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[exhibition positioning] marketing booth planning from the precise positioning of the profit model

2014-02-25 09:56:00     点击数:      来源:毕加企划部

Profit model is the enterprise in the market competition in the gradual formation of the unique business structure and the corresponding business structure.
Any enterprise has its own business structure and its corresponding business structure, but not all companies are profitable, and therefore not all enterprises have a profit model.
But have the profit pattern of this concept in the marketing of the booth, but marketing stand in here refers to a concept is not the concept of the traditional profit model, here only the concept is only a chivalrous concept, is just a marketing exhibitions on the profit model positioning.
Guangzhou Picasso believes that in the marketing booth, exhibition table profit model includes six aspects:

1 image display
For mature exhibitors, although its fundamental purpose is to improve the ratio of sales orders to expand market share, but is more concerned about the strength of the enterprise. The enterprise strength, we can understand is a kind of product supply and marketing market support capabilities and providing services executive ability, also is the formation of enterprise strength on the basis of the enterprise excellent reputation, in the form of the exhibition is to show the enterprise image and enhance their visibility, this is a basic feature of the world's top 500 enterprises. Therefore, the mature large exhibitors exhibitors almost usually standard profit model can be summarized as: focus on "corporate image" in the famous the exhibition.
2 direct retail
Direct retail is mainly aimed at the smaller enterprises, this with their own purpose of participation multi positioning. Direct retail is for consumer product companies and smaller companies, retail direct can rapidly promote the exhibition effect, increase the profit of enterprise. On the other hand, the profit pattern of exhibition localization for direct retail. There is also a shortage and direct retail for the requirement of exhibition marketing personnel is more, such as increasing the number of exhibitors staff requirements. On the other, on the site of the requirements are also different, the details of this booth design need to do a more detailed.
3 wholesale
Wholesale and retail profit model is similar to the wonderful, wholesale is mainly for producers, retailers and customers demand more of the product.

4 investment promotion
If the business of the exhibition of the profit model positioning for merchants to join, then for enterprise exhibitors requirements is very high and need to exhibitors of high quality and ability of participation, because of will meet a variety of purposes of visitors in the exhibition, if exhibitors staff did not have enough ability to identify visitors and were quick to seize on the possibility of potential customers, enterprises participating in activities will eventually a waste of time, waste of manpower and material.
5 advertising
Here said the ads, refers to is enterprise to show as an advertising activities, take advantage of the exhibition advertisements to play a role, to enhance corporate image, increase visibility, improve the visibility and influence of enterprise of the industry, and ultimately achieve to improve corporate profits. Experience of participating enterprises, are a clear understanding to show great potential as an advertising campaign, if we can make good use of the exhibition of the advertisement effect, not only can improve the effect of enterprise exhibition, but also for the long-term development of the enterprise made great contribution.

 

6 member
Membership is refers to the enterprise through the exhibition to recruit more of the enterprise product or service interest potential customers, improve enterprise's popularity and reputation. On the other side. Enterprises in the exposition of the absorption more members to increase corporate liquidity, conducive to business operations in the market and expand.
On the profit model in the marketing of the booth location there are many, some enterprises will choose one of the modes as the profit pattern of enterprise, enterprise integrated several modes of operation, but no matter how the selection and combination must based on their own conditions, fully integrated enterprise marketing objectives and purpose of participating location selection.
Marketing booth profit model is not fixed or standardized mode, only suitable for enterprise existence. Guangzhou Bijai Exhibition Service Co., Ltd., the first proposed marketing booth exhibition service company, full for you to provide professional, appropriate, efficient exhibition marketing, for your success lay the foundation.

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