Yesterday, China's largest unified exam, college entrance examination ended, this annual exams not only "torture" a batch of students, but also affect the hearts of millions of parents, because the exam may affect the students future life path. Exhibition withheldest don't the university entrance exam, exhibitors is the examinee exposition success although can't decide the success or failure of an enterprise or a brand, but it will certainly cause a significant impact on the, exhibitors want to test scores, then maybe marketing booth is you have been looking for the answer.
Learning and test skills can be found, the exhibition marketing also has a certain routine, Picasso marketing booth is in the summary based on the historical experience of the previous show the essence, we came out from the customer's point of view, from the location, operation, design, publicity four angles to help enterprises gain advantages. Now, Picasso is and we share some exhibitors should pay attention to the key issues:

Successful exhibition activities require good organization and management, the need for the work of the exhibition site to carry out a division of labor, in general, a booth needs to have the promotion personnel, display, booth manager of several different division of labor.
Booth manager is responsible for the booth, responsible for the booth at the scene and all the work of the organization, including the booth staff management, schedule and personnel adjustment to solve unexpected events, as the logistics of the personnel at the scene and so on. Booth manager needs to have strong leadership, and with the hard-working spirit, he (she) should every first came to the booth, the last to leave people.
In the promotion of personnel is responsible for attracting audience and recommend to the audience of the franchising projects personnel and their communication skills often determines the exhibiting the effect is. A good investment promotion personnel to quickly seize audience concerned problem and quickly attracted to each other, and even make the other side do decide to join in the field.
Some projects may need to be dedicated to the audience to demonstrate the product, which can not only reflect the professional, but also a good way to attract the audience.

Before the start of the exhibition and need to do the preparatory work, such as product display, promotional materials to join, used to demonstrate the computer and so on, and staff standing position, and so on. Full preparation will make you even very busy can also be organized, or that is not how many people in the audience come, also be able to create a warm atmosphere. People often don't want to go to the booth of the cold menting.
Close. Promotion personnel should stand in a position of an aisle of, take the initiative to find eye contact. If your eyes get a response, should take the initiative to greet each other and say "Hi", and through the open and friendly audience stop to learn about your project. Such as "sir you before where seen our brand?" and so on.

Introduced. When the audience showed to further understand the intention, you can invite him (she) sit down, he (she) are concerned with the content are introduced detailedly, including answers to other questions. And in the communication process in understanding each other's background, economic strength, to judge each other's cooperation intention and whether it meets the join condition.

Summary. When you understand each other's background and needs, and describes the various aspects of the project, it is best to be able to make a summary of the key points of communication, so that it is easier to strengthen the understanding of the other side of the point of view and demand.
Registration. In the entire communication process, you need to fill out a record of the communication situation of the audience, the other side of the background, the intention to join and so recorded, including the audience's phone, e-mail and so on.

Evaluation. Talk about each one, the best process of communication do a review and evaluation, to see which areas are in need of improvement. After every day of the end of the show, the staff also need to make a evaluation summary of the day together to explore better methods and skills.

To deal mainly in three aspects: product terms, according to the display data. The production capacity and financial strength of the customer and estimate the possible requirements, performance for variety, quantity, specifications, product, and can make improvements and delivery time, is preparing for the supply and delivery order. According to the results of market investigation determine the terms (packing terms, terms of delivery, delivery terms, payment terms, etc.) as the basic conditions for negotiations, the signing of the contract negotiations and prepare samples. According to the needs, publishing company introduction, product introduction, product catalogue, price list, sample contracts. With the actual delivery of products, better or worse than the actual product will have trouble. Booth data quality is better, the number to be sufficient. To use the local language, currency and measurement units. Let customers know about themselves and their understanding of customers are equally important.