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[booth design] product demonstration boost marketing stand success

2014-03-12 19:37:00     点击数:      来源:毕加企划部

In the exhibition, the product is the protagonist, is the customer decide whether to choose your key elements, so the product display is particularly important. First, the stand itself is a form of product display, is a marketing tool enterprises to display products. The marketing-oriented booth, there is a different from the traditional stand new exhibition trend in marketing theory Picasso exhibition booth type proposed, the Products has been given a new role, the designer through the different display methods presented to the public a different effect. Now, Picasso Xiao Bian gave you here to share some common presentation:

Special exhibitions

       

A fine display belong Showcase, fine showcase enterprise focused on the introduction of products, fine display effect is to make companies want to be able to push the product in a place where the most from the eye to the most unusual booth to show the audience.

Marketing-type booth attraction is relatively strong presentation window display. Window is used to display a large valuable commodity that looks like a window, so named for the window.

     

Store window display thick waist has a simple clear theme to create a unique image of the exhibits.

Window display design should pay attention to the following eight principles:

1, clear: clear structure should be clear to accurately express the exhibits design features and advantages.

2, clean: clean, silent window advertising, designed from the beginning there should be a feeling of cleanliness and always pay attention to maintenance.

3, concise: moderate amount of decoration in the window, and the window size should be proportional to the unrestrained use of decorative can not, in general, in order to highlight a sense of quality, the fewer high-grade decorative items.

          

4, unified: In order to give the audience a distinctive impression, the same set of items on display, no matter the color, the material must be unified.

5 groups: the window display of exhibits to note packets in order to gradually attract the attention of visitors.

Marketing-type booth, a showcase designed to give businesses outstanding exhibition bring a different effect for enterprises exhibition graced by color.

    

Showcase Gallery

Showcase beautiful appearance, solid structure, free assembly, disassembly fast and convenient transportation. And beautiful boutique style display, elegant, and good decorative effect, so that product quality to play an extraordinary display of charm. Showcase according to the material, it can be divided into wood, glass, metal and paint system.

    

Showcases used for electronics, electrical appliances, cigarettes, wines, watches, jewelery, digital, bags, clothing, cosmetics, pharmacy, glasses, gifts, crystal products, hotel supplies, stationery, automotive supplies, 4S shop car model, plastic products cosmetics store, factory showrooms, foreign trade companies such as the Office product samples.

Chin shows

Chin, also called display, a terminal promotional vivid weapon. The prevalence of early use Chin Europe, prominent display of exquisite design and display products in foreign countries has been very common, widely used in food and beverage, cosmetic, household appliances, home, building materials, wine and other industries. In accordance with the pattern classification, it can be divided into floor-Chin Chin, desktop display rack, hanging display rack, shaped display rack, display theme Duitou, licensing and other legislation.

Now, some customers have the display shelf brand (display rack, display) as the conventional promotional items in the application of the system, whether it is new or launched holiday promotions, and achieved good results, to enhance the brand image of the store, create a festive atmosphere, increase sales, there are very helpful.

Floor show

    

Platform is nailed to the ground to make up a table body. Couch, a few, reading, bed, kang even futon can also be seen as a platform. Floor room due to the form and location set, can appear anywhere in the exhibition. In addition, ground station can be a variety of geometric patterns, square, round, one, two, three, etc., free-form, diverse portfolio. In addition to separate space, ground station also has storage capabilities.

Platform is designed primarily for large booths.

Nakajima cabinet showcase

       

Nakajima cabinet is used to display product display shelves, pallets and hooks there are many shops in the island cabinet now used. The lower part of the cabinet or cabinet can be made open, it is on display props. Usually placed in closet in the middle, for lack supplement closet and can effectively utilize space, increase the effective display area, to achieve a good display effect.

Nakajima cabinet main scope is cosmetics, small appliances, baby products, food, footwear, office supplies.

Demonstration stage show

Use the demo station staff need to meet the show, features Visualizer depth display products, is the most direct and intuitive customer experience of the product presentation.

Demo station is mainly used in electronic products, as well as some complex process, having ornamental products.

Picasso Exhibition Services Ltd, the country's first proposed marketing-oriented company booth exhibition, Picasso exhibition platform to build a marketing type, brand new, dedicated to provide customers with the best quality service, the most effective booth. Customer success is Picasso's pursuit of customer choice, Picasso pride.

 

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