Do not know if you have not read the famous American pioneering ideas and best-selling writer Spencer Johnson works < who moved my cheese? >, where Xiaobian I do not recommend you must read this book, but want to let everyone to understand the book "change is the only constant" the true meaning of life. Belongs to the category of the design of the exhibition industry is the same, innovation and change is enterprises survive and develop the fundamental. Therefore, the Picasso exhibition from the customer point of in the country's first marketing booth, the purpose is to change the exhibitors not profit dilemma.

"Adversity leads to prosperity. I think this simple truth who all understand, but not many people can will their earnest practice and carry out. We'll go to the experience of the book to us to convey the information:" in the future, change is the only constant. Does not change, will be changing future eliminated. Knows how to improvise and enjoy the changes you, is the next most popular. "Picasso exhibition marketing booth is put forward under the perspective of insight into the traditional booth deficiencies and gaps, through the positioning, operation, design, promotion systems cooperate with each other, to help exhibitors to win customers favor.

Time is changing, the invariant is the reason of the survival of the fittest, when Kodak still use film, never thought would be the card machine, replaced by SLR, when Nokia also on own industry leader complacent, never thought would later be apple and Samsung are defeated, these are the lessons of "blood", which let us know exhibition design exhibition marketing needs to keep up with the trend of the times, otherwise will be a competitor to far behind, or even be eliminated, the marketing booth is today's exhibition industry benchmark is the subversion of the traditional booth and make up.

So, the traditional exhibition concept is? Picasso conducted a thorough investigation of customer psychology, the following:
1 in order to participate in the exhibition, do not expect to be able to receive the number of single, just open a face, a bit, some of the government designated to participate, let others know that you are still doing;
2 follow suit, to see others to participate, but also to participate in the exhibition, others decoration, it is better than others, not to consider the real purpose;
3. The traditional brand concept, many booth to look very good, inside the decoration is very luxurious, the audience didn't know what to do, or know do what it does not show the company strength, product advantage, spent a lot of money, but the effect is not.
4 and most customers, what products are put in, and even the annual exhibition of products are the same, put a lot of products, there is no primary and secondary, do not show the core advantages of products;
5. Also some customers want to how how cheap do, took hundreds of thousands to hundreds of thousands of booth fee, decoration spent twenty thousand, two 30000, don't have too overall input-output ratio.

Conversely, marketing booth is broke the traditional enterprise exhibition concept, designed to meet the marketing enterprises of convention and exhibition, marketing booth essence is to seize every detail, is to give money making enterprise tools. Look at the effect comparison of the following marketing booth and traditional booth, you won't be surprised, because this is the gap, this is you want effect:
Marketing booth bursting with popularity:

The traditional booth almost No one shows any interest in:

Sale of Picasso exhibition booth launched in may contribute to the activity, top 100 companies registered will be able to get free design of a, current enrollment quota more than half, enchanted be inferior to the action, Picasso exhibition national hotline: 400-8080-339, the your hand!