Recently, a growing number of exhibition companies in order to meet the trend of mobile Internet, are slowly involved online, a variety of micro Hall, Pocket hall, exhibition APP emerging, combined with the application of micro-channel APP compared to show more fire homemade. Strong marketing in the next exhibition organizers, exhibitors and visitors all this is quite acceptable, so the enthusiasm faded after play is still unknown whether maintained. Therefore, no separate line, under the premise of the line, the next line should be the emphasis, so the exhibition O2O play out new tricks.

    Exhibition and Shopping Mall

In fact, to some extent, O2O mode of exhibition Shopping Mall echoes exist: First, both of which can take up more space, but the construction of the pavilion emphasizes horizontal development, and Shopping Mall building is focused on longitudinal; secondly, Both are settled by the business (sales of one), then the demand side and then fly to find their own good heart, but the exhibition near the B2B, Shopping Mall closer B2C; again, in building a bridge between the supply and demand sides after both require supporting some services (such as catering), and even engage in some activity to increase popularity.

    In other words, the relative trade of the exhibition can refer to the relative commercial, great sense of the experience of Shopping Mall initiatives to better Fun exhibition O2O, nearly as commercial WIFI, that is, route guidance, congestion level display, indoor location, etc. Of course we need to set scan code link; far as virtual reality, with the effect of a variety of products mainly to solve the problem

Exhibition "New business"

Recently complained frequently do exhibit booths sold more and more difficult, more and more money is not easy. Since the exhibition and commercial shopping centers can be fused together, so why not take the opportunity to do point the exhibition "New business"?

Explosion models show. As the name suggests, it is to advertise. However, this new product advertising only within the industry, the star products to attract attention as the goal, will be directed to the booth large crowds of people, because people are more inclined to buy something or talk face to face. As do landmarks, advertising and other hard-wide suspension as explosion models show should do "small and beautiful", but its online, mobile only.

Mobile search. For some "large" in terms of a comprehensive exhibition, to help supply and demand sides butt demand faster organizers need to be resolved. With APP or micro-channel can show the goods, exhibitors, exhibitors and their locations, and even many buyers and their purchasing intentions for fast searching, and then precisely match the needs of all parties. If you can put down the accumulation of these data, it may appear intelligent recommendation function.

print. An exhibition there will certainly be a lot of information documents need to print, while a combination of online and offline mode is just poke O2O demand. Users upload APP micro-channel or show the relevant documents, it can get to the nearby business center paper version of the information, even in the form of distribution to the corporate booths required. Recent photo printing O2O the stir should make it easier for people to accept this convenient mode.

traffic. Traffic here is not just indoor and outdoor navigation, it should also include a predetermined seat shuttle bus service. People ride in addition to their own transport to the exhibition site, there are some troublesome will take the exhibition shuttle bus. The online service, you can reserve a seat for saving time, but to coordinate better the stakes and the subscriber's queue.

Finally, for the moment, the exhibition is a period of time, business people from all over the world are gathered in a range near the pavilion inside. Although people from different places, but in a certain geographic area, or in the presence of a large number of lines needs, but the absolute time is shorter. However, for the exhibition hall, the exhibition after finishing one after another, the audience to complete batch after batch, bruises barracks of soldiers, people's needs will become relatively constant, so the pattern is localized O2O better able to meet such a demand, but now should be called O2O exhibition hall O2O (corresponding to the above-mentioned retail O2O and Shopping Mall).

In summary, the exhibition O2O really need to play new tricks. Picasso exhibition, the national top ten exhibition companies, is your first choice exhibition design structures.