Recently, Yi Hao, general manager of Guangzhou Picasso Exhibition Services Ltd. received a reporter's interview with Sina, Sina cut from the following contents:

                                                                     

    Sina: "Easy Total, Sina netizens marketing type booth not know much about you to tell you about it!"

Yi Hao: "Our company proposed marketing model stand means includes marketing functions booth, refers to the design of the exhibiting companies Aims not only consider the appearance, products, enterprise strength, functional layout, etc., and the combination of visual tactile, Wu Shi every aspect of each step are taken into account the needs of the marketing function, marketing function and make the booth with favorable brand promotion features. stand with traditional marketing-oriented booth incomparable advantages, it has changed the traditional show exhibitors mode, we will set the show target customer groups, and the need for the habit of thinking show potential target customer groups, standing potential customer's perspective to show the contents of their interest in the show, and then shaping the corporate brand image. means, including core products for answering and other potential target customers through a series of marketing, access to sales leads, the final deal. simply speaking, marketing type booth is the company's sales platform, whether or not the show to deal directly, are able to obtain lead marketing type sales booth is to get the opportunity to even get traded. "

Sina: "Why would you originally put forward the concept of marketing-oriented stand it?"

Yi Hao: "Because as competition intensifies, a large number of exhibitors increased, companies want to use the trade platform, quickly realize their own business marketing purposes, intense competition has led many companies now exhibiting purposes, we have been from the past able to expand into a number of new customers to retain many old customers, because participation means to prove to the market that the brand still exists today seems to have become the show: exhibitors may not be able to enhance what exhibitors will not lose anything "tasteless show." It can be said with a large vernacular terms for exhibitors and exhibitors, do not expect to hear from a single number in the show, just reveal a face, accounting for a bit, and some are designated to participate in the government, and let others know you in doing more, follow the trend of the exhibition, exhibitors others to see, and also to exhibitors, others decoration good, it will be over others, without considering the real purpose. in addition, the positioning of the pre-show publicity, and even operations designs drift, there is no marketing at all, leading to mediocre results show. "

Sina: "to give some concrete examples to talk about it?"

Yi Hao: "specific performance, some of the exhibitors at the show, what products are put to, even the annual exhibition of products are the same, put a lot of product, there is no primary and secondary, but does not show the product's core strengths; some exhibitors is upside down, the design thought how cheap how to do, the booth fee took hundreds of thousands to hundreds of thousands, a decoration to spend twenty thousand, two or three million, not counted overall input-output ratio; contrast and some companies pay big bucks to decorate his booth appearance, people feel very luxurious, but do not know what to do, is not that a poor imitation like a dog thing. it is in this context, Picasso exhibition in early 2014 formally launched marketing-oriented booth, designed to help enterprises solve the problem of poor display the results. "

Sina: "That type of marketing booth current market conditions, how did you see the future of marketing-oriented booth?"

Yi Hao: "Marketing is a new type stand out term, industry, or in the country for the first time, as well as promotion so that exhibitors are required to accept a period of time, but the actual situation of the show several times, the type of marketing stand still welcomed by the majority of exhibitors and visitors, and yes, we have successfully Xinhua Group is the best proof booth at the Guangzhou southern Book Festival, because it represents the future of new thinking and new directions exhibition design, event marketing, which go beyond the traditional advantage is clearly visible at the stand, I believe the next few years must be marketing-oriented era booth outbreak. "

Sina: "We know that in fact the exhibition competition between companies is fierce, then the type of marketing your company stands for what it represents?"

Yi Hao: "advantage, innovation, competitiveness Picasso exhibition is the spirit of enterprise." Dare, dare, novelty, and development ", which is consistent with our company, China's exhibition industry leader in goals."

Sina: "How do you see the role of media for the exhibition industry?"

Yi Hao: "We should say, in the exhibition industry development process, we have the media played a very large role in promoting and helping the people and businesses will gradually know, understand and participate in this exhibition to this event, each of our industry companies should vigorously promote to thank the media, of course, in terms of lack of industry, and we very much hope that the major media to give us more time for us to have more tolerance, after all, good and bad in this industry, there is still a long way to go. of course, exhibitors should take advantage of this media resources, which is why we in the marketing type booth highlighted, among media companies and buyers in the audience playing the role of a bridge for exhibitors exposure and attention determine the final result obtained. "

Sina: "easy total, you also have in this line more than ten years experience in the exhibition, and exhibitors to say a few words!"

Yi Hao: "Thanks to our new and old customers and friends to our Picasso exhibition support and backing, there is no way you hand in hand, we can not be achieved today we launched marketing type stand, is to repay all of our love and hope. through marketing type booth help entrepreneurs really opened the exhibition this market, we will continue to deepen and improve its services and products, but also hope and industry counterparts to contribute to a development of China's exhibition industry. "

Sina: "Thanks for always easy to interview and wish Picasso exhibition have a better development."

Easy Total: "Thank you."

 

本文来源：专访全国首创营销型展台毕加展览总经理易豪