[exhibition marketing] furniture exhibition design can be more fire

2014-07-26 11:30:00 毕加企划部毕加官网点击数：来源：毕加企划部

In the furniture industry, business exhibition has become an important marketing channel for enterprises. Many enterprises through the furniture exhibition design, the exhibition publicity, promotional gifts and other forms of distribution, not only achieved good sales benefits, but also greatly enhance the brand enterprises.

However, many fewer exhibitors, inexperienced, how to choose the show, how to prepare exhibition, how to design promotional gifts, how to get the best exhibition effect, how to choose furniture exhibition design company and other issues, it is not clear. Picasso exhibition booth as the country's first marketing-based design company, previous CIFF designated contractor, I feel obliged to share our experience and:

Early homework to do

As the annual number of exhibitions, more and more enterprises are required to merit exhibitors. Before making a decision, businesses should do the following homework:

First, understand the show's host city, the city is within a radius sales of enterprise products. Otherwise, apart from enterprises to open up new markets, not participating.

Second, understand the exhibition organized around the city, if there is an important corporate customers or potential customers. If so, you can contact them in advance, and strive to meet face to face at the show.

Third, former exhibitors, participating companies should establish clear goals, plans exhibitors, exhibitors performance evaluation methods, how to attract audiences measures, and targeted promotional gifts and promotional materials prepared in advance.

Promotional gifts are a treasure

It found that the determinants of an exhibition effect, the order of importance were: communication effectiveness, promotional gifts, and promotional materials. Compared to get promotional gifts and promotional materials, according to the Association survey found that after an end of the show, promotional gifts preservation rate of 85%, while saving rate of less than 17% of promotional materials. This shows how to prepare promotional gifts is critical. Picasso Xiaobian that, before the exhibition promotional gifts subject to the following principles:

First, the new high. As the major exhibitors will be ready for business gifts, so the higher your degree of novelty gifts, the higher saving rate. I recommend frequent replacement optional electronic products, such as mobile phone companion Bluetooth bracelets.

Second, the value is high. From the practical point of view of modern exhibition, handbags, umbrellas, and other vintage promotional gifts, it can easily be discarded. For important customers, prepare promotional gifts price should be between 100-200 yuan.

Third, the practical high. Promotional gifts the best choice for products in daily use, such as printing ceramic cups, multifunctional clock and so on.

In addition, a need to customize the promotional gifts, gift two need to consult experts in advance. Small advice, with the development of e-commerce, and now some gifts behind the portal sites, corporate gifts are large, such as gifts and polite friends network. These sites can be customized gifts, also offers gift advice. Therefore, exhibitors can buy promotional gifts, of course, the biggest advantage is cheap

After tracking the most important

In addition, the enterprise marketing process, each communicating with unfamiliar customers five times, may be effective only once, and for the exhibition had to communicate on business customers, just 0.8 telephone call. So after the exhibition, enterprises should maintain contact with key customers, often telephone to communicate about, or occasionally a bit longer send promotional gifts.

As former Prime Minister of Singapore Lee Kuan Yew said, "a city to run a show, just as there are planes over the city spread the same money." In other words, a business plan carefully, carefully planned, carefully prepared gifts to send customers to process and promotional materials, that is, in the city's streets Jianqian process.

Picasso Exhibition, furniture exhibition ten years experience in the design, Guangzhou exhibition industry's most credible enterprises, government cooperation service units, 2,000 brands exhibition service providers.