14th China International Public Security Expo will be held in Shenzhen Convention and Exhibition Center conducted October 29, 2013, this self-proclaimed world's largest security exhibition industry gathering will be achieved historic breakthroughs. Of course, in addition to Shenzhen CPSE, there are many national security exhibition for security companies choose, but by controlling costs, it is impossible for each event attended. This has prompted companies to select the show, the exhibition has been set up to consider, after all, spend money wisely. Shenzhen CPSE as designated suppliers, small series that Picasso exhibition Security Exhibition design structures to be successful, do two things essential:

First, how to choose a suitable company and brand exhibition.

One thing is undeniable, as is the intensification of security products and market segments to compete, through participation in various professional exhibition for product promotion has become an important promotional activities business. In order to fast-growing companies in a wide range of preemption sale terminals, for many companies, investment is the most critical step to open the market move. More and more companies choose to participate in the exhibition investment, directly to target customers to show the strength of the company and product information. Now, however, many kinds of exhibition, the show mixed results, the organizers team quality varies greatly. Often some false show exaggerate the effect, confuse affect choice.

So, before the exhibition, the show must function, nature, the organizers, the show's history to do something about the situation, so as not to choose the wrong. Select the appropriate show, not only can save the cost of business promotion and marketing opportunities and to win time to be favored by a number of venture capitalists, to complete enterprise investment objectives. Picasso exhibition Xiao Bian thought, to judge a show, look at their history and development of the organizers, the show depends on whether a certain scale, the ability to reflect the trends of the industry, whether the development of the industry and a guide promote the significance of influence in this area how. In particular two similar exhibitions held in a more continuous area should be selected.

       Second, exhibiting a clear purpose and targeted for security exhibition design structures.

    The annual exhibition business will be their own products, especially the new products to promote, and some will together with the corresponding solutions with the launch, but the purpose is not only to participate in the exhibition as a showcase of new products. Picasso exhibition by small series, and this is the maturity of exhibitors, whether there is a clear watershed integrated marketing strategy. Show must be made part of an integrated marketing actions, it may be marketing policy and market conduct may leveraging integration. So that exhibitors can play with other markets to more efficient operation. Just bring some of the exhibits, the exhibition as the other stores, it is undoubtedly the lack of macro strategy and ambitious strategy of.

    So, to attend the show must not engage in product lists, especially to prominent selling point, focus, highlights. Exhibition before the show but also a clear target audience, the show clear influence on the industry. To estimate what the target customers will be fair, the target audience for these purposes, whether they care about channel policy, price protection policy, systems and services policy, the sample is ready to support policy and so on, how to introduce, explain these policies. These policies do not form a good investment, business environment, relying on weak products are not easy to play effectiveness.

In summary, we know that not all CPSE and Security Exhibition design structures suitable for every business, just like a key to open a lock, businesses have to clear their own brand, find a best effect exhibition, through professional exhibition company tailored design and construction in order to complete their final exhibition marketing purposes. Guangzhou Picasso exhibition, the show is a one-stop service brand exhibition company also has offices in Shenzhen, the strength, to ensure credibility, security exhibition designed to help you build a hand.