[booth design] marketing booth design should have what function
2014-02-21 09:21:00 点击数: 来源:毕加企划部
Marketing booth is to have the function of marketing promotion booth, in the design from the exhibitors exhibitors the purpose of and consider not only the appearance, product display, enterprise strength, functional layout, and so on, and will audio tactile combination, so as to make sure that every link, each step considering the needs of marketing function, the booth with the marketing function and characteristic of good brand image promotion.
A real marketing booth in the design should be considered with the five major functions, respectively is site promotion function, attracting people to function and to demonstrate product features, brand publicity function, business function. Marketing booth different function the design space is different, need hardware and other configurations are also different. Picasso Xiaobian from different function with your careful analysis.
First, the site promotion function
1 design space for program activity area, interactive area;
2 booth hardware including stage, gift storage space, multimedia electronic equipment (TV wall, plasma, projection, audio equipment, touch screen);
3 personnel configuration includes a host, etiquette, media, staff, celebrities, industry renowned personnel, government officials, spokesperson;
4 other configurations include program activities, venue advertising, small gifts (stationery, environmental protection bags, small fans, U disk, etc.).
Second, attract the function of stream of people
1 the design space mainly has the program activity area and the bright spot shape area;
2 on the hardware side, including the appearance of the shape, window, soft decoration, local modeling, display, lighting;
3 staffing models, including models, guides and performers;
4 other configurations include program activities, product demonstrations, game interaction, draw, and so on.
Third, product display function
1 the design space includes a boutique exhibition area, a product display area, a scene experience area and a scene simulation area;
2 booth must have hardware showcase, booth, window, product display and storage area;
3 staffing models, to explain the staff;
4 other configurations include, model, video and picture text, etc.;
Fourth, brand promotion function
1 design space with enterprise CI promotion area and booth image promotion;
2 on the hardware side of the booth, including the appearance of the image, the quality of the project, enterprise CI application (pictures, text, video), soft decoration (pot)
3 staffing: basic staff;
4 other configurations, including video, posters, brochures, logo, advertisement, of course, brand slogan, marketing network map.
Fifth, business negotiation function
1 the design space includes reception area, negotiation area, conference area and cash register;
2 booth hardware, including a bar, reception desk, negotiate tables and chairs, sofa, conference table and cashier;
3 staff members are equipped with reception staff, translation, salesman, technician;
4 other configurations include drinking fountains, tea utensils, coffee machines, refrigerators, business cards.
Picasso exhibition, is the domestic first proposed the concept of marketing booth exhibition companies, the company with 10 years of industry experience, to speak with the strength and professional to help customers to see the actual effect of the exhibition, to show the customers into your pocket.