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Beijing and Guangzhou Exhibition in Shanghai, the market is the main reason

2014-07-28 11:58:00 毕加企划部 毕加官网     点击数:      来源:毕加企划部

                    

     Since the beginning, the show moved to Shanghai Jingguang two news reports. Has held 22 sessions of China International Clothing & Accessories Fair, announced the next year moved to Shanghai National Convention Center, and renamed "China International Fashion Show." The China (Guangzhou) International Furniture Fair will be located in the National Exhibition Center (Shanghai). The exhibition is more than a cultural industry that can support considerable economic benefits from the massing. According to expert estimates, industry driven coefficients international exhibition industry is about 1:9, the exhibition venues in revenue if it is 1, the relevant social income 9.

2012, I direct the exhibition industry output value of about 350 billion yuan, an increase of 16.0 percent, the exhibition organizers revenue exceeded 60 billion yuan, an increase of 24.80 percent, pulling effect on related industries in China reached 3.15 trillion yuan. Such huge economic benefits, JingSui Why must the two exhibition held in different places? Some netizens joked that this is because the Shanghai Hongqiao National Exhibition Center (Shanghai) project recently put into use, exhibition party "grass is always greener."

But in fact, in the exhibition industry, the exhibition project as a whole, "relocation" is the norm. Exhibitions and merchants usually market demand as the starting point to establish. In an interview, "relocation" reason CHIC organizers responsible Chen Dapeng given: Shanghai itself closer to the trade center and manufacturing. In fact, after the show moved to Shanghai exhibition, the opening time is slightly ahead, in order to facilitate business orders, the layout of the market.

With the launch of the FTA and Shanghai Hongqiao business district plan, the Yangtze River Delta industrial cluster effect will be more robust. CEO Seminar on MICE industry held in Shanghai in early, there are 69.6% of domestic enterprises and 72% of foreign companies believe that the development of Shanghai exhibition industry overall is very good. 75% of foreign CEO chose Shanghai as the city of the future business development; CEO territory, more than 90% of Shanghai as a key market.

Some commentators believe that the exhibition economy involves vertical integration of resources, large-scale exhibition move Leaves Shanghai phenomenon, proved exhibitions in chasing the market to go. "The more professional exhibition, the more close to the market; the more it can rely on the market, the more achievements exhibition." And look capable of "World Trade Center" as an indicator of the convention center of the city, only Shanghai, but it will be.

This comment based on the following facts: According to the Shanghai Shishang "Shanghai exhibition industry development," second five "plan", 2015, Shanghai will initially be built International Exhibition center city.

By then, Shanghai total exhibition area will reach 15 million square meters, international, professional, market-oriented and brand degree exhibition industry will be further enhanced. In particular, will be fully operational National Exhibition Center (Shanghai) project, located in the Hongqiao Business District, based in west Shanghai, radiation Yangtze River Delta, an area equivalent to 52 football fields, is today the world's largest, most competitive exhibition complex, with a supporting exhibition hall, the Shanghai International Trade Center building accelerators.

It is reported that in October this year, the National Exhibition Center (Shanghai) of A, B two museums will usher in the first large-scale exhibition covers an area of ​​10 m2 - China International Automobile Fair. 2015, International Exhibition Center has signed exhibition area of ​​300 million square meters, more than large exhibitions such as Shanghai's most famous Shanghai International Auto Show, China International Apparel Fabrics and Accessories (Spring) Fair, Shanghai International Advertising Technology & Equipment exhibitions, will be held here.

In order to meet the travel needs of the National Exhibition Center Transport Exhibition massive flow of people, traffic network construction Hongqiao business district already complete. Hongqiao integrated transport hub business district, brought together eight kinds of transportation facilities, is currently the world's highest level of integrated transport hub. From here, the subway 30 minutes walk from the major regional Shanghai, within one hour high-speed rail to the Yangtze River Delta cities can easily fly to major cities in China and East Asia within the plane two hours. In addition to covering the Yangtze River Delta, extended to the public transport network in Asia, commercial facilities National Convention Center also called the domestic first bend.

From the National Exhibition Centre is only 800 meters of Hongqiao world, is the only Hongqiao transport hub has been even stop new life center. In addition to extensive retail format portfolio to meet the shopping and entertainment needs, the five-star hotels and Xintiandi neighborhood within the project will also provide business exhibition and full-service casual dining. Hongqiao World Performing Arts Center, in function with the National Convention Center in Vicenza, organizing large-scale exhibition show at the Convention Center during the brand before the new conference and VIP events held in the Performing Arts Center.

Exhibition Industry experts generally believe that this will give full play to the business hub of the future Hongqiao area, making Shanghai Lujiazui East and West dahongqiao "double engine" pattern of regional development really be forming. Hongqiao Business District will be a huge momentum and provide an international platform for the Chinese public exhibition industry.    

   

Picasso exhibition, the national top ten exhibition companies, China Association for Exhibition exhibition business qualification, Guangzhou Convention and Exhibition Industry Association governing units, Fair special equipment qualification units designated structures.

 

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