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[booth design] products want to lead a sensation, to find a marketing booth

2014-06-30 15:01:00     点击数:      来源:毕加企划部

                                              

In the exhibition, displaying a product plays a pivotal role, but many exhibitors do not pay attention to this, result is even if the product is good and no one cares, because in the traditional display, product display show no characteristic, no highlights, embody its own advantages and distinctive naturally is buried in the exhibition of all mortal beings. And marketing booth is not the same, through to the different way of showcasing practice, Picasso exhibition summarizes the very marketing force display method, and has helped many enterprises to open the exhibition the new situation of the market. This is the charm of marketing booth, this is you really want to pursue things.

                                                     

Now, complete with Xiaobian and share some of the latest product presentation skills:
One, static display
Show the general merchandise display in static, visitors enter the booth or near the booth, can clear, accurate perception of the product image, good emotional experience, depends to a large extent the products display. To make the product display make eye-catching, convenient, beautiful and practical, concrete can be used the following methods:
1, open display
Easy to observe, touch and try the product, reduce their psychological doubts.
2, eye-catching display
Chen lieli for products stand out, in order to quickly attracted the attention of visitors, to do this a little need to pay attention to the following points:

                                                      

     (1) reasonable altitude. Visitors enter the booth, often unconsciously looked around, according to the prospect of human engineering unconscious height is 07 to 17 meters. With the visual axis angle of approximately 30 degrees on the most easy to clear perception, commercial 60 degree angle range. The average width of 1 m distance visual range is 164 meters, at a distance of 2 meters up to 33 meters in the visual range, the distance of 5 meters, 82 meters to the visual range: 9 meters distance vision range increased to 164 meters. So the product display height according to the size and consumer goods from the perspective of the line of sight to fully Taiwan. In general. Height should be placed in the 1 meters to 17 meters is appropriate, the visitors with a distance of 2 meters to 5 meters, the FOV is maintained at 3.3 to 8.2 meters. The goods can improve the display visibility in this area, visitors can make clear perception of the product image.

(2) maintain product quality sense. The so-called sense is to display the number of goods should be sufficient, for visitors to full rich impression. The amount of sense can make people have sufficient selection room for psychological feelings and stimulate the desire to buy. But not too much, look cluttered.
(3) to highlight the characteristics of the commodity. The functions and characteristics of the commodity is attention of the visitors and generate interest factors. Product a unique performance, quality, style, shape, packaging and other special in displaying prominent performance can effectively stimulate the visitors of the desire to buy. For example, the styles of new products put in to attract the most visitors eye position, the function of commodity pendulum in the visitors easy access to the observation of the position can serve to promote the psychological effects of the visitors to buy.

                                                      

   (4) the artistic modeling. The various products of the ingenious layout, so that products meet the overall beauty of the artistic effect. Images can be used, the WordArt style, single and double layer type and multilayer type, balance type, slope type in a variety of ways of group station is put, give the product display to elegant taste of art and strong artistic charm, thus to consumers produced strong attraction.

(5) of joint display. Many products in use with joint, such as toothpaste and toothbrush. In order to attract potential customers desire to buy their ease of purchase related products the joint display mode with the joint relationship between adjacent product is placed, to achieve the purpose of sales promotion.
(6) in order to display. The same kind of product will usually have different classification. Sequential display is according to the size of the product specifications, quality grades, color complexity, using object brand origin sequence display, to variety, arranged in an orderly manner, selection of large space feeling, for customers to choose.
(7) on display. Generally, businesses to display products fecal different, to make all products are striking is impossible can select customers will need or new products for key display, in special and prominent position so that customers prior to key products generated notes, incidental attention to large batches of products in order to promote the secondary products.
(8) scene display, creating a scene in a subject environment or context.
Each kind of static display method has its own characteristics, in the exhibition display is often a variety of methods to use the fully integrated platform to display the design can effectively promote the marketing of commercial space.

                                                      

Two, dynamic display
Dynamic display is the modern exhibition highly favored the display form, it is different to common static display the is movable type interactive, dynamic display, visitors can not only is in contact with the product, the operation of products more important is can interact with the product more direct vividly understand the function and characteristics of the product. By static display to dynamic display can mobilize the customers actively participate in consciousness, make the exhibition more exciting marketing effect is better.
Exhibition design is actually to deal with the relationship between the four elements of the customer's product props space, dynamic display can be from the following aspects:
The flow of goods
1 use the characteristics of the product itself to carry out the movement in the movement to display its own characteristics.
2 using the dynamic display of some special goods put on the "rotation rule"
3. The clever use of lighting transformation effect, make the person produces a stationary object dynamic effect, such as the display of clothing can be the use of brightly colored lights flashing and moving lighting, make the person produces a model in the illusion of movement.
4 in the absence of the characteristics of the flow of goods to increase the flow of features, such as the dynamic display of books can be the use of multimedia, the way books expand, and other ways to explain the way.

                                                      

The flow of props
You can use a number of display props with automatic device to show the movement of goods;
(1) rotating display is rotated in the vertical rotating display surface, the utility model has the advantages of high level can make full use of space.
(2) rotating stand pedestal with the large motor rotating stand can place a small car can be placed jewelry mobile phones, computers, etc., the utility model has the advantages of that regardless of visitors in any position can be all-round view products.
(3) the electric model can create a lively atmosphere in the child is father of the man, increase customer interest and goodwill.
(4) the semi landscape painting and panoramic picture in the physical behind draw a strong three-dimensional sense of the screen or the use of high-tech large screen projection and other means to configure a false vision, create a real sense of space to make the customer feel immersive.

                                                      

 , of course, more than just marketing product exhibition booth of a hand, besides the exhibition booth design and production, marketing booth can also provide to the business orientation, operation, publicity, such as a series of services to help you from exhibition to customers to take home.

 

  

  

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