We know that in the exhibition market, exhibition design industry is the most profitable part of, and therefore, it has attracted many people to join the investment in this area, but at the same time failed to keep up the quality, the lack of high-end to meet the requirements of the exhibition company. This mixed conditions caused pressure to build and rely on price competition between suppliers, which disrupt the behavior of the market for the development of the exhibition industry is harmful to one's interest. Guangzhou as one of the four exhibition center, there are also such problems. Recently, the Guangzhou Hotel Supplies Exhibition opening soon, as the designated contractor Guangzhou Hotel Supplies Exhibition, Picasso Xiao Bian feel obliged to stand up for exhibitors to discern the situation, telling us Guangzhou Exhibition design look price is unreliable:

We know that in other countries, those international well-known multinational companies sometimes exhibit special booth to make a collection of sound, light, electricity and other elements of spending hundreds of thousands or even hundreds of million rare. Because multinational opinion, is that they show the strength of the booth 'business card' to attract potential customers than is the idea. While local companies are only simple "copy", difficult to design this high value-added areas, "Nuggets" creative. At present, many domestic enterprises lack undertake exhibit high professional standards, only stay in the level of competition on the low level of price competition. And this exhibit of local enterprises in the low-end market price of war has severely constrained the development of China stand construction industry.

Like the economic crisis, the price of the Guangzhou Exhibition design will lead to prosperity contention special exhibition market, but behind the prosperity, but there are troubled market. There are price competition, making a direct impact on small businesses and midsize market share of client resources, such special structures of competition in the market from the aspects of quality, and become a pure price competition, out of the original exhibition industry the United States, the new, the trend search intention.

Of course, some well-known large-scale enterprises to build, such as Picasso exhibition, not in the price of this war, because they can rely on their own strong brand with their matches to retain large exhibitors to build their fixed customer base in order to ensure their survival and development. In the confusion in the market competition, the direct victims are undoubtedly those of small and medium enterprises to build. Enterprise technical level reached on the basis of the degree of specialization, substantial upfront investment directly restrict these SMEs can not attend a price war, which had to lose some clients.

Analysis of the data is not difficult to find, small businesses, and even some no qualification informal enterprises, directly to the low price into the market, is the direct cause of enterprises have to survive the crisis. And out of those companies, as well as the design of pre-built into the margin of the company, so that enterprises in the booth set up the construction process can not lower prices, there is the formation of a price war competition helpless situation, which was forced to give up some stand construction projects.

Faced with a flood of price competition, many ways to deal with informal enterprises are passive abandonment. Because the initial design investment by companies, administrative expenses and the company's brand image in the market, special equipment and other aspects of the constraints, informal enterprises can not be at a loss to build, not to the introduction of reduced size of the company, cut wages, reduce the quality of other means to reduce costs with brands and low prices to the involvement of a price war, and those with no-cost small businesses to compete for the market. Thus, a large number of small enterprises and the informal enterprises will be set up to undertake projects at very low prices, the direct impact of a large number of regular build enterprise.

Because of the need to build a bigger fine craft particularity of the industry, in addition to the initial investment, a number of enterprises are involved in a price war not to rush, but also because of the pressure of special equipment industry itself exists. For a stand construction project, the building enterprises in addition to taking into account the contract terms of coordination with the exhibitors, but also pay attention to entering the construction time as well as personnel safety and many other issues. A formal business structures, booth design drawings in the early beginning, except in accordance with customer requirements for independent modification in appearance, but also have excellent technical services and accurate data as a guarantee; from arrival until the end of the show booth disassembly Until completion, to ensure that their staff, service has remained highly centralized state; in the course of the exhibition, according to customer requirements at any time to carry out their work in all aspects of the interim maintenance, and even modify. Faced with the pressure of special equipment industry itself, most companies only in improving their own mechanisms on the basis of constantly self-improvement, in order to stay competitive capital.

Of course, so-called a penny stock, though small exhibition companies are cheap, but the quality is difficult to be assured, a rare opportunity to show, companies did not need to take risks. Guangzhou Picasso Exhibition Service Co., Ltd., Guangzhou Hotel Supplies Exhibition designated contractor, also the first exhibition on the ERP line of business, top design, top quality, exhibitors and Picasso worked with say good.