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[article 92%] exhibition promotion of the exhibition marketing booth

2014-05-21 14:18:00     点击数:      来源:毕加企划部

Someone has said that a talking booth, equal to a single shake Qian Shu.Bijia Xiaobian very much agree with this sentence, because propaganda efficiency determines the number of visitors, and turnover rate and potential customers directly from these people. This requires the exhibitors in the exhibition will be their own product and brand information publicity out, and according to statistics, in the 115th, 92% of the visitors in the case without the knowledge of the chose marketing booth, hypothesis of the 10% of potential customers, the effect also is to let people stare.

Why marketing booth will attract so many visitors do, which is to back to the front of publicity and efficiency of topic, for the traditional booth, no so-called efficient marketing system, to show the purpose of just going through the motions to prove the value of their brand. Marketing booth for exhibition marketing approach is very different, exhibitors including objective positioning, booth address type selection, show operation team building, tracking propaganda exhibition, exhibition data statistical analysis, customized booth design many details, a series of such details to add to, each enterprise own unique exhibition marketing mode, this just is the lack of the traditional booth of veneer.
Now Bijia small series and we share some of the most eye-catching exhibition marketing approach:
Placards parade
Many exhibitions and placards force is the brand exhibitors will skills, wearing a pedestrian with logo clothing, holding a discount brands, to and fro gallop in hall, this is undoubtedly the most direct and effective way of publicity, generally in the assembly, the show, the game exhibition exhibition use more.

 

                                                   

 

                                                   

      

Adorable pet doll
In exhibition crowd, from time to time will find a variety of cartoon figures appear in the side. Some of them are familiar characters: pleasant goat, grey wolf, Doraemon, Hello Kitty. And some some of the brand's mascot. Look at these figures, some cute, and some cats are not like cats, bear does not sound like a bear, like cottage products, shocking degree of non with the general, but also so deeply visitors attention.

 

                                                    

 

                                                    

      

Preferential Award
For general exhibition, the exhibition to nothing more than two points: one is the complete product and brand, the second is preferential. During the exhibition, almost every exhibitors have attractive discount brands, more appliances, coupons, puppets, velvet has been so makes a person enchanted the gift you bask in. In the same booth, you can enjoy the preferential and gift, consumers are more likely to be attracted.

 

                                                      

 

 

 

                                                     

      

Interactive program handsome guy
How other booth visitors to be attracted to their booth, presumably each exhibitor should want most to see the scene. Dance, catwalk shows, interactive games without speaking, beauty models is that many consumers "covet".

 

                                                   

 

                                                   

 

of course, now exhibition site propaganda, now has intensified, manufacturers are aware that to the rally scene, a than a malicious, a than a bold. Small and medium-sized enterprises obviously should not recklessly, all we have to do is unique! Unique content, unique form, combination is unique, unique media, unique items. This requires to do creative. Creativity is weaken the opponent propaganda and highlight their own best way.

                           

                                                                     

Bijia exhibition marketing type booth, have mature exhibition marketing system, enterprises to open the exhibition market of the fastest, most effective weapon. In the eyes of the Picasso exhibition Xiaobian, no a business is strong enough to not being challenged, without which a business can not go small to competition. No matter the size of your business, your booth size can with marketing booth, complete with from an ugly duckling to the white swan of nirvana.

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