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[booth design] transformers can change the car, marketing booth can change what

2014-07-02 16:20:00     点击数:      来源:毕加企划部

                                                     

Close paragraph of time, release transformers 4 became popular in the domestic each big theater, audience without exception in order to film in a variety of special effects shots impressed, film, robot can not only into the car, even the plane, dinosaurs also mention, is the so-called insistent, omnipotent. Marketing booth to exhibitors as transformers, with multiple functions, to provide customers a full range of services, positioning, design, operation, promotion the perfect combination of the four systems allow enterprises to Exhibition Road smoothly and without hindrance.
We know that the exhibition as one of the enterprise marketing tools, has been in favor of various brands. But like the hustle and bustle of the audience, exhibitors in the same row upon row, how to stand out in many booths to the best publicity, all exhibitors have a headache thing. However, from now on you don't have to worry about, Picasso marketing booth D-Will, let enterprise event marketing become more simple, more systematic, can see the data and results.

                                                      

Marketing booth is to have the function of marketing promotion booth, is proposed by the Picasso exhibition, refers to in the design from the exhibitors exhibitors purpose, considering not only the appearance, product display, enterprise strength, functional layout, and so on, and will audio tactile combination, so as to make sure that every link, each step considering the needs of marketing function, booth with the marketing function and characteristic of good brand image promotion.
The practice has proved that all the value of audience behavior occurred after the stay in front of the booth in. Therefore, in order to find the ultimate reason for attracting customers, Picasso exhibition do a respondents will have what are the characteristics of the booth stay survey, and the influencing factors to do a simple analysis. The survey using network survey, there are 1033 registered users to participate in the activities, which 2037 respondents answered "in general, what factors will attract you to stay in front of the booth?" the question, the feedback rate of 99.2%.

                                                        

From the feedback we can clear see "famous automation brand" to 80%, far higher than other factors advantage ranked first; "once had business dealings", "significant new ads", "heard, have not met the manufacturer" to slightly more than 50% of the proportion of ranked second to fourth place, forming the second step; select "souvenirs", "new firms" "significant position" the ratio of about 25%, the formation of the three steps.

                                                        

These data confirm the Matthew effect is bigger in some degree. The brand has formed (famous brand), has occupied market share (business), the existing brand awareness (heard), occupy the 1,2,4 of many factors. Of course, these factors have been stored for exhibitors, uncontrollable factors, therefore, the focus of our concern should be the role and effect played by other factors. That is to say how to attract more visitors in the basis of the existing brand, is the brand strong enterprises to consolidate existing customers, the brand will attract customers in the second place on the disadvantaged group; the enterprise, whether it is possible and how to make the "strange" customers in your booth resides.

                                                        

Here is a simple analysis of the controllable factors. Once a business: 55% of the audience chose the factors. It also shows that the show is a good occasion to consolidate the original customer relationship. Significant new ads: occupies third place in the overall ranking factors, 52% of the audience said this factor will appeal to them. This is the first major controllable factors. However, we should pay attention to the "new" meaning. It implies that the user of the old product has been very understanding. Therefore, the increase of new ads for dominant vendors in the market is more important. The extension is not publicity, it should be simple to brand promotion, but should be with the promotion of new products especially together. Once heard, but no face to face contact manufacturers: the ratio of 51%. had heard becomes "new" and "new vendors" Meet customers an important factor. This also shows that, other means of propaganda, for example, Internet, magazines for the exhibition has a complementary role. By the way users of your brand have the impression will make your exhibition to achieve a multiplier effect. Need to pay attention to is, these people are soon surfaced potential customers, its meaning is self-evident, and Picasso marketing booth publicity system can help you achieve the propaganda effect.

                                                        

When you will attract the audience to your booth, another important work is to sort out the potential customers, how to judge the a customer is not sincere, have enough intent to purchase it, Picasso Xiaobian now teach you a few tips, we can to take a listen, the second question, proposed three process steps:
Listen: a lot of professional buyers to talk about is that the industry is very professional content out, and that this must be more professional, that must be taken seriously, of course, does not mean that he must have the sincerity of a single;
Q: ask him about the market, ask him about the purchase plan, ask him if he needs to buy the products we are not suitable for them, if not my solution is what?
Recommendation: if a professional customer of your company's products and services are also interested in, then it is recommended that buyers how to do the purchase of him is the most reasonable and the best.

                                                        

Picasso exhibition marketing booth, using the data and examples tell you customers think. What they need, and the basis to build positioning system, system design, four major modules of operation system and the publicity system, a full range of packaging enterprises, enhance corporate booth value, your display effect is doubled.

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