ChinaJoy2014 ended, gamers, photographers and the general otaku are contentedly out of the hall. Compared to the game itself, everywhere showgirls also very eye-catching.

For example, this, this and this:

                           

    Of course, some experienced gamers will certainly be put on a serious face and said:. "I'm holding enthusiasm for the game to experience the demo, do not take my sister's death and those who look at home on a par."

    But in the video game exhibition, the mainstream media lens is always focused on youth sexy showgirls body. Whether it is a serious game magazines or websites, has Rubric inventory of these girls. Eclectic model can be said that the organizers prepared to give the audience a unique landscape in the West slang, they are called Booth Babe (exhibition Spice Girls).

Attractive propaganda model is infinite, even people who do not understand the game and cars, but also to find a reason worth the price. Cool clothing, a bit of news after another piled columns in the major exhibition where there is simply overwhelming trend. Today, let Picasso exhibition Xiaobian to tell you why there is always a major exhibition hot sister so much.

Beautiful models, loved worldwide marketing

    Look at the world's major game show, E3, whether it is the United States, Japan's Tokyo Game Show, Korea GStar or exhibition games in Cologne, Germany, the model has always been one of the most important protagonists in addition to the game. Such as the Tokyo Game Show, Japan developed under the ACG environment, led to the maid outfit and sailor uniforms show everywhere.

Car model is also very popular, they even at the show has been in the car of equal importance. In the next place beautiful car models, give the show elements inject vitality and charm, arouse the audience's aesthetic appeal, also will increase the reputation of the business.

The concept "Dream Car beauty" in the 1993 Beijing Auto Expo will be introduced into China from the West, and now its scale already highly open. Such as dry Lulu as one vacuum equipment, more than 50% of the exposed skin, but also dressed like 李颖芝 "diamond tulle skirt" armor quickly became popular.

Model racing field culture originated in Japan, the end of the 1960s, the first racing girl small 川罗莎 appear on the Japanese domestic motorcycle race of the ceremony, people discovered filled with male hormones in the field events, "beauty" is the best embellishment. "Race Queen" of the Japanese coined the English word, with the popularity of the car went to the girl's spread around the world.

Even the street vendors also started marketing the idea of ​​the model, used to have tofu beauty of folk tales, but now there are beauties - make cool clothes you sell betel soft sister. Competition between Taiwan betel nut vendors is fierce, betel nut beauties clothing also expose them day by day. In 2002, Taiwan could hold the local government finally began using executive orders and legal norms betel nut beauties wear.

Beauty, is an economics

In fact, the beauty of the relevant economic, in fact, is the "beauty contest" and functioning "create beauty", mainly to enhance the beauty of women to double the level of interest and pleasure.

So what is modern society's "beauty economy"? According to Capital Normal University professor, feminist scholars Huanglin interpretation of contemporary market competition around the "eye-catching", stimulate consumer desire and joy unfold, while women's appearance can be a good inclusive of these three characteristics. Marketing will be the introduction of advertising the appearance of women, even women brand, which formed the "beauty economy."

Beauty Economy biggest advantage is extremely efficient visual beauty passed on to consumers. Experiments show that the catalyst of information obtained in humans, accounting for 83 percent visual, auditory 11%, 3.5% smell, touch, 1.5%, 1% taste. Successfully build a model, it can be passed on to consumers the brand proposition, why not? Instead of being labeled "beauty" brand label can be made of different beauty is the marketing focus targeted. In order to promote the effect of manufacturers, showgirl style Whether or modern costume, the image is gentle or hot, must correspond to theme of the game.

The show, different models with different car models have. Sports car to show vibrant images, limo elegant places for the best, but the concept car should be in the abstract, avant-garde of the most suitable, if it is the family car, a warm, romantic theme.

Different themes corresponding to different characteristics, and the model of clothing, posture, temperament are closely related. Think about the wild off-road vehicles with the model to symbolize the "noble, wealth," Rolls-Royce, a sense of violation and not blowing it?

Watching beautiful models, what are we thinking?

According to the survey the beautiful appearance and sexy body appears on the screen, the visuals and sensory stimulation can stimulate people, especially men of consumer desire.

Possessiveness more appropriate to call it. Whether games, car or other goods, are carefully processed industrial civilization out of something, and the female body each other, giving suggests a more symbolic: they and they all have practical value.

Cars such as giving the hint that the choice of a car, is equivalent to have such a beauty. Watch this mentality in the field is constantly strengthened further strengthened, so that men's sense of control is greatly satisfied.

Survey shows that the decision of the family to buy a car for more than 60% in men, so, of course, the business man likes to vote.

Women + product = opportunities, such a formula in the sale of goods seems to have become accepted logic, so in the commodity exhibition, businesses choose to buyers of the model means "gift." Show Model expose dress style is based on "physical" side to obtain commercial value.

The famous feminist Germaine Greer Inn has very bluntly, "As long as men think women flesh is enough for them to consume goods, regardless of women undressing or dressing, can not be liberated."

Beauty marketing scale problems has been controversial, such as Taiwan, the local government banned the beauties dress too exposed, some of the women's groups for this reaction was, for their right to make a sexy dress to be justified. Their view is: international models, stars, sexy girl image exhibition and will not be considered to be inappropriate community, social or legal norms do not model, sexy star wearing only prohibit rare beauties wear it policy is clearly a class discrimination.

Picasso exhibition, exhibition marketing expert, decades of professional booth design and construction experience, the country's first marketing-type booth design company.