An enterprise has its own life cycle, and the exhibition industry also has its own life cycle. Exhibition of the life cycle is measured from the introduction to grow to maturity, decline cycle. Due to the influence of other objective factors of global economic integration and development in a rapidly changing industry, the exhibition of the life cycle in addition to the exhibition itself affect the operation, management and innovation of these factors, political, military, economic, etc. is also crucial. Exhibition lifecycle including the introduction, growth, maturity, decline in four stages.

       The introduction of

As new projects are not exhibition for exhibitors are familiar with and understand the market, technology and management, there are still a lot of uncertainty, and thus its publicity, promotion, market development and other tasks are very arduous, the risk is relatively large.

       Growing

That convention matures, the period of development, when exhibitors have recognized its effective technology management and excellent service attitude, booth sales gradually increased, showing profit maximization.

       Maturity

Starting from the exhibition late growth, market growth slowed, booth sales momentum slowed, prices and profits of the exhibition booth of the landslide. Its stage performance for the same theme exhibition intense competition tends, mergers and acquisitions phenomenon appears between the exhibition.

       Recession

    At this stage, the exhibition along with the industry downturn and recession, such as the development of the network of global IT exhibition, the exhibition features reduce industrial demand, exhibition downsizing, profit margins are low at this stage the exhibition, the exhibition itself, there is a new round of innovation to meet the exhibitors product marketing needs.

    Four stages of the exhibition life cycle is the general process, but many exhibition has generated jumping development in the course of operations, we are also in a recession through innovation and extend its life cycle, of course, there because of accidental factors or their own factors of mortality.

Guangzhou Picasso exhibition, the top ten exhibition companies Guangzhou, the country's first marketing-type booth design company, China Association for Exhibition qualification units, led by 10-year Guangzhou exhibition design.