Exhibitor essentially a kind of propaganda, in a sense, is a exhibition planning behavior. In the current products are increasingly rich today, advertising is to help companies to break out of the range of products, an effective way to potential customers interest.

In the exhibition, exhibitors should make full use of advertising campaign focused on the show short and precious time, we must do product descriptions and pictures, company brochures and other promotional materials sufficient: in order to enable visitors to learn more about Products Products outside.

In addition, vendors can also provide video tapes, compact discs, one-page color pages of products, price lists and other information, corporate and distribution of business cards of people at the venue to buyers - one of the most direct, inexpensive, and effective advertising will not be less oh.

For exhibitors, in order to achieve the effect of integrated marketing, exhibitors can publish special reports before advertising and their products in the exhibition industry and the professional magazines published, and will be published in a professional journal in advance of their products sent to the current color pages and potential customer base, along with letters to customers, these products will be on display at the show, at the same time presented the show tickets or VIP person field notes to their booth. To do so, so that customers can feel very honored to visit the exhibition, in a concentrated time, the self-image of the publicity and promotional exhibition together, better, faster!

In addition, exhibitors also before the exhibition, making their own propaganda pages on the Internet to advertise and make links to raise awareness of their products, and with their customers online to explore technical issues, similar talks during the exhibition.

Advertising All these preparations before the show, are in the exhibition planning process, the focus can not be ignored.