APEC has just issued a "Declaration of Qingdao", SINOCES was about to be opened on schedule. Qingdao is becoming a growing international reputation "Exhibition City." Recently, the Qingdao Municipal Government issued a formal "on accelerating the development of high-end exhibition industry views" (hereinafter referred to as "Opinion"), a clear "brand, specialization, internationalization, specialization," the exhibition industry development ideas, proposed to end Qingdao exhibition industry playing a new economic growth point. "Opinions" also made the relevant incentives, and proposed the establishment of financial investment exhibition will guide the development fund, the choice of quality exhibition project equity investments.

The current high-end exhibition "four areas along"

The "opinions" clear blueprint for six years in Qingdao "exhibition city" construction. 2020, Qingdao will strive to build 10 have urban characteristics, with a high professional level, with great international influence brand exhibition activities; for there are three more exhibition by the International Association of Exhibition Industry (UFI) certification; high-end Annual exhibition project with a total exhibition area of ​​over one million square meters, the exhibition area with an average annual growth of 10%; and strive to more than 10 well-known exhibition institutions to establish strategic cooperation, and strive to build a well-known exhibition city in Northeast Asia and an important high-end MICE destination city.

Next, Qingdao will focus on fostering a high degree of internationalization, have a certain influence and impact on the industry at home and abroad, on the economic pull large exhibitions, conferences and festivals role. According to the issued "opinions", as the new economy (310358, fund it) growth of high-end exhibition, will appear in the "four areas along" the core layout.

According to the plan, the city will be in perfect Qingdao Qingdao International Convention Center, the basis of Qingdao New International Expo Centre South functional facilities on advancing Red Island Convention Center and the West Coast Convention and Exhibition Centre, and gradually form a "Laoshan, Jimo, Red Island, Huangdao" focusing on functional orientation have focused on four high-end exhibition organized by region with international standards.

"Four areas" dotted rise, will also form a "ribbon" Phnom Penh. Qingdao, a beautiful coastal line will rely on the environment, infrastructure improvement and other advantages, the further development of a fully furnished, fully functional large meeting space, the coastal areas into a set of high-level conference, exhibition promotion, trade talks, cultural and sports exchanges, tourism as one of the high-end meetings, events accumulation zone.

On this basis, the construction of facilities will be targeted. Subway, light rail construction, the surrounding roads, bus lines, logistics venues, catering, tourism, entertainment, shopping items and so will the "four areas along the" Exhibition layout reasonable deals. In addition, the city will form a surrounding area of ​​radiation driving force. The District of Qingdao, the city will be the next step with local industry characteristics and development, foster regional founder themed exhibition activities, each of the regions and municipalities strive to build a regional high-end exhibition brands.

                                                      

Focus on the economic growth of blue theme

    Qingdao high-end exhibition for pattern delineation same time, "Opinions" also to further clarify the characteristics of the development theme of blue, wealth, international cooperation, culture, and other high-end consumer.

    Blue economy exhibition will focus on the theme of high growth. "Opinions" said the next step will be based in the city of Qingdao marine resources and blue industry characteristics, expand China International Maritime Exhibition and China (Qingdao) International Boat Fair, China International Fishery Fair, Blue Economic Forum, International Sailing Week, International Desalination Conference, cruise summit and other sea-related exhibition activities, the creation of new distinctive blue exhibition activities, to attract the world's oceans Assembly, international marine technology and ocean engineering equipment exhibition of renowned exhibition activities organized by youth, and strive to build domestic organized Marine class MICE activity is most concentrated, the most influential city.

    Wealth Management Series will be as nurturing focus. Next, Qingdao will meet the wealth management financial comprehensive reform pilot area and regional wealth management center construction, planning and organizing, "Jin Jialing Fortune Global Forum", and strive through 3-5 years of cultivation, the forum brings together wealth playing a leader, focus wealth seminar, leading brand activities to achieve wealth. For the introduction of financial fair founder, banking Wealth Management Forum, the Internet Finance Expo, the high-end lifestyle exhibition exhibition activities.

Accelerate the development of cultural class exhibition. Fully tapped, the city's historical and cultural heritage, and vigorously promote the city's urban cultural characteristics reflect fair, festival activities.

    Promoting the development of high-end consumer-type exhibition. Good import famous exhibition held, exhibition and other characteristics of goods wedding industry exhibition, cultivating consumer hot spots. Good World Horticultural Exposition organized, fully play its role in the brand and the subsequent effects. Improved in the industry, promote the city's industries to upgrade and accelerate the development of new industries.

    Picasso exhibition, is the first marketing-oriented booth design company, is the country's top ten exhibition design company, adhering to the Guangzhou-based, global services concept, Qingdao major exhibition outstanding performance is the best exhibition booth enterprises to participate in Qingdao design and construction service providers.

                                                       

“走引”结合塑青岛会展品牌

除凸显蓝色、财富、文化等会展主题外，根据《意见》，国际化会展承接也将是重要一环。据悉，青岛市将配合21世纪海上丝绸之路、东亚海洋合作平台和中日韩自贸区建设,承办好亚太经合组织有关会议、东亚经济交流推进机构会议和中俄青年科学家交流论坛，培育举办中韩、中日中德专题经贸会展活动,组织举办各类跨国采购洽谈会,促进国际贸易中心城市建设。

引进国内知名会展也是重要一环下一步，青岛市将引入有利于扩大会展目的地城市影响力的重要巡回会展，并鼓励其本地化发展。据悉，农交会、中国会展经济国际合作论坛、全国制药机械博览会、农机展、中国畜牧业博览会等国内外知名会展活动都将引入青岛，增强青岛作为目的地城市的品牌影响。人才也将是下一步“引入”重点，青岛市将积极引进高端会展人才，并围绕全市会展业重点发展领域，建立人才需求预测和需求信息发布机制。

除“引进来”之外，青岛的会展企业还要“走出去”。青岛市将积极参与区域性会展联盟组织，加强与各城市间的会展对接和融合联动。鼓励青岛市会展品牌、会展领军企业“走出去”,积极开拓国际会展市场。