Enterprises to participate in the exhibition, on the one hand, is looking for potential customers, so as to facilitate business cooperation, the realization enterprise benefit. But more important, enterprises need through the exhibition to show their image, to give visitors a memory to their image promotion, brand marketing, exhibition design company engaged in is the work, through the booth set up to help companies started the brand, promote the image.
First, the brand image
The brand image display is very important for the enterprise, it is important to make people leave a deep impression on the invisible thing, it needs to be done:
1, every booth staff must have a wealth of professional knowledge and unique insights, so as to leave a deep impression in the customer communication.
2, held a customer market trend analysis seminar, invited experts to host the series, to guide the explanation, to answer questions about the brand operators.
Two, product image
This is, of course, bear the brunt, necessarily and unexpectedly dealers value most is attractive products, of course is also very difficult to avoid the emergence of a certain skill copies a fake money, will soon let our products competitive suddenly greatly discounted. The exhibition of products need to pay attention to several points:
1, the exhibition design of the product combined with the content of the interpretation of the site preparation, to be around the current dealer in the market to prepare for the regular operation of the form should be displayed.
2, booth set up in addition to considering the seductive, highlighting key senior production technics and design creative advantage, to increase the dealer of the brand irreplaceable confidence and interest.
3, the display of the products of each paragraph should be considered through the market to consider participating exhibitors, to avoid some of the individual impact of a single brand image.
Three, booth image
Show a lot of brands were spared no expense to booth, but scare away customers. Picasso think there are a few points to note:
1, booth image and brand marketing strategy is highly consistent, that is investment of the store image to and promotion of market expectations is proportional to, not investment and to join the investment difference is too large, resulting in dealers are unable or unwilling to high input image decoration, influence future product sales. Also is the first input image booth to market acceptance of scientific.
2, the image of the booth and the consumer psychology of the audience.
3, in the end, we will focus on the exhibition design style and product style, how to combine the market competition environment.
Corporate image is the enterprise to win business opportunities, to obtain customer's door turn, from all aspects to create a detailed, good exhibition design is will maximize the extender, Pablo Picasso, your best choice.