Close paragraph of time, the Chinese exhibition economy development quickly, all kinds of exhibitions, the transaction will emerge in endlessly, which also led to the development of exhibition design industry. Exhibition design, in simple terms is for exhibitors to display tailor-made the most appropriate the most personalized image of booth, to achieve the brand marketing and product promotion. But it has its own special set of rules, Pablo Picasso, includes the following 10 points:
1, the design should be consistent with the company's image
Booth is a concrete manifestation of the company's image and should therefore carefully consider the information you need to express, and to the exhibition design company sends a clear message. In addition, exhibitors should pay special attention to the design drawings, sloppy in the final moments of selected tend to have cheap decoration materials harmful to the company's professional image.
2, the use of dynamic excitation of interest
Dynamic exhibits are more attractive than static exhibits. If your product or service itself is unable to make a live presentation, you should try to create dynamic effects for other forms.
3, a clear representation of the company's business scope
Do not think that all people can only from the name of your company is to know you are engaged in the business scope. Therefore, if your company is not a household name, or your exhibition does not obvious that your scope of business, then you should to specialized graphic form clear statements.
4, the height increased visibility
High stand can attract attention from a distance, to increase the height of the booth is not necessarily very expensive. At the same time, the position of the high stand can also make viewers look down on you.
5, do not deliberately guide the flow of people
Freedom of movement is one of the basic principles of excellent exhibition design. If the flow around the booth is too much, it is likely to ignore the more important purpose - to communicate with customers.
6, avoid psychological barriers
Booth is more open, the more likely to attract the audience. Desktop design is often easy to form a psychological barrier, should try to avoid.
7, advocacy benefits rather than technical indicators
Exhibits should be based on the needs and problems to be addressed in the display. Do not have to bring the product to the customer's interests submerged in a long technical statement.
8, as much as possible with photos
Photos as a universal language, has a strong visual appeal, the premise is to must choose good photos. Poor picture quality is often the most common complaint of the exhibition company. Therefore, if the photos will be in your booth to occupy an important position, be sure to prepare in advance.
9, booth information to concise
The audience is surrounded by a lot of information on the show, but only a very limited number of small parts can be remembered in the end, so it should be possible to highlight the key information in the form of eye-catching.
10, to ensure that the text Yi Du
Text information should be placed in the viewer's eye level higher and higher. The size of the write through font than in all capitals is easier to read; if the text is long, should try to use short sentences, segmented and relaxed separation font.
Picasso exhibition, is a strong, experienced Guangzhou Exhibition Company exhibition, the master exhibition design Mingmen and process, for enterprises to provide the most appropriate the most creative exhibition scheme.