Perhaps before many exhibitors are pregnant with a wrong exhibition concept, is when we had chosen for the exhibition, pick a good booth, built the booth, I feel ready all ready to work. It may be wrong, we forget the exhibition is one of the most important factors. Booth staff performance and quality is directly related to the influence of the enterprise booth, so in order to ensure good display efficiency and effect, equipped with booth personnel must train them.

Of course, whether it is a temporary employment personnel or fixed staff, including senior managers of the company shall accept training. Training is the booth staff know exhibition objective, grasps the booth job skills, training cooperation and team spirit.
Booth personnel training should be included in the exhibition work plan, to become a normal work. If conditions permit will arrange more formal training, at least in before the opening of the account and simple work technical guidance. Training can be in selected booth personnel that proceed. More formal forms of training including the preparatory committee or training class, time can be a half a day to two days, but the site to special arrangements. As much as possible the use of teaching aids, such as projector, handouts. Training methods to try to formal, more formal, the show organizers attention, the training effect is better.

If the main person in charge of the exhibition, should also participate in the training, which to improve training efficiency advantage. The training content to system and training materials to publish sets. In some countries of Europe and the United States Exhibition Industry Association, exhibition research institutions, Exhibition consulting company arrangement special exhibition training, special booth training textbooks, tapes, can buy a reference to use. Training materials should be marked with the secret degree, training contents and steps can be divided into three parts as follows: introduction. Including personnel introduction, preparations for the introduction, the display is introduced, such as, and work arrangements and technical training.

First, the purpose of the introduction of the situation is to make the booth staff familiar with the background, environment and conditions.
1 first mutual self introduction, training and the training of self introduction, not only to introduce the name, work, but also to introduce the knowledge and experience in the exhibition.
. display is introduced, including the exhibition and the booth. Exhibition, including the name, location, date of the exhibition. The opening time, site plan, the position of exhibition hall at the entrance and exit, office, restaurant, the toilet position, etc, the booth including exhibited intent, the exhibition purpose, target audience, location of booth, booth number, booth layout exhibited overall arrangement etc..
3. Display is introduced, including press conference, opening ceremony, Pavilion Day events, VIP reception activities and personnel to booth proposed corresponding requirements. Introduction to the exhibits to introduce each exhibits, its performance, data, usage, use etc..
4 market introduction, including sales size, sales channels, rules and regulations, the characteristics of habits and sales price and so on.

Prepare, prepare, prepare working arrangements. To the booth booth layout, and puts forward the requirements and standards, must make the booth every one know, understand the exhibition, booth layout, including the audience reception, trade negotiations, information dissemination, public relations, journalism and after work, division of labor, and puts forward requirements; management arrangements, including working time, shift arrangements, daily booth meetings, records management, administrative arrangements, including booth staff accommodation, meals, and schedule arrangement. The main exhibition is to clinch a deal, booth work is around the development, including market research, ready to supply products trade terms.

Three, technical training. Main training booth reception and sales techniques. Booth and other environmental work somewhat differently, even experienced marketing personnel should also be accept booth skills training. Can use simulation and should be ready to perfect, system of training materials. In addition, if possible, to cultivate booth personnel serious working attitude, team spirit and collective sense.

Bijia exhibition from customer protection exhibition effect of, the first launch marketing booth service, location, operation, design, publicity system guarantee, the purpose is to let the input from the customer get corresponding return, no longer rush through, behind will be beaten the truth we know everything, if you don't want to sent for a step, you should choose marketing booth, if the traditional booth is Croatia, marketing booth is yesterday the Brazilian team, who was better you should know?