exhibition has become the main means of marketing, become the enterprises to implement the important part of the strategy of "going out", but nonetheless, in the actual operation of the process, each enterprise due to the experience in exhibition and the scale of their differences, participating attitude is, exhibitors positioning is not a, ultimately, found that the effect of the exhibition will also vary greatly.
Why the difference is so great?
In addition to the impact of objective factors, such as product quality, peer competition, local market characteristics and so on, exhibitors to participate in the activities of the positioning and pre preparation is fully on the effect of the exhibition has a direct impact.
The location of the exhibition is different, the preparation of the exhibition is different, the effect is naturally different.

Enterprise positioning generally include the following:

First, the profit model positioning;
1 image display
2 direct retail
3 wholesale
4 investment promotion
5 advertising
6 member

Two, target customer positioning;
In order to identify target customer groups, must focus on the strategic goal of enterprise, it includes two aspects, one is to find the needs of the corporate brand specifically with common needs and preferences of consumer groups, on the other hand is looking for can help the company get the sales income and interest groups. Through the analysis of the level of disposable income, age distribution, geographical distribution, and expenditure statistics to buy similar products, all consumers can be preliminarily subdivided, screening out due to the economic capacity, geographical restrictions, consumption habits and other reasons can not create sales revenue for the enterprise to retain consumers, may form buy consumer groups, and the possible formation of purchase consumer groups are a one-dimensional decomposition, the decomposition of the standard can be based on the age level, can be based on the level of purchasing power, can also be based on reasonable consumption Fee habit.

Three, core product positioning;
Five key elements of the selection of core products:
1, on behalf of the category characteristics;
2, on behalf of the strength of the core technology;
3, there is a competitive advantage;
4, easy to find the elements of communication;
5, can extend the consumption.
How to choose the core product?
Select the core product of the enterprise can be considered from the following three points:
1, choose to have the advantage, to make the eye and make money products;
2, select the advantage, less money but can earn popularity, can directly help to make money selling products;
3, has the advantage not to make money but can earn enough eye products.

Four, product positioning;
Product selling point positioning, there are two ways: business positioning product selling point and customer positioning product selling point.
Enterprise positioning product selling point: a company's production of a certain product before or after the production by the relevant personnel to carry out the product advantage of the summary, or give value, and thus in the sales to obtain certain competitive advantage.
Customer positioning products selling point: in the sales process in the selling point of many products are mostly out of customer orientation. Enterprises selling point of the product is good, product does or, but is key to sales staff how to product selling point accurately transmitted to the customer.

Five, the purpose of the exhibition positioning;
1, improve the visibility of enterprises;
2, close old customers and get to know new customers;
3, through the exhibition promotional products market share;
4, recommend new products;
5, enhance product visibility;
6, the exchange of information;
7, find customer needs;
8, the impact of customer decision-making;
9, sign the contract of sale.

Six, the exhibition selection positioning;
1, through objective and accurate analysis, exhibition agencies to the advantages and disadvantages of clear exhibition, when entering the exhibition industry, can give full play to their advantages and avoid its disadvantages.
2. To make this exhibition has the features is other exhibition does not and can not be imitated; or, even with the theme of the other exhibition can provide and imitation, the exhibition can also available to the vast number of exhibitors and visitors in a different way.
3, clear the show to exhibitors and visitors to provide what rich characteristics and distinctive value, and, by the exhibitors and visitors to the show to get these values, than through other ways to get the same value to come is superior.
Guangzhou Picasso exhibition service Co., Ltd., is the first to create marketing booth design engineering exhibition enterprises, through the positioning, promotion, design, operation, marketing and five systems help enterprises break the traditional exhibition concept, their ancestors step, before the exhibition, exhibition, exhibition exhibition marketing planning through-train service, let you no longer worry about their show effect.