China Convention and exhibition economy need to embrace new media
2014-09-28 16:35:00 毕加企划部 毕加官网 点击数: 来源:毕加企划部
Xi Jinping August 18 Central comprehensively deepen reforms chaired the fourth meeting of the leading group and delivered an important speech. In particular, he stressed that promoting traditional media and new media convergence. Spring Plumbing ducks, the market capitalization of sense of smell has long been known, just before Xinhua released this pass is issued, Guangdong media daily limit, Zhejiang newspaper media daily limit, limit ...... People Xi Jinping's statement is also in our exhibition industry a major positive.
2014 The 12th China (Luohe) Food Expo organizers chose to partner with Alibaba, through the establishment of Ali Baba Luohe industrial zone, with big data Alibaba Ali cloud wholesale sourcing platform and precise acquisition and analysis capabilities, pioneered the "cloud Show" mode, that whenever Food Fair to participate in this business, be free to participate, "says the show", his own corporate and product information pushed to national and global consumers and buyers, enabling exhibitors and simultaneously online and offline transactions .
This traditional event and new media, new technology combined mode, get rid of the traditional "double" (ie, a predetermined time, a predetermined location), the use of new media means, effectively promoted the buyers and sellers deal. At the same time, the exhibition companies can also use the new media to enhance the quality of service. Show also through the microblogging, micro letter and other new media technology at the same time broadcast, in time, of extending unlimited space.
For the traditional exhibition, the exhibition will be ended any, but use the online platform, it can achieve "365 days without ending the exhibition" vision. In the Internet era, the show is no longer a concept of three to five days of the exhibition hall, and to become a strong platform for unlimited extension. The combination of online and offline + is the inevitable trend of development of exhibition industry.
It is reported that the use of virtual space network of exhibitions and trade activities in Europe and the developed countries have a very common phenomenon. The United States has 98 percent of enterprises will be e-commerce applications to their market and business activities, there are 72.4% of enterprises have received online exhibition services. At present, the domestic online exhibition is still in its infancy, many networks are in the form of extending the exhibition and exhibition of traditional value-added services. Therefore, a separate online exhibition also need to nurture. The traditional exhibition and networking event grafting can bring new growth point to China's exhibition market.
At present, the exhibition 020, in addition to electronic sign, App, micro-channel scanning, a virtual exhibition hall and other online services, some of the show organizers have begun to try to build e-commerce platform online exhibition. But how will the next line resources into the flow of the show online, real online and offline integration is still the show organizers are facing problems.
Direction has been indicated, the road has been opened, innovation and change, transformation and upgrading of China's exhibition industry will be the trend, change the pass, will bring prosperity; we look forward, we want to work with.
Picasso exhibition, Chinese well-known booth design company, China Association for Exhibition qualification units, specializing in exhibition design and construction of major brands, are companies looking for booth design and construction partners first choice. Stand construction we chose Picasso exhibition.
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