Ancient Greece "Aesop's Fables" and other classics, influenced a generation after generation. Moment, "Tortoise and the Hare" or even be re-interpreted as case management and strategic learning Or inspirational story. Fable, with the pretext of the story or anthropomorphic description of a doctrine or precept approach to metaphorical story to clarify the truth, gives a revelation.

       In business management, government intervention and regulation, there are a number of specious "fable" and its negative effects, or negative effects can not be underestimated, even for enterprise production and management, a region and a country's economic and social development will produce hazardous .

       Here, on the "Fables" and exhibition business management and operation mode of a tentative interpretation.

       Let me talk about the pavilion mode

       At present, have been put into use and is building the hall, all in Germany as the benchmark, learn German pavilion design: among the suburbs or away from the downtown area, a museum a museum tiled side by side, each hall can be used in a 10,000 area square meters, can be rented exhibition area is generally more than 200,000 square meters, less conference and dining facilities.

       Admittedly, the German pavilion design model has its outstanding place, Hanover, Frankfurt, Munich, Dusseldorf, Cologne venues are also success stories. German Pavilion model in China is regarded as the pavilion construction field, "the Bible", government officials, academics, the owners have to take the German Pavilion designed and operated for something, to prove that the German Pavilion optimal design patterns. New and old pavilion Beijing China International Exhibition Center, Shanghai New International Expo Center in Pudong and Hongqiao large hall Upcoming venues, Wuhan, Zhengzhou, Urumqi, Changchun, Qingdao, Xiamen, Changsha and other cities, all as a reference with a word on the grade of generalization is called "benchmarking."

       In this way, just ask: the German Pavilion for the domestic design patterns really do? In addition to Shanghai, Guangzhou, Beijing, Chengdu, Shenzhen, five cities, rental rates in the rest of the city hall how? As operators unsuccessful, it is questionable whether the original design?

       Let me talk about the different national conditions in Germany and China, Germany, manufacturing, transportation developed, the German rigorous work, a high degree of internationalization, we have only praise envy. Moreover, the German government and the exhibition hall are mostly joint venture construction, exhibition venues, the company is both shareholders and customers is the venue for the stadium management plays a decisive role.

       Besides around the past 1: 9

       Turning to the exhibition industry role in boosting the local economy, the industry will be two versions:

       First, the exhibition industry to the economy of 1: 9 to pull concept has become firmly rooted, no doubt a great potential. Hua Yu According to the Beijing Auto Show and a few other high proportion of international exhibitors, long lead time major exhibition to do the research results of 1: 9 to this conclusion (the number of samples of the conclusions adopted by enough, and is limited to Beijing, Shanghai and Shenzhen ), not seen other scientific evidence. It is reported that 1: 9 was a few people grasp the right to speak freely "join up" figure. Foreign and not about 1: 9 exposition.

       Second, the Xinhua November 27, 2002 in the "Shanghai - Asia exhibition of all the wonderful vibrant every day," the report pointed out that "if an international exhibition held in a city, like a plane over the city sprinkle money. A world exhibition industry giants such comment on the overall efficiency of exhibition economy. "This is probably the first by the official media quoted" a world exhibition giant "comment. We do not find this "world exhibition industry giant," Who are you? When to issue such a remark may be.

    "Technology lock"

       Shoals (Christopher Sholes) 1868 invented the "QWERTY" keyboard PC lineup, the kinds of keyboard still in use. People used to this keyboard, but there are wise men have questioned, that this "QWERTY" design is not science lineup, so there will be a more efficient keyboard design "Dvorak". The reality is, looks less efficient "QWERTY" still dominate the market.

       As a public economist Paul David accordingly proposed a "technology lock-in" market failure theory, that the market chose inefficient technology as conventional means.

       Paul David in 1985, this case raises "path dependence" concept, now, "path dependence" said to have been widely accepted in economics. Such as Microsoft's Windows operating system WPS dispute and China's domestic research and development of Kingsoft, WPS result lost Windows, prove people used Windows operating system had a serious "path dependence."

       Technology lock phenomenon also exists in the exhibition industry, the German pavilion of the exhibition industry and is an example of design patterns, so long as it comes to the current exhibition industry and stadiums, will move out of the German model. In fact, the United States and exhibition industry conference center model also achieved success in the United States, Canada and Asia Pacific. The conference center is actually American conferences, exhibitions, catering three functions together complex, Hong Kong Convention and Exhibition Center, Beijing National Convention Center, Seoul, South Korea COEX, Singapore Suntec City Convention Centre and Marina Bay Sands Expo and Convention Center, Macao Venetian, Melbourne, Australia, Sydney Convention and Exhibition Centre and reputation in the industry, they are not copied the German model but to learn the United States.

     Bold speculation: Chinese delegation went to foreign exhibitors, go to the most is Europe rather than North America, to Europe is the largest natural Germany, monasteries, gradually accepted the German pavilion design concept of operations, especially when you see Hannover, Frankfurt, Dusseldorf grand exhibition hall in Dusseldorf, believe that the domestic hall should also follow the German model. Thus, the domestic German pavilion is a replica of the stadium, especially after the great success at the Shanghai New International Expo Center model, the German pavilion design has even been regarded as a classic.

       German exhibition industry is highly developed, and the exhibition hall of the successful operation of the company's efficient service is really worth learning, but also need to acknowledge that, for many cities, Shanghai, Beijing, Guangzhou, Peng Rong these five cities show the success of the German model was adopted It may not lead to other cities make the right choice, because once the standard is established in Germany, other criteria is not easy to accept, but the reality is that other criteria, such as the US Conference center model, may be more suitable. Hall of low occupancy rates and low return on investment, is inefficient performance. After all, the exhibition limited number of high-quality brand exhibitions are held in the first-tier cities like to get together and leading second-tier cities; and the number of meetings I do not know how much more than the number of times the exhibition.

    "Dared to question"

       There are some famous "Fable" on economics, such as lighthouses and toll roads, there is the potential impact on public policy, it is necessary to re-examine its accuracy. Exhibition industry in the few "fable" The same for public policies potentially influence 1: 9, airplane throw money, German exhibition model is clearly influenced policy makers, investors and the public opinion.

       Why readily trust experts, high-level officials?

       More fair practitioners to improve their levels of awareness and understanding before (correct knowledge and understanding), also need to have the courage to dare to question. Direction of development of exhibition industry, competition and the management of each enterprise on the chain have a real guide helpful ideas, it is science.

       "The Road to Serfdom," Hayek's Nobel laureate in economics, published a book in 1944, said such a sentence thought-provoking words, "in the process of social evolution, nothing is inevitable, it become inevitable, it is thinking. " World famous economist John Maynard Keynes and Hayek is "rival", but Keynes in 1935 in the "employment, interest and Money" in the same warning people to guard against the dangers of thinking may have caused, "pragmatic scholar who, despite believe We can not influence the intellectuals, but often become slaves of some economists had gas, and those keen to whip hand groundless fanatics door, but some have been eliminated from the third-rate scholars for years, where refining frenzy The conjecture. whether sooner or later, for better or worse, dangerous thing is not vested interests, but thought. "

       During the 2011 "financial" annual meeting in Beijing, the British economist Kos sent a video to the conference. He said: "Today the Chinese economy is facing a major problem, namely the lack of ideological market, which is the root of many problems the Chinese economy and dangerous phenomena of open and free marketplace of ideas, can not stop thinking or produce erroneous conception of evil, but history. have shown that on this aspect, depressed thinking the market will lead to the development of worse results ...... marketplace of ideas, will make China's economic development in the knowledge-driven and more sustainable. "

       Convention and exhibition industry, expect to play the government officials, experts, scholars and business executives to re-explore the exhibition industry's "fable."