To really do a good job of marketing the show, you have to speak with the performance, and performance is reflected through a series of data. The booth visitors data analysis of exhibitors and exhibition work system and the standardization, improve the exhibition work efficiency and extension services, adjust the direction of the operation is necessary. Picasso marketing booth with the function, through the audience data analysis to timely, fast evaluation of the effectiveness of the current exhibition, through the summary, accumulation and improvement, for the next day or later exhibitors ready.
Enterprises to visit the quantity and quality of the audience is a direct reflection of the effectiveness of the exhibition. Audience data analysis, especially the professional audience and potential customers in the data analysis of the establishment and development of customer relationship has a important significance. Audience data analysis not only reflects the distribution of the audience area, industry structure and purpose of visit, more important is it objectively reflect the expectations of the audience to the exhibitors, provides the decision-making basis for enterprises to improve the work of the exhibition.

At present China, exhibition assessment and certification in China still belongs to the blank, the main reason is that the data is not complete and not comprehensive. All kinds of statistical standards for exhibitors to use, so to understand their own exhibition effect is very difficult. So, get the audience number according to the exhibition resources and to make use of mining is a pressing matter of the moment placed in the exhibition business in front of the audience. The exhibition is mainly based on the statistical analysis of the data it is true, accurate assessment of the exhibition. The first is the released exhibition effect; the second is to provide reference to the next exhibition planning exhibition. So, the audience statistics analysis not only requires careful study of existing data, and the fuzzy data sources to visit verified, to real data, accurate.

This requires us to have a clear understanding of the exhibition, the audience generally, the exhibition audience are of ordinary audience and professional audience. The fundamental difference between them lies in the professional audience has important value for the exhibitors, exhibitors is the most time-consuming service object. And the general audience is likely to target customers or potential customers, exhibitors had close contact with the target audience after the possibility of business communication, exhibitors participated in the exhibition to reach. So if you find yourself facing is more general audiences, it indicates that you need to spend more time and energy to distinguish the true from the customer, then you will start to notice. Therefore, in a sense, the most important is the quality of the audience, rather than quantity.

Collect the audience data samples can be collected to a large number of more realistic and reliable customer information. Now, Bijia small series and share some of the commonly used methods:
1, real-time sampling
Points for real-time statistics and the scene audience area sampling. Obtained from day to day exhibition site field data sampling and timely statistics. If the data is very good, still can be in the exhibition site or the next day in the media published in a timely manner, to show the influence of their own brands.
2, network registration sampling
Using their own enterprise website opened online registration system, provide to the audience for a table of contents of the sample in the form of electronic invitations. We can will sample text incorporated into them. In front of the exhibition and exhibition to the audience data analysis for. The website has background database, in statistical and computational process with high efficiency and high accuracy)
3, exhibition identification information management software
With the progress of science and technology and information, the exhibition in the application of modern science and technology is also more and more high, modern large-scale exhibition began the introduction of customer management software and the exhibition identification information management software to collect and manage data, greatly improves the professional audience concept development efficiency, for our analysis and research to create the conditions.

Data were collected after, the need for data analysis and evaluation work, it can generally be divided into three steps: statistical analysis, comparative analysis, evaluation and analysis. The role of this work is to collect data and statistics in order system is useful to evaluate the information, according to the evaluation standard of comparison and analysis of the reason, the rules and problems.
1. Statistical analysis: using the scientific method, collection, sorting out the statistical data of precision machining, analysis and research, to survey the objective phenomenon, nature, law gradually in-depth understanding, draw the corresponding conclusion, achieve the research of purpose. Through investigation and statistics, the original data by statistics obtained with the effective information. These information by further research can truthfully reflect the exhibition with real-time characteristics.
2, comparative analysis: statistical work is mainly collected by the exhibition data collated, calculate the number and proportion of. After finishing the calculated data and the situation became the effective information to as evaluating criterion and value assessment. The main work is reference evaluation standard for comparison, so as to obtain the statistical results, through the comparative analysis to rationally determine the exhibition has not reached the expected target, exhibited is successful, the level of exhibition organization efficiency, exhibition benefits of size.
3, analysis evaluation: in the statistical analysis, based on the comparative analysis, a comprehensive analysis of the evaluation of the actual effect of the work of the exhibition and exhibition, and find out the intrinsic link between the data and information, the reasons of the problems and. Analysis and evaluation of the exhibition, to objectively and comprehensively, deeply consider on display in the process of every detail, do the specific analysis of specific issues. The analysis evaluation of special requirements in the implementation process more use thinking ability to judge, the researchers want to through digital see exhibited in the process of problem and find laws of these problems, and puts forward some concrete suggestions and measures to solve these problems.

After the audience data statistical analysis, comparative analysis, analysis and evaluation, combined with the relevant scientific calculation, we can form a full audience data analysis report and the report not only can reflect the visit booth number changes, and can reflect the visitors audience quality. Maybe you will feel that the approach is too complicated, then congratulations, marketing booth can help you easily done, allows you to easily exhibitors, easy money. When you see sent to your hand on the display result table, you will surely exclaimed: or marketing stand good ah.