Within the shortest possible time, in the smallest space, with minimal cost to make the biggest business. This is a definition to show Americans and Picasso launch marketing booth. Because we know that the fundamental purpose of the exhibition is to sales, with clients to sign a contract. But show a total of just for a few days, how to in this just a few days do harvest maximized?, which requires exhibitors have marketing stand such a weapon, the expenditure into effect, with a small cost for big business.

Below, Picasso Xiaobian the exposition of the several major issues combined with marketing idea and we explore together, hope to be able to be inspired somewhat to exhibitors:
Exhibit selection problem
Exhibitors products often varieties, specifications range, at this time to have a choice. If the products are on display, it is possible to receive the opposite effect. Because too many of the exhibits will only make the booth is at sixes and sevens, visitors see, is often difficult to find themselves interested in the products.

In the selection of products on display, the first thing to consider new products; the exhibition is to publicize the best opportunities for new products. New product usually put in the booth of the most prominent position, and use a variety of techniques and emphasizes the innovation.

Secondly to consider to choose the quality is good, representative, to be competitive in the market of commodity exhibition. The products on display in the premise of highlighting the key should be varied as much as possible, both to meet the special needs of high-end products, but also for the general consumer FAQ, to adapt to the needs of different consumers.

Two, presentation skills issues
Germany, a business exhibition expert pointed out: the trend of product display method is to try to make the audience's visual, auditory and olfactory stimulation, so that they enter a new world of experience.
For example, held in Cologne, Germany, a home appliances Expo on, foreign manufacturers are exhibited in the microwave oven on the spot to bake cakes, when fragrant cake taken out and sent to the visitors to taste, who won't heart want to buy a?? and a full automatic inserted machine, visitors can put their coats on the spot to throw into the washing, after washing to remove, coat not only has been drying and ironing, the can ironing washing machine, who can not interested in it?

1 must demonstrate that the product is the most attractive to customers to buy the main advantages, the product of the unique advantages and the most exciting part of the demonstration.
2. Product demonstrations to popular and easy to understand, easy to understand visitors, if after the demonstration effect is not obvious, or to a period of time to see effect, visitors will have left. See more energy exhibition, including previous exposition thematic, dynamic tracking exhibition, show notice - - China clean energy
3 demonstrate the best with some interesting, dramatic, in order to more effectively attract visitors.
4 the effect of the field demonstration, the level of operation of the demonstration was greatly affected.
5. The demonstration at the same time, staff demonstrate even as far as possible satisfactorily answer customer problems, customer dispel doubts, prompting them to buy; and the customer comments and suggestions and feedback to exhibitors. Demonstration is one of the exhibition is the most important means of promotion, the participating enterprises to seize the.

Three, art design

In the booth, booth of the art design, the best idea is to become an independent school, their merchants exhibition thriving, so as to catch the attention of visitors talent shows itself, and attention. For example, in April this year, organized by the Wuhan computer exhibition booth design, love will show ingenuity. The letter computer imitation booth building structure the ancient wooden China a richly ornamented building with simple and elegant, wooden table, wooden table stood on the computer will have faith in love, give a person a kind of ancient and modern, strong contrast between art and technology. The booth attracted the attention of visitors in a very short period of time, they are attracted to the booth booth level. At the same time are also very strong, outstanding exhibits, so it is very successful.

In addition, each company logo, product special shape and color can be creative design, so that one eye looking to know is which company or what kind of products. Exhibition company name or product trademark very important should be placed in a prominent position, to ensure that the audience left a deep impression.