With the development of the exhibition economy, whipped up enterprises to participate in the exhibition of the boom, but when the end of the exhibition, many companies have found themselves cost a lot, the harvest is not large, then dahushangdang, in fact, this is not the show suck problems, but exhibitors ignored the point, is not now the traditional exhibition time, don't talk about the effect of exhibitors will be eliminated by the times.Bijia marketing booth, conform to the trend of the times, starting from the perspective of the exhibitors, ensure the enterprise display results and practical benefits.

Speaking of the exhibition target, we often hear of several typical errors are:
 "the boss asked!"
Because we are attending the exhibition every year "
 "because our competitors are coming, too"
This is the biggest exhibition in the whole industry "
In fact, these are not the target of the exhibition, the most is the reason for the exhibition, and not one is the root cause.
In the view of Bi Xiao Bian, exhibitors target enterprises usually have the following:
Establish and maintain the image of the company; development market and find new customers; introduction of new products or services; looking for agents, wholesalers or joint venture partner; sales transactions; to study the local market, development of new products, and so on. Business may also holds several purposes, but prior to the exhibition make sure main goal, so as to develop specific programs and prioritize tasks.

Determined on display after the goal, the exhibition site how to get visitors to gaze becomes the next key. After statistics, visitors memory factors where the ratio is as follows:
Exhibits attractive 39%
Operation demonstration 25%
Booth design 14%
Booth staff performance 10%
Emission data 8%
The fame of the exhibition 4%
As can be seen from the above proportion, exhibits become the main factors of the visitors. In the choice of exhibits, Pablo Picasso, slightly arranges thinks, it is necessary to deal with the following several pairs of contradictions:

First, the quality and quantity of the dispute
Should pay attention to the quality of the products, low grades, styles backward, outdated technology, poor packaging products should not be used as exhibits. Quality doesn't pass the products, security products, counterfeit products cannot be displayed. To the appropriate number of exhibits, quantity and variety should not be too miscellaneous. To be focused to a series, not exhaustive, booth not empty empty, also can not be cluttered bloated, and avoid causing suitcase traders or hawkers impression to visitors. But if it is a sporadic souvenirs, the number should be adequate preparation.

Second, the category of the dispute.
Some products are not suitable for display. That is through other means, will be able to use the lower cost made the sale of products are not suitable for display, such as through the exchange traded products there is no value. These products have fixed varieties, quality, standard, do not need to by watching to make trade. Sales channels has been very stable products there is no necessary to display.

Third, the new and old dispute
Old products may has to open the market, clinch a deal the grasp is greater. Therefore, booth personnel may willing to show the old products. But the visitors to the exhibition one of the main purposes is to understand the new technology, new products. In addition, only by constantly introduce new products to keep, to expand market share. Therefore, new uses for new or existing products to as product selection priorities. Need to pay attention to the new product must have good performance and strong practicability. In addition, products or semi-finished products is best not to show, which will enable customers to find competitors require delivery.

Fourth, the promotion and sale of the dispute
From a long-term perspective and promote trade. But in the short term, promotion and trade are sometimes contradictory. Production departments may be required to exhibit display technology products, and sales departments may will strive to show the marketable products.