Target customer refers to the products or services of the enterprise for the object is enterprise product direct purchasers or users. Target customers to solve the fundamental problem is enterprise ready to deliver value to which market segments, in the marketing of the booth, for positioning target customer requirements especially high, only do a good job in the location of target customer premise to guarantee the effect of marketing booth.

All power enterprises and marketing channels to maintain the close relationship is to effectively to the target customers to provide products and services. Customer needs is the starting point and the core of enterprise marketing efforts. Therefore, a careful analysis of the characteristics and trends of the target customer needs is a very important basic work of the enterprise.

There are ten years in the exhibition design structures experience the Picasso exhibition put forward the concept of marketing booth, to take into account in target customers, can refer to the traditional exhibition target customers, positioning, but also should be noticed it at different points.

In preliminary determine the target customer groups, we must focus on the strategic objectives of the enterprise, which includes two aspects, on the one hand is looking for the needs of the corporate brand specifically with common needs and preferences of the consumer groups, on the other hand is looking for to help companies expect to obtain the group achieved sales revenues and profits.

In simple terms, in the exhibition marketing platform, the positioning of the target customers need to refer to the enterprise's own purpose of participation motivation and look forward to the expected results, and companies for marketing purposes, another can not ignore the details is the characteristics of enterprise products, from product of positioning marketing booth target customers is the most sensible approach.
Generally speaking, in marketing booth positioning system, positioning on the target customers, Picasso Xiaobian believes that can be carried out in the following steps.

The first step: starting from the demand for fixed target customers.
How to understand the "starting from the demand, the delineation of the target customers?

Demand is the original motivation for the customers to buy. Here we often make a mistake: we always tend to take demand as a selling point mixed together. We often feel those who accepted the selling point for our people, is our target customers. Selling point is not equal to demand, it can only be attracted to buy but cannot decide to buy!
How do we start from the demand, to find your first target customers?
In fact, there are only two kinds of people's needs:
One: by buying your products and services, to get rid of or relieve a pain;
Two is: through the purchase of your products and services, to obtain or enhance the satisfaction of self;
Therefore: in front of the delineation of the target customers, we should ask: our products, can help people get rid of or reduce what a pain? What group of people is being subjected to such pain? Their pain and to what extent?
Our products can help others to gain or enhance which self satisfaction? Which group of people are eager to get this kind of satisfaction? How much do they desire?

The second step: starting from the customer attributes, qualitative our customers
Can be considered from the following

1, external attributes
Geographical distribution of customers, with customers for the products, customers belonging to organizations -- enterprise users, individual user government users. Usually, this hierarchical most simple and intuitive, data is also very easy to get. But this classification is extensive, we still don't know in every customer level, who is "good" customers, who are "poor" customers. We know only a certain class of customers, such as large corporate customers than other customers (such as government customers) may be the consumption ability is stronger.
2, intrinsic attributes
Intrinsic attributes of the customer's intrinsic factors determine the attributes, such as gender, age, beliefs, hobbies, income, family members, credit, personality, value orientation and so on.
3, consumer behavior classification
In the industry, a lot of consumer behavior analysis mainly from the three aspects of consideration, the so-called RFM: recent consumption, consumption frequency and the amount of consumption. These indexes need in the accounting system. But not every industry can be applied.
Consumer behavior in accordance with the classification usually only applicable to existing customers, for potential customers, due to consumer behavior has not yet begun, of course hierarchical impossible. Even for existing customers and consumer behavior classification can only meet the specific aim of enterprise customer segmentation. Such as contributions to reward customers. As to find customers for marketing activities, find countermeasures, do more data analysis.

The third step: starting from the market segmentation, lock the dream customer
Market segmentation allows you to attack more accurately, different fish can be used with different rods or different bait.

We're trying to ask ourselves a question:
A, why do customers need our products, not other similar products?
B, what are the requirements of the customer service, and do we have the ability to provide these requirements?
C, how much can the customer pay for the product? What is the difference between this kind of payment and what we expect?
D, what is the potential of the customer? How much is the customer's purchasing power?
Market segments, is in the selected target groups, and then bright point of sale, select the recognition of our selling point, but also the needs of people!
Picasso exhibition service Co., Ltd. Guangzhou, discerning, based on the current exhibition industry, put forward bold and innovative marketing booth of the new products, we believe that our forward-looking, believe that marketing booth for you for giving me a win-win.