In recent years, with the rapid growth of Chinese economy, China's exhibition industry developed rapidly, China group exhibitors strength has been further enhanced to become the world pattern in the exhibition to be reckoned with. Domestic market competition exhibition to be analyzed from the point of view of quality, quantity and concentration degree angle angle in three dimensions.

1, the quality angle: UFI Member Certification

As of the end of March 2012, a total of 90 Chinese institutions group exhibition by UFI (International Exhibition Industry Alliance) certification, and China which 90 board members obtained UFI UFI certified international exhibition is 59, and only 49.6% in Germany.

From the current 90 member organizations UFI regional patterning China can be seen (Figure 1-7), the top three cities are Beijing (20), Shanghai (19), Hong Kong (18), followed by Guangzhou (10), Shenzhen (9), Macau and Yiwu (each 2), Dongguan, Xiamen, Chengdu, Zhengzhou, Dalian, Suzhou, Hangzhou, Ningbo, Zhongshan and Chongqing have a UFI member of the Organizer, Chengdu reflects a certain difference of each exhibition area with the strength of the economy.

                                                        

      2, the number of angles: Group exhibition area exhibitors

        Unable to find a complete turnover figures China group exhibitors, therefore, this section from another parameter reflects the strength of the group of exhibitors - Exhibitor exhibition space to illustrate the strength of the group, referring to UFI's international credibility as well as the exhibition company annual group exhibition area two indicators, the annual group exhibition area exceeding 30,000 square meters in China group a total of 50 exhibitors (including Hong Kong and Macao), constituting the Chinese group ranked the top 50 exhibitors, be noted that the exhibition area is the company's 2012 annual at home and abroad exhibition sponsored or hosted by the sum of the actual display area.

                                                

                                                     

                                                     

     (Source: Chinese and foreign exhibition industry group dynamic assessment year, China set the strength of the report of exhibitors, "foreign exhibition industry dynamic assessment Annual Report (2012)", P187-188)

       On the table for data mining rearranging Table 1-15, it is possible to more clearly see the Chinese mainland group of exhibitors (including state-owned and private) gap between exhibitors and foreign groups.

       50 exhibitors in China group, the annual exhibition area more than 1 million square meters of large groups there are 11 exhibitors, they are the Shanghai New International Expo Center Co., Ltd., UBM Asia Ltd, Macao Trade and Investment Promotion Agency, Shenzhen Convention and Exhibition Center Management Co., Ltd., Reed Exhibitions Greater China, China Foreign Trade Guangzhou Exhibition Corporation, Beijing Zhenwei Exhibition Co., Messe Frankfurt (HK) Ltd., China International Exhibition Center Group, Adsale Exhibition Services Ltd. , Miaolante International Exhibition Company. Wherein the Shanghai New International Expo Centre Co., Ltd. for Sino-German joint venture, when the owner of the pavilion, but also show organizers; Reed Exhibitions Greater China, UBM Asia, Frankfurt (HK), Miaolante military foreign exhibition companies ; Shenzhen Convention and Exhibition Center Management Co., Ltd., China Foreign Trade Guangzhou Exhibition Corporation, China International Exhibition Center Group state-owned enterprises; Adsale Exhibition Services Ltd, the Macao Trade and Investment Promotion Institute of Macao enterprises, only Beijing Zhenwei is a private enterprise. Visible, China's private exhibition enterprise strength worrying,

                                                   

 

       The number of exhibitors in the group perspective, the largest number of state-owned enterprises, is 19, a foreign-funded enterprises, there are 17 private and (domestic and foreign) joint venture, respectively 10 and 4. Proportionally, foreign investment accounted for 34 percent, accounting for 8% of the joint venture, owned 38%, 20% private. From the country perspective, the proportion of domestic local group of exhibitors also a slight advantage.

    However, from the perspective exhibition area, foreign group of exhibitors to 15,515,000 square meters of exhibition area accounted for 48.76% of the market share, much higher than the state-owned group of exhibitors 27.06% (8,611,000 square meters) of the market share, while the joint venture group Although the number of exhibitors providers only 8%, but in the exhibition area accounted for 16.28% (5.18 million square meters), the private group of exhibitors is only 7.89 percent (2.51 million square meters) of the share. Courseware, in the Chinese exhibition market, foreign group of exhibitors have occupied the "half" in the group exhibition scale there is a huge gap between the foreign group of exhibitors on our private master.

                                                               

      3, centralized point of view: geographical concentration and market concentration

        Order by a group of trade fairs in the geographical distribution of market concentration, the table sorting data mining to obtain Table 1-16.

                                                                                                     Table 1-16 50 China group subtotals exhibitors

                                                      

       The number of exhibitors in the group, billion in Beijing, Hong Kong and Shanghai, the strongest group of exhibitors. In the top 50, Beijing occupy 15, accounting for 30 percent, ranking first; Hong Kong 11, accounting for 22%, ranked second; Shanghai accounted for 16 percent eight, ranked third; the fourth is in Shenzhen, There are six, accounting for 12 percent of Guangzhou Fifth, there are five, accounting for 10 percent, a Macao, accounting for 2% ,, Other cities (Dalian, Dongguan, Ningbo, Yiwu) a total of four, accounting for 8 %. Proportionally, north of Guangzhou-Shenzhen-Hong Kong and the absolute dominance, the vast majority of the group of exhibitors are concentrated in several of China's most developed city.

In the display face value, the Hong Kong group exhibition area of ​​929.4 square meters hit, 29.21 percent, ranking first; Shanghai Second, group exhibition area of ​​7.01 million square meters / year; accounting for 22.03%, Beijing third, 6.841 million sqm / year, accounting for 21.50%; the fourth is Macau, 2.88 million square meters / year, accounting for 7.17%; fifth Guangzhou, 2.443 million square meters, year, accounting for 7.68%; Shenzhen 2,208,000 m2 / years, respectively, 2.208 million square meters / year, accounting for 6.94%; other cities (Dalian, Dongguan, Ningbo, Yiwu) exhibited the total 1.74 million flat Fahmi, accounting for 5.47% As can be seen, Hong Kong, Shanghai and Beijing exhibition area cities accounted for a total exhibition area of ​​more than 60, showing the geographical concentration is already quite high.

  

 

   Picasso exhibition, a qualified unit China Association for Exhibition, Guangzhou Exhibition Industry Association governing units, after China ISO900 quality and environmental management system certification, is a focus on booth design and construction, exhibition brand planning, integrated engineering exhibition hall general contracting professional services companies.