The upcoming Guangzhou auto show, exhibitors will soon face a big test, exhibitors people often ask this question: in the end what gifts are most effective in the show it? Has ten years experience in automobile booth set up by years of observation Picasso exhibition at the exhibition site for different customers, there are some feelings and experiences to share with you.

First, we look at why the distributed gifts at the show?

Invoke the Law of Reciprocity one to one to

It is to let the other side have a "come and go," the subconscious. If you gifts of roses, others will therefore feel owe you favor, he (she) will feel it should be a response to the charity of others. Give your potential customers to distribute gifts, he will feel good about your brand. You are using the "given" to give each other a strong impression, so they accept your gift, generating business ideas to keep you unconscious.

Be remembered Remember me

Souvenir gift is the show. Let that be the giver can see it will think of you, long remember the sample is the best choice. The best kind is the giver (potential customers) to get after, both in his office desktop, or his children at home can take it to play the sample, so that he would think was once told you at the show We had a brief interaction.

Drive Traffic pull Popular

Distributed at the show free gift, to create an exciting atmosphere, so you get more attention. If two Booth decor, booth layout, display products, exhibitors (you know, the West Asians face in identifying aspects of extremely low energy), etc. are exactly the same, and one booth to distribute promotional gifts.

You can well imagine that company to distribute gifts exhibition performance much better. Do not underestimate the role of handing out free gifts. Everyone wants something for nothing, whether it is serious or dapper engineer the boss, this is human nature. You can take advantage of heart humanity "something for nothing" weakness, boldly site to distribute gifts, you will pull your booth to more abortion.

                                                      

Most Effective exhibition gift should have the following characteristics:

Make It Convenient, lightweight and easy to carry

Then no matter how expensive, if your gift is not convenient to carry, then potential customers will not want to.

There was a company exhibitors, they insisted on payment of the best gifts at the show. They distributed the capacity over 500 ml glass beer mug. These oversized cup not only weight, in our hands is very strange, even worse, they are very brittle. Nobody wants to carrying such a heavy beer mug visiting the pavilion, not to mention they are likely to end up broken in the bag. So, you do not repeat the mistakes that companies provide some bulky gifts.

Brand Bring your brand

Needless to say, this we all know. But make sure printed with your company logo and company name on your gift. We distributed gifts at the show, is hoping someone will remember you. If your company is directly distributed the product, and that is good. At least there is a better distribution of the brand, but the product has nothing to do with your gift. If your potential customers get the gift back to use, easy to find useful gift that shows your selected very place. Samples of their products is always the potential customers for your products in the best interest gifts.

High Perceived Value high perceived value

Gifts Everyone wants to get in the show must have a high perceived value. Figuratively, three years ago, a customer distribution 8G USB flash at the show. At that time, U disk 8G is a gift very tall on the audience swarmed to snatch the gift, if the site is the largest of a robbery of the century.

High perceived value to be reflected in this gift elsewhere not only you can get here, it makes sense to get the gift of people in this high value of the gift and collectible nature.

Be Original an original

Ideally, you want to distribute your gift is unique. Participating companies are always trying to originality, but in the end found on some of the large-scale exhibition, different companies are distributing the same thing, except that the color difference only. I often see new universe lightsaber exhibition visitors holding various exhibitors distributed a variety of colors.

One year, I attended an event in San Francisco, my client and another company have chosen a site distributed on winding dancing robot even. The difference between two robots is: one red, one green.

If your booth delivery is original, we all want gifts, your booth will become a place everyone wants to visit. See someone with your gift, everyone can get to them to find out from where. Soon you will find that people are looking for you, come at you booth, they want to get an original gift.

Tip: magnet gift is not a panacea. Yes, the gift can bring popularity and crowd for you, but you have to make good use of these opportunities. You may want them to get through the efforts of these gifts to. For example, let them watch your presentation, or talk to your sales talk. If people come as long as you give him a gift, you will eventually find a lot of money spent, the results did not harvest.

Make It Useable be practical

The more practical delivery of your gift, your potential customers take it home and the higher the possibility of really come in handy. Do not fool ourselves, to know that we distributed gifts show the vast majority go the farthest place is the hotel's trash!

It provides brand identity bag is a very practical choice. Visitors will use your bag in the exhibition tops distribute gifts and other family information. Benefits bag is that people will see on the show floor your bag up everywhere, they are also likely to be specifically for the bags and come to your booth. If someone wants your bag and have him bring a bag, your first reaction should be to his original bag attached to your bag, so you logo on the bag with the pace of professional visitors will make the venue where more people see it. (Of course, to let others take his things into your bag inside, handled have skills, to make people feel your intimate but not too deliberately careful.)

Many people will choose to send the pen at the scene, which is a classic very practical approach, although inevitably some classic but old. Yes, the pen is indeed everybody will be used in daily life, but to do gift would be too old-fashioned, especially in the effect caused by the professional audience's attention in this regard was not obvious.

Make It Teachable little sense of technology

One thing often overlooked. Distributed gifts with technology elements is very important, it will make your exhibitors have the opportunity to have some interaction with the audience. If you distribute the pens or T-shirt, the usage of these gifts is very obvious, completely without exhibitors explain their usage.

If you give a little need your exhibitors explain how to use the stuff, then your sales staff have the opportunity to have a brief interaction with the audience, you can give the audience a little explain the usage of this gift. This is a quite explain the link "effort" setting, so that sales staff have the opportunity to be like a mentor, or teacher, to guide potential customers, let the other side have a certain sense of intimacy. Once your sales staff a chance to be seen as potential customers who can provide mentoring programs, sales opportunities will come.

Sometimes, you may need the guidance of the hand, in this case, the sales staff will have access to potential customers private space. Everyone's private space reserved for family and friends only. People used to do things together with friends or family. Intimate contact opportunity will let you build a better relationship between the two, you can gradually cultivate this relationship with potential customers you can start to have a good relationship.

                                                      

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