[exhibition marketing] wine expo design to build the company to tell you what the participants should pay attention to

2014-05-20 16:18:00 毕加企划部毕加官网点击数：来源：毕加企划部

2014 Guangdong International Wine Fair in the upcoming June Pazhou Complex in Guangzhou held, there is a saying goes, "good wine needs no bush", but the show is not the same, exhibitors need to take the initiative, every move of exhibitors exhibition marketing plays a vital role in the success or failure. As a popular wine fair design and construction company, Picasso Xiao Bian feel the need to share some of the requirements of exhibitors and precautions:

First, the exhibitors should wear decent spirit, let visitors look, every staff member stand before the air feet are spirit, show the effect is eye effect when your staff is more full of energy than any other booth, visit Buyer will pay more attention to your booth, then the effectiveness of your exhibition will also be better.

Second, ask your staff more confident, not nervous when entertaining clients, decent manners. Note that control tend to speak, met Mandarin is not very good customer communications with customers, especially when customers in Guangdong, speed too fast will make you accidentally lose a number of potential customers in the exchange process. Note carefully hear every customer's product demand, when you do not understand or did not understand, we should promptly to customer requests to understand or explain more popular for some, but not to worry about the customer reluctance and specious, which will lead to business Unable to accurately provide products to our customers what they want. Staff not to exaggerate product features to customers, false promises! But should be realistic, no commitment beyond the enterprise product features range effect, but to learn to strengthen the effect of the product itself, customers have the desire to guide cooperation.

Third, exhibitors staff professional skills enough strong, clear understanding of their own corporate culture and characteristics of each product, able to clearly introduce their own corporate brand and product efficacy to customers; while also on the whole process of reception clear in their minds, to attract customers stay behind, very politely exchanged business cards with customers and guide customers in the region to sit down to discuss more about the product and the formation of a preliminary cooperation intention, and understand each customer's requirements and pricing, and then to the customer requirements and important information in the registration case, the focus mark key customers, and finally to customer information properly archived.

Fourth, at the end of the exchange to timely product samples to the customer, at the same time to learn to judge in the crowd, which customers will be your competitors camouflage, and can politely refused their unreasonable demands, such as requiring you to his product samples, or to in-depth exchanges with you, so that you inquire business strategy trends.

Fifth, as a competent staff, in time to go to your competitors stand to go up, clear bond of similar products opponents booth sales, strong competition parameters, later to improve their own products to provide reference in accordance with!

Of course, apart from exhibitors outside, choose a professional wine fair design and construction companies is also very important. Picasso exhibition, the country's first marketing type booth, Guangdong previous contractor designated wine fair, exhibitors are the best choice.