And your marketing marketing. The confidence of putting in a lot of enterprises attended the exhibition after don't know you have what effect, do not know their own human and financial resources are the corresponding return, also don't know how to measure and evaluation, which directly leads to the participating enterprises inefficient, but also shaken the next continue to participate in the exhibition Picasso exhibition booth is put forward, a good solution to the enterprise the concerns, a booth by positioning, design, operation, publicity let you bursting with popularity, on the other hand is through technical means to show the effect of the information data statistics and analysis, and thus the work quality, efficiency and cost effectiveness for accurate assessment.

Now, Picasso exhibition Xiaobian and a share point assessment of some of the exhibition booth in marketing:
1, the assessment of the exhibition objectives
Mainly according to the company's operating principles and strategies, market conditions, exhibitions, etc. to assess whether the appropriate target.
2, the assessment of the efficiency of the exhibition
Efficiency of the exhibition is the exhibition of the overall work of evaluation index. Assessment methods are various, one is exhibition of the actual reception visit number of customers during a visit to the proportion in the total number of customers; another is exhibiting a total expenditure divided by the actual reception of the number of customers to visit. After a party, also known as the average cost of potential customers contact. This is a very valuable evaluation index. As long as there is enough money, participating companies can be exposed to all potential customers. However, they shall achieve the objective with the least expenditure. This index can be directly with the monetary value of the said, such as contact with a potential client expenses for 200 yuan.

3, the assessment of the exhibition staff
Exhibition exhibition exhibition exhibitions, including exhibition of personnel working attitude, work, team spirit, these cannot be directly measured, is generally by asking participated in the exhibition of the audience to understand and statistics. The other method is to calculate the exhibition personnel per hour reception from the audience average. The exhibition research company before doing a survey, in the nation's top ten largest exhibition, 71% of the workers were considered to be "very good" and "good", 23% are considered "normal", 6% were considered "poor". This is the American average. The survey pointed out that, if a unit of assessment results show that poor staff of more than 6% of the total, should take measures to improve the personnel quality and performance.

4, other personnel assessment
This includes exhibition personnel arrangement is reasonable, whether the high efficiency, speech, manners, attitude is appropriate, exhibition of personnel working time, exhibition personnel shift work time is too long or too short. Assessment of exhibition and exhibitors to collective exhibition for) is generally considered to be secret material, limited internal use, not open to the public.

5, the assessment of the design work
Quantitative assessment of the content of the booth design of the cost efficiency, exhibition and facilities, such as the functional efficiency of the qualitative assessment of the content of the company's image, whether the exhibition information is helpful to the exhibition, the booth is outstanding and easy to identify and so on.

6, the work of the assessment of the exhibits
Includes exhibits is the right choice, market effect is good, exhibits transportation is smooth, increase or decrease exhibit some reasons such as. This assessment results to the market development will have a certain reference value, for example, by evaluating can understand what kind of products the most attention, in the exhibition work can be paid more attention.

7, the assessment of the publicity work
Including the efficiency of the work of propaganda and public relations, publicity effect, whether than the competition attracted more viewers, information dissemination quantity. Collection, evaluation, including published (play times, page size time length), evaluation of the news media reports.

8, the assessment of the management work
Including exhibition of the preparatory work quality and efficiency, the quality and efficiency of the exhibition management and oversight of the, especially the work of training.
9, the assessment of the relevant expenses
Exhibition spending is another much debated the assessment content. For the vast majority of the participating companies. The exhibition is only an a link in the process. Therefore, all expenses of the exhibition direct expenses and is not an exhibition, exhibition of hidden costs may be large, clear is difficult to calculate. But participating spending still calculation and evaluation, because it is the basis for calculating the cost of exhibitors.

10, exhibition memory rate assessment
A can reflect the overall exhibition work effect of professional assessment index is the rate of memory exhibition, refers to visit customers in participated in the exhibition after 8-10 weeks can still remember the proportion of exhibition. Exhibition memory rate and display efficiency is proportional to, reflect the participating companies to visit customers to leave the impression and influence. High rate of memory that highlight the image in the exhibition, good job; conversely, explain common image in the exhibition, work. Memory rate is low, and the main reasons are: Exhibition of personnel and visit the lack of direct communication between the customer, lack of follow-up contact, exhibition company image is not clear, attracted the visit customer quality not higher.

Picasso exhibition marketing booth, booth to change the traditional exhibition effect not known embarrassed shape, has now become a major brand exhibition in a dark horse, helped many enterprises to realize the dream of wealth exhibition marketing, because people know the actual value of Bi, only to help corporate profits can really reflect the times change booth. And we must keep up with the trend, when you find that the others are doing micro channel marketing, you are late, when you find that your competitors are using the marketing booth, you are late. Now the Picasso exhibition held summer activities, top 100 enterprise free design, the registration number more than half of the country as soon as possible. Hotline: 400-8080-339, now is the time you move!