The upcoming 2015 Guangzhou Furniture Fair in March, before the show is particularly important work, at this stage, the primary goal should be to get as many customers and potential buyers that the enterprises participated in the second exhibition, exhibition shed understand the specific position and to ensure that the reasons they come to visit. Briefly tell us about the new product and its features or its attractions, in order to arouse people's interest and expectations. Now, Xiao Bian Picasso exhibition and share with you before the 2015 Furniture Fair in Guangzhou the most profitable promotional eight ways:

It will be presented in detail many promotions. Remember, to trying these methods, and the integration of their overall marketing plan and exhibition manager, so that complement each other in order to maximize the effectiveness of its main methods are:

First, the direct appointment

Some customers will prefer a separate meeting with the professional exhibitors, because it can avoid the exhibition site jumbled crowd, thus saving time. Such an appointment can make this business area business representatives or telemarketers to complete.

Second, telemarketing

From the point of view the exhibition survey data show that 15% of visitors are after receiving a personal invitation, only to participate in exhibition. If you can use the smart phone market this means, then it can become the best way to deliver a personal invitation. Telemarketing plan requires careful planning and preparation. First, it must lock those receiving telephone target population. This means that to prepare many different versions - have to the manufacturer, there are to wholesalers, as well as to retail agents. Each version should be able to clarify its target audience of the company's products or services, where profits and thus arouse their interest in the shortest possible time.

In addition, calls should also be there to obtain certain feedback from potential customers.

Once a list of one or two highlights the most attractive potential customers, it should be like the example above, can arouse their curiosity in a way that messaging out. The highlight of the exhibition can be special products, delivery or special sample product introductions. People want to use these channels to attract the enterprise to call the scene.

When some of the high professional requirements for promotion market segments, make sure telemarketer at work have all the necessary information on hand, so as to ensure the smooth progress of the whole program.

Third, press releases and promotional materials

Press releases and promotional materials are very effective promotional tool that can help companies get advertising effect exhibition priceless. Therefore, to advance to master various newspapers and publication date, as much as you would edit a press release delivered to the hands, in order to ensure its smooth before press deadline publish it.

In addition, during the exhibition, to confirm whether the press release was ready in the media reception room. The vast majority of the exhibition will be made available a special room for the press conference, it will be equipped with a full-time staff to assist the work of the entire exhibition news.

Eclectic form of promotional materials, can be either a single-page flyer, it can be beautifully bound album. Exhibition companies can within the budget in accordance with the required license from the line choice.

Fourth, magazines and business newspapers

A lot of the exhibition are related to a number of magazines or have a particular impact associated print media, and the media covered the areas of interest to the participants. Advertising and editorial feature articles by locking their particular industry, to try to expand its influence and cultivate the interest of consumers, but these instructions and details of the presentation data are provided by the publisher of those media.

Many publishers will be out before some specialized exhibition special supplement their official publication. This allows them to carry out in-depth coverage of the exhibition, while some of the details of the exhibition business and product directory published eleven out. These supplements usually widely disseminated before the convention is about to begin, which can help visitors to plan well in advance to visit, well find they are interested tent.

It is because of this kind of exhibition zhuangao words can cause widespread concern, there are many exhibition companies will prepare a special advertising inserts for these manuscripts rally to highlight their exhibits, also typically write to invite visitors to come to their tent in .

If there are new or special exhibition business products, be sure to provide relevant and timely information to the editor of the magazine, so as to make them before the show will be a special issue in the enterprise product descriptions published it.

Fifth, direct mail

For old customers, direct mail should be designed so that they feel visiting the corporate tent is a necessary and obligations.

As for potential buyers, through the delivery company, address book publishers and agents to contact them. If the above method is feasible and can be selected from the list of those participants in the exhibition last year, the manager offered to send the message on as objects. Either use communication list, should be sent to the corporate promotional letters have specific names of the addressee. If you do not specify the recipient's name, then this type of direct mail would normally be treated as spam. If the list was incomplete, do not bother or afraid to waste time, you have to call to get a list of these companies should deliver the exhibition information of the person's name. Direct mail can take many forms, it can be designed to send an SMS or a simple printed card that includes the name of the enterprise, tent number and compelling reason to visit. These reasons may be the introduction of new products or services, and product experts direct interview opportunities or promotions site has a special gift, and so on.

Six pre-registration and quality customer Solicitation

Exhibition manager will usually make some activities to encourage the active participation of qualified customers. These include the so-called VIP tickets or pre-registration form, if participants in a period of such form of return before the start of the exhibition, they can get a discount. Although the exhibition managers to organize such activities is a matter of course, but as an exhibitor, the active participation is necessary. It is best to provide some free tickets or get certain services as this return, the best on this exhibition companies and exhibition manager at communication.

Seven sets of broadcast advertising

There are many sets of broadcast advertising in the form of options, this approach allows enterprises to enjoy the exhibition even more special advertising services at lower prices. Coverage of such advertising is very wide, from local agents seeking cooperation of manufacturers, to members of trade associations such as trade groups and government are covered.

Eight other materials

Exhibition organizers often provide some other promotional material, sometimes free of charge, the exhibition business they can be utilized. For example, you can attach the invitation of the business office stationery, stamps, stickers advertising and special events, or add the words "Welcome to ×× number tent" like the fax message to attract more people's attention, etc. . To try to incorporate them into promotional activities before the entire exhibition system to go in order to achieve maximum benefits.

Picasso exhibition, 2015 CIFF designated contractors, Furniture decades of design experience, worthy of your trust.