Booth effect depends to a certain extent on the show's publicity effect, so booth publicity in the show is particularly important.

Exhibition booth orientation of publicity, according to the actual situation of different enterprises of different positioning. For example, exhibitors to in order to promote new products, positioning should be in product promotion, specific available propaganda way:
(1) gift package

Best to print on the gift of the company's brand, trademark or logo design, to highlight the uniqueness of the gift.
(2) free sample distribution

To create a high rate of trial and amazing brand change rate, to promote the possibility of a real person to become a buyer of high probability of product information directly to the consumer in front of the passive acceptance of the initiative to understand the information.
(3) product trial

(4) brochures and leaflets distributed

Through the exquisite design, the information of the company and its products directly to buyers and consumers, belongs to the wide net fishing fish publicity.
(5) discount coupons

Discount coupons are generally divided into two forms:
1 is the discount coupons for consumers.
2 is the discount coupons for dealers. We would like to talk about the discount coupons for consumers:
A, directly to consumers.

B, media release.
C, with the issuance of goods.
D, promotional leaflets issued.

If exhibitors the purpose is to establish a corporate image, improve enterprise well-known enterprises booth location should use a variety of platforms to the enterprise image propaganda. Corporate brand image to the product added the illusory image, personality and symbol, so that people have different feelings and emotions of the same thing, this is the brand image in the role of psychological basis. Establish a brand image must for enterprises to choose and create appropriate publicity image, to brand identity and individuality, and for consumers to accept. From the point of view of marketing booth propaganda practice, publicity image and create can have the following:

4, Celebrity Image
5, the image of ordinary people
But no matter what the industry, what business, how the purpose of participation, the exhibition booth propaganda positioning, need of exhibitions, the former propaganda, exhibition in the exhibition publicity and propaganda position. But, of course, different industry, different companies, according to the specific business of the actual situation of different, the specific way of publicity is not the same, however, they must be given to the pre show, exhibition, the exhibition of the three periods of orientation of publicity.

In the exhibition publicity, there are many media publicity, commonly used media including television media, outdoor media, electronic media, network media.