Exhibition promotion is refers to the exposition of the overall promotion, is around specified the basic objectives of the exhibition, purpose, there are plans to hold a series of promote the breeze and investment and establish exhibition image promotion activities is is an important part of the exhibition planning and marketing work. Modern society, participating enterprises, has become the promotion to many enterprises development strategy in an important position. However, same exhibitors, exhibition of the same, but great difference and the reason, besides exhibition location selection is not appropriate, another important reason is show the wide publicity is not in place.

So, how to promote the exhibition can be regarded as a success? What kind of promotion to maximize the effect of the show?
First, pre show publicity.
Objective: the main purpose of promotion is to invite important customers.
method
1, according to the authoritative statistics, exhibitors visit those who participating companies at the exhibition before send invitations to visit other exhibition opportunities is four times larger than, visible before the exhibition, do propaganda is very effective.
2. In addition, the enterprise can also prepare some gifts can be divided into two, the one in front of the exhibition first with the invitation letter sent to you want to invite buyers exhibitors, so that they have to go to your event to gather together into complete a gift. Exhibitors in the facts proved this method is indeed effective in improving access to a show rate.
3, before the exhibition another effective propaganda way is advertising. However, there is no need to the deluge of advertising activities, such a move, not only bring financial waste, are more likely to cause consumers antipathy to show the effect of greatly reduced. Some small tips advertising may wish to try, such as and exhibition will be held parties, in the exhibition will guide for exhibition advertising, or sponsored fairs in the pre publicity, can also in exhibitor exhibitors admission tag printed on enterprise logo. Proved, such activities can achieve the good results for the show business.

Second, the site promotion activities.
Objective: the main purpose of publicity and promotion in the exhibition is to attract the attention of exhibitors, the exhibitors products or services to generate interest and then conduct trade cooperation.
method
1, in the exhibition promotion means mainly depends on the exhibition staff. Exhibition personnel and the quality of the image is the enterprise in the exhibition publicity the best and most direct advertising. A good booth staff, instantaneous capture the customer's heart, for the enterprise for customers more opportunities for cooperation with. A good booth personnel can quickly grasp the customer's interest, and points of attention, this exhibition to contact the customer for the resources of the most generous.
2, exhibitors can also during the exhibition loop the enterprise company commercials, or company profile of their company, the main business, business philosophy, success stories, product introduction, made into a form of multimedia playback, so small details can in tide such as Chung of the exhibition to attract more exhibitors stop and pay attention to its product, can greatly improve the exhibition effect.

Third, the promotion of the late show.
Objective: exposition of the promotion of the main objective is to strengthen ties to customers. Under normal circumstances, after the end of the show is obtaining trading enterprises exhibitors the largest amount, how to further enhance the exhibition effect, promote trade, exhibitions and promotion is particularly important.
method
After the end of the show, be sure to strike while the iron is hot to further follow-up of buyers information collected at the show, or a long time, the buyers of us the impression or heat will be weakened, so after the show first step need to customer classification. The classification standards are generally:
1, has signed a client - an urgent follow-up
This customer can be divided into the most a customer, is the most obvious intention, so come back immediately after he asked to prepare information, arrange collection, protocol production and so on.
2, the intention of customers - continuous cultivation
These customers in the exhibition possible talks more speculative, will talk about a lot of details, ask the general products and factories more details, the intention is significant. For this part of the customer back is to immediately follow up, the show did not solve the question reply in a timely manner and ask for samples should be immediately ready to send. Timely follow-up detection results of the samples and orders. This part of the customer may not place order to us, but can not give up, for the feelings of the ordinary maintenance, or to contact has been down, do training for potential customers, new products and recommended to him, later still have the cooperation opportunity.
3, have on the customer - Qi cyclotron
In the exhibition may with a number of buyers in some of the terms of the product Qi debate, such as price, what design. If in the exhibition without compromising, suggestions come back right away and do not compromise, first by mail or telephone contact, exploring a new customer tone, the oneself cannot compromise the benefits to make statements, if can have instances or peer is able to convince customers to the best, really doesn't work, look at their actual situation of the plant make adjustments.
4, ask for information customers (including only ask) - judgment;
Also some customers ask for sample volume or price list, but may we not fully prepared, the show back immediately after to send good, then follow up with further. But also to determine ahead of time what they ask for what is the purpose, is not the number of peers or other gathering the information of the third party.

In short, the promotion and publicity of the exhibition be successful, will give exhibitors bring unexpected rewards.
Guangzhou Picasso exhibition service Co., Ltd., is the first to create marketing booth design engineering exhibition enterprises, through the positioning, promotion, design, operation, marketing and five systems help enterprises break the traditional exhibition concept, their ancestors step, before the exhibition, exhibition, exhibition exhibition marketing planning through-train service, for your own custom unique exhibition marketing plan, strive for greater profits for you.