Beijing leadership position in the exhibition industry is being challenged in Shanghai, a significant change is that some have branded exhibition being migrated to Shanghai. Although Beijing is still one of the best exhibitions in several cities nationwide industry, but its hardware conditions are becoming the industry ceiling. Some exhibitions frequently require more than 200,000 square meters of exhibition space, while the biggest new Beijing International Exhibition of less than 110,000 square meters. Obviously, Beijing is not no chance, especially after Beijing, Tianjin and integration strategy proposed. Beijing is no shortage of exhibition environment, here is the center of the global economy, there is also gathered exhibitors the world, but it still looks the lack of overall planning. What the exhibition industry in Beijing's future economic territory to the role played by the entire Beijing exhibition industry are anxiously waiting.

Beijing gradual loss of large-scale exhibition

Who did not think China International Garment Fair will be held not in Beijing suddenly announced that next year, and this happened in April of this year, whereas before, it has been held here for 22 sessions. In fact, it was a good development from a data point of view, from 1993 to more than 10,000 square meters of exhibition space, 391 exhibitors, the development in 2013 of 100,000 square meters exhibition space and more than 1,000 exhibitors.

China International Garment Fair next stop is Shanghai National Convention Centre, even brought the name changed to "China International Fashion Fair (CHIC)". Organizers would not say why, but it is not the case, the loss of a large exhibition from Beijing has become a norm.

Have been held in Beijing the 7th China International Automobile Fair (China International Auto Parts Expo) will also be moved to the National Exhibition Center in Shanghai in October this year; the 2nd annual Spring originally were held in Beijing and Shanghai China International intertextile Textile and Accessories Fair, starting this year will all be held in Shanghai ......

Exhibition industry is a typical "birds economy", the exhibition and exhibitors like nomadic birds, where the environment is good, concerned about the high absorption go out where to go, this is characteristic of the entire industry, but why do they want to leave Beijing, Shanghai choose it?

Exhibition industry bottlenecks

In fact, Beijing exhibition industry well. "China Exhibition Economic Development Report (2013)," referred to in recent years, Beijing's rapidly growing number of brand exhibition, not only a single exhibition exhibition area doubled, even continuous double exhibition are not unusual.

One data show that in 2013 Beijing seven major exhibition venues, namely China International Exhibition Center, China International Exhibition Center (New Hall), National Agricultural Exhibition Center, China National Convention Center, Beijing Exhibition Center, China World Trade Center Exhibition Hall and Beijing International Conference Centre organized a total of 400 exhibitions.

One can not ignore the risk that although the exhibition area and exhibition revenues are growing steadily, and the number is decreasing exhibition. The above-mentioned report pointed out several very special reason: Hall is too small, poor transportation.

"Beijing is currently limited size of the exhibition hall, it is difficult to carry a larger exhibition, which forced us to seek a better venue." A show organizers official admitted.

He mentioned the problem does truly exist. For example, the China International Exhibition Center Beijing as the largest and most comprehensive exhibition center, a 106,880 square meters in use. And like intertextile China International Apparel Fabrics and Accessories Fair this show, its total exhibition area of ​​over 200,000 square meters long.

"For Beijing pavilion is concerned, this phenomenon is widespread. With the gradual expansion of exhibition scale, the pavilion's exhibition area has been unable to meet their request. We have 'sent' a lot of exhibitions, such as the Beijing International Book Fair, China International Optics Fair and other "Beijing Exhibition Zhang Li, deputy general manager, said," As a small and medium sized venues, our indoor and outdoor exhibition area totaling approximately 30,000 square meters, and some have the potential to show in nurturing 5--6 years After the scale to more than 50,000 square meters, in this case, people will choose to replace the larger venues. "

                                                        

And Beijing pavilion also disguise imperfections supporting "boom" take a lot of customers. In addition to the China International Exhibition Center, China National Convention Center, several other large pavilions are located in the city center. Traffic in Beijing without saying, since the exhibition gathered a large crowd in the short term, it causes traffic jams on the one hand to the audience participation inconvenience, it also reduces the exhibitors set up and dismantling of efficiency.

But the biggest China International Exhibition Center in Shunyi District, 32 km from the city center by car for nearly an hour. NCIEC surrounding facilities is not yet perfect, but even so, when the 2014 Beijing International Auto Show held at New Hall, also appeared in the case of traffic congestion and parking problems of inconvenience, the city can be imagined.

A large-scale joint exhibition company responsible bluntly pointed out that Beijing's exhibition industry is becoming increasingly apparent positive short board: single pavilion no more than 200,000 square meters; and as the center of the city, transport and logistics conditions are not convenient; and too vulnerable schedule impact of specific activities, "so the show and exhibitors loss becomes inevitable."

Shanghai intent occasion to counter-attack

And with Beijing contrary, June 30, Shanghai's National Exhibition Centre A, B Hall formally delivered. This is only enabled by half, according to the plan, a total of four pavilions of the exhibition hall, 13 exhibition halls, with a total construction area reached a staggering 1.47 million square meters.

According to "China Exhibition Yearbook (2013)" shows that in 2013 Shanghai major exhibition venues 13, the area for the exhibition of 550,000 square meters. By 2015, after the Fair exhibition complex is completed, Shanghai will have more than 1 million square meters of venues available.

It is understood that only the National Exhibition Center in Shanghai 2015 year of signing the exhibition area has reached more than 300 million square meters. Not just Beijing, including exhibitions from Guangzhou, Shenzhen is also moving to Shanghai. For example it was held in Guangzhou, the 33 th China (Guangzhou) International Furniture Fair 2015 on will fall into the Shanghai Hongqiao exhibition hall, while six held in Shenzhen, China International Medical Equipment Fair will appear next year in Shanghai.

Large exhibition hall is certainly not the only decisive factor, Shanghai Exhibition authorities continue to launch new exhibition policy, which greatly stimulated the local economy exhibition.

May 26, Shanghai exhibition industry officially launched a public information service platform. The platform introduces a department audit results and the integrity evaluation module. Industry and commerce, public security, intellectual property rights and other issues involving multiple departments exhibition regulatory supervision of opinion on the show included all the Internet, the need for qualified and unqualified Show rectification requiring corrective actions and stop apart, but also increase the show and the next time the organizers Regulatory exhibition when frequency.

Shanghai Exhibition 2014 is also the official representative of the China (Beijing) International Service Trade Fair, he said Shanghai Exhibition authorities are constantly reform of the administrative system. Since June 1, Shanghai liberalized restrictions on the qualifications of the main exhibition, the field also show organizers exhibition in Shanghai. And declare the material from the original exhibition nine simplified into four, the organizers can get the approval within ten days.

"Whether it's Shanghai or Guangzhou, the exhibition of recent authorities on development of exhibition industry have been introducing new policy, while Beijing is very rare introduction of relevant policies." Professionals, "said the official exhibition for Beijing as the city's position is not so clear. "

"Maybe because pulling the exhibition industry in Beijing GDP and there is no accurate statistics, and Beijing has many competitive industries, not very lack of economic growth, which makes official the promotion of economic development of the exhibition on power shortage." The industry believes .

"In fact, the development of ideas in the exhibition, Beijing has lagged behind. Beijing exhibition industry likely will gradually be 'marginalized' line now shows the three pillars of the city is north of Guangzhou, perhaps two or three years, this pattern will change dramatically, Beijing The city is no longer a first-line exhibition. "extreme concern about the industry, he did not want to see this happen.

Beijing started urgent need "Strikes Back"

                                                       

In fact, faced with the loss of the exhibition, the exhibition industry in Beijing and did not stop to think, they are also studying how to "fight back."

The first problem is how to expand their exhibition area. National Agricultural Exhibition Center Exhibition Center main Renchen Jun says, Agricultural Exhibition Hall Phase II expansion is being planned. They also face the problem of the loss of the exhibition, the most typical is the Beijing Construction Machinery Exhibition, held after his many years in the Agricultural Exhibition Hall, the scale has been expanded to nearly 200,000 square meters, which is far greater than the Agricultural Exhibition Hall owned 100,000 square meters of exhibition space, and eventually had to move to other venues organized.

For the second phase of the expansion plan, Chen Jun said that there are two models under discussion: "First, the extension of the new pavilion at the Agricultural Exhibition existing exhibition area; Another model is to cooperate with enterprises in agriculture outside the hall where the existing site to build a new pavilion. "Chen Jun told the Beijing Daily reporters," These two models are not 'choose one', but will simultaneously present the two reform Agricultural Exhibition Expansion planning has not yet formed, the specific size of the expansion has not been finalized. "

There's the small pavilion in the near future it's hard to increase the exhibition area, it can only go up from supporting services to increase their own weight. Zhang Li mentions, Beijing Exhibition Centre in the short term functional facilities supporting the transformation plan, including for the conference area features meeting facilities perfect matching dining hall, lounge area and other upgrades. Enhance service levels pavilion through these transform and improve the satisfaction of the exhibition organizers.

In expert opinion, the Beijing exhibition industry has a lot of large-scale exhibition, but the show is still the main exhibition of small and medium markets. Beijing Exhibition Hall will be positioned into a boutique, to undertake those fine exhibition.

Integration of Beijing, Tianjin and propose strategies, but also bring ponder how the exhibition industry in Beijing essay. Beijing is facing a choice, what kinds of functions will be Tianjin, Hebei transferred yet publicly conclusive, but there have been people in the industry put forward, Beijing, Tianjin and integration under the Beijing exhibition industry bail to Tianjin, Hebei solution might facilitate the whole Bohai Sea development of exhibition industry.

Beijing Second Foreign Language Institute Associate Professor of Economics and Management Exhibition Gao Ling Jiang mentioned that the Yangtze River Delta, Pearl River Delta cities through differentiated positioning, working closely with the exhibition industry is well developed, and relatively slow development of the Bohai Sea region. "With the integration of Beijing, Tianjin and national level suggested that Beijing will be part of the exhibition was transferred to Tianjin and Hebei, increasing coordinated development among regions, so that one can decompose Beijing Exhibition pressure, on the other hand can play the overall advantages, expand regional The exhibition capacity. "Gao Ling Jiang said.

Tianjin National Convention Centre project is the construction of a project with a total construction area of ​​about 620,000 square meters, the indoor exhibition area of ​​200,000 square meters, the outdoor exhibition area of ​​100,000 square meters, will be officially put into use in the second half of 2015. But the success of Tianjin Beijing to undertake large-scale exhibition, insiders are still its lack of basic industries and expressed their concerns support.

"Beijing exhibition industry urgent need for the Government to further attention and support." In the anonymity of the exhibition industry view, whether it is to relieve the Beijing, Tianjin and integration capabilities at the exhibition, or strive to build both the Beijing Conference the future development of ideas Beijing exhibition industry needs a clear official position.

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