[booth design] furniture exhibition special equipment to set up the selection of the exhibition company, you are the winner

2014-07-04 14:22:00 毕加企划部毕加官网点击数：来源：毕加企划部

Furniture special construction companies selected for the exhibition, you are the winner. Maybe you think this statement an exaggeration, but Picasso tell you, this is true. As a fast growing market for rapid changes in the industry, resulting in the number of exhibitions to promote the needs of a lot of the furniture industry, international, regional fairs around there. For a plan to develop the regional market or national market industry enterprises, exhibitors can quickly enhance the visibility, acquire new customers, play a role in the rapid promotion of the market. However, among the many exhibitors, not every exhibitor can gain the desired effect, and some companies even costly, but the exhibition effect is very limited, very low return on investment, how to get the show marketing success, Furniture special structures which would play a key role, which would relate to the exhibition's choice.

Good exhibition company will give you enough advice if enterprises according to their own business development needs identified to participate in a particular event, then the next to enter the exhibition preparatory period, whether the next exhibition marketing can successfully meet expectations, it is important first of all from preparations for the start of planning and preparation. Preparatory work to be done on the main exhibition items or of the product itself and improve the design, layout and visual design exhibition, exhibition design marketing programs, training to prepare staff, customer research and pre Exhibitors publicity. All the preparations and are designed to attract more visitors were concerned, keep visitor traffic, and create opportunities to discuss these purposes. On a large-scale exhibition, brought together hundreds of booths, tens of thousands of visitors. How to get more participants focus on their own and create opportunities to discuss, really need to spend a lot of thought.

Exhibition in order to have attractive design focuses on the use of the use of color and space. Many participating companies for space design lacks discernment, because once the show the cost of inputs is multifaceted, because failure if the design has led to attractive exhibition compromised, then the other input and output is also greatly reduced, integrated down very cost-effective. Therefore, to do a visual image of the exhibition design is very important. Clever use of color can make the exhibition even more eye-catching, space modeling allows exhibition prowess. In the design of the decoration materials also have a lot of articles can be done, some of the exhibition can be reused to design and manufacture in advance, and ultimately make the actual results and budgets to achieve better balance.

Do a show, in addition to exhibition design and basic design package ready to work, the most important thing is for the show to begin preliminary staff training and preparation. All marketing efforts should be made of employees and visitors to the show to discuss the completion of the intention, how to retain within so short a time potential customers, complete intent to negotiate, is the most critical factor to ensure fair outcomes. So, for the exhibition and reception language skills of staff, presentation skills, negotiation starting point, cooperation policy, follow-up plans for these work rules have to do advance research arrangements and training. Many companies focus only on one or two of the above work, make careful and thorough enough, they failed to seize the many potential joint customers.

At the show in order to attract popularity, retain customers, many companies are bold and creative, using various means to increase the attractiveness and audience attention. Such as beauty show sets, product free experience, gifts, special gifts delivery, big screen advertising, coupons, information kits distributed so on. In either form, it should be based on its own brand positioning, culture, characteristics and advantages of the product project to do the article, not poles apart, only to attract the eye to do it, otherwise it will backfire. In addition, there are other ways to more effectively improve the visibility and the opportunity to visit the booth, commonly used approach is to prepare some visitors like to accept the novelty and practical gift or gift certificates, before the show to invite Enclosed with the intention to visit or issued by the entrance to the exhibition, which calls for a complete visit booths to receive a gift. You can also make some exquisite small volumes, in addition to its own corporate information presentation, the more local the exhibition introduces the city's transport, tourism, accommodation and other information for free distribution to exhibition visitors, in order to facilitate business travel demand during the exhibition, indirectly so that visitors to the printed and distributed pamphlets companies generate goodwill but also its enterprise.

Some exhibitors to enhance the visibility and attention of methods, such as sponsoring the activities of the exhibition official organizations. During the exhibition held, exhibition organizers usually organize various activities to make the show more abundant and have attractive. Exhibitors may co-design according to the needs and exhibition organizer some personalized, meaningful and strong participation of activities, in order to increase the company's visibility and influence in the industry, and enhance visibility. Activities during the exhibition forms and information media in general are: the opening ceremony, seminars, forums, guest welcome banquet, newsroom ﹑ VIP lounge, VIP vehicles, thematic exhibition show ﹑ Award Presentation campaigns.

After the conduct, the most important task is to seize every booth to visit potential customers, creating opportunities and networking opportunities to negotiate. But even professional exhibition, there are always a lot of non-clients of the audience appeared in live performance "strong interest" is not really a lot of people are interested in, it is likely to be mixed with gifts, gifts, and even competitors as well as information collected by advertising. As both were equally indiscriminate reception. But will ignore potential customers. So exchanges in the field must master the skills, tactful understanding of each other's intentions and needs quickly to be treated separately. Especially in the case of limited human and material resources, more targeted dissemination of information should, hospitality customers to achieve higher efficiency.

Picasso exhibition, is the spring of 2014 the most popular Furniture Fair Furniture Fair in Guangzhou to build special equipment exhibition company, has 10 years experience in the design exhibition, Academy of professional design team, for the furniture industry enterprises to open the market door.