We know that the 114th Canton Fair is in full swing with, exhibitors from all over the world are gathering in Guangzhou, in order that the flow of people, such as weaving in breakout success, not only need to select a company to build a professional Fair, let it help you solve the problem booth and, more importantly it is to start from their own. After contact with the customer during the show, or to win orders through the company's own employees, so that the requirements of the exhibitors have to strictly. Picasso exhibition as the previous trade company structures, summed up the practical experience of many brands show staffing, today, Picasso and small series to share with you:

                                                     

Since the exhibitors at the booth or exhibition to be representative of the enterprise, their conversation directly reflects the company's image. Therefore, the choice of the exhibitors have a certain criteria:

1, can not send novice or inexperienced staff to participate in the exhibition. Because visitors are always regarded as the words and deeds of exhibitors is reflected in the quality of enterprises, the strength and credibility of any unfamiliar presentation, layman's answer, indifference, would undermine the effect of corporate image and exhibitors.

                                                     

2, exhibitors must meet the following conditions: a full of enthusiasm and serious work style, words and deeds humble, patient attitude, visitors can take the initiative to reach out, find potential clients; have sufficient communicative experience, fast articulate response, random ability to deal with certain specific issues and problems; and on product knowledge by heart, can accurately answer customer questions about products proposed; skilled effect features product demonstrations, master has a live demonstration of technology marketing experience, proficient techniques to sell products for different types of customers for effective persuasion.

                                                     

3, in the exhibition, some companies also need to use some of the performers, such as models, magicians, clowns and so funny. If the larger booths, exhibitors also be equipped with specialized personnel to maintain order.

4, with the number of exhibitors, generally every 10 square meters of exhibition area should be equipped with at least two officers. If in such booths, display time is 8 hours per day, it should be equipped with at least four staff members. Two groups of three batches must be even staff have been replaced, in order to avoid fatigue and reduced efficiency of exhibitors.

                                                     

5. participating in the process, the company's managers should be present: many visitors, especially those who are likely to become customers of visitors want to have the opportunity to talk with the exhibition site managers to learn more about the situation and deal conditions for consultations. In addition, it is also in direct contact with the management of the enterprise market, grasp the excellent opportunity first-hand market information. If you schedule two managers participating, you should always maintain a personnel manager in the booth, in order to solve the problem raised by the visitors.

                                                     

In addition to the requirements of outside corporate exhibitors should also pay attention to his words and deeds, such as the following behavior:

1, wear fancy dress, leaving strange hair; smoking in the booth, drinking, eating, phone calls, read newspapers and magazines chat chat with colleagues, neglect visitors, or judge by appearances, but good or bad according to the different attitudes of visitors dress; bad God malaise, or rude; the issues raised by casual visitors, indifference to customers Ruanmoyingpao, forcing each other to buy and so on.

                                                     

2, exhibitors must maintain a strong effort, the high concentration of attention on the show work. When visitors temporary station should be warm greeting, patiently answer questions. No visitors temporary table, should promptly organize the booth and promotional materials, maintaining the cleanliness of the booth, and always pay attention to passing visitors.

3, customers and exhibitors reception desk customer mall Purchasing Guide is slightly different. Exhibition booth more, the same type of product booths relative concentration of customers during the visit often come and gone. Therefore, exhibitors should seize the opportunity, in a timely manner, before the initiative to greet the ground, the contact time may be appropriate to the customer in advance.

                                                      

4, exhibitors can not stand in the way or block the view of the direction of customer greeting. To stand aside road. Let alone two or more exhibitors together to talk about.

5, exhibitors introducing the product, be sure to pay attention to propriety, not be exaggerated. Because there are many people who visit the exhibition are professionals, lip service, they can easily lead to exaggerated resentment, so the loss of potential sales opportunities.

6, must be defined responsibilities and authority of each participating staff, determine the specific share of the work of each person. For example, if the goal of participating companies is to sell 100 units of the product, we need to put this goal decomposition, so that the specific implementation of sales to each person's head.

                                                     

All in all, the show is a big cost item, instead of relying solely few salespeople face the product will be able to admire and talk about the success of the entire enterprise needs coordination of various departments and high-level attention into. Guangzhou Picasso Exhibition Fair is an experienced company structures, good exhibition design technology, reputation and credibility in the industry has been among the best.